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315 articles available

  1. News & Announcements
    5 min read

    18M Tmall Reviews Reveal Sustainability's Adoption Gap in Chinese Beauty

    18M+ Tmall reviews show sustainability isn't a purchase driver. Yet refills score 5.6:1 satisfaction. The adoption gap explained.

  2. News & Announcements
    8 min read

    428,000 Posts, Zero Sales Lift: What Philips' Jay Chou Strategy Teaches About Celebrity Marketing in China

    Celebrity endorsement in China's razors and grooming market, H1 2025: how star power moves brand demand, plus category and consumer signals from Moojing.

  3. News & Announcements
    9 min read

    74 Million+ Voice Volume, How Can Outdoor Brands Break Through Using Social Media Information?

    1.Voice Volume: Refers to the total number of posts, that is, the sum of the number of posts containing the current keyword.

  4. News & Announcements
    5 min read

    Affordable Alternatives Become Trendy, Creating a Festive Atmosphere With Christmas Decorations | Social Media Consumer Hotspots Express

    1. Compared to high-priced products, affordable skincare products are more recognized by consumers, and young people are increasingly seeking...

  5. News & Announcements
    4 min read

    AI Smart Home Appliances: Robot Vacuums Lead at +77.7% YoY

    Robot vacuums surged +77.7% YoY to CN¥ 13.2B in China H1 2024. Deep-dive into smart home appliances, large appliances, and kitchen AI trends.

  6. News & Announcements
    8 min read

    Air Fryer Brand War 2023: Ninja Dominates US, Philips Rules Germany, Philippines Fragments

    Ninja captured 27.9% of Amazon US while CR5 surged to 64.7%. Philips led Amazon Germany with +214% growth. Shopee Philippines saw CR5 collapse from 32% to 21...

  7. News & Announcements
    5 min read

    Amazon Botanicals in China: Zero Penetration, Maximum Opportunity

    Amazon botanicals have 0% penetration in Chinese skincare. A differentiation opportunity while rivals fight over Centella Asiatica.

  8. News & Announcements
    6 min read

    Anti-Aging Drives China's Skincare Boom at +26.3% YoY

    China's anti-aging skincare market surged +26.3% to CN¥ 129.8B in 2025 as body anti-aging exploded +146.7%, expanding the category well beyond facial care.

  9. News & Announcements
    10 min read

    Anti-Hair Loss Essence Grows Against The Trend: What New Opportunities Exist In The Multibillion Hair Loss Market?-01

    1.In 2019, the number of people experiencing hair loss in China exceeded 250 million, with an average of 1 in every 6 individuals affected. The group...

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