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428,000 Posts, Zero Sales Lift: What Philips' Jay Chou Strategy Teaches About Celebrity Marketing in China
News & Announcements

428,000 Posts, Zero Sales Lift: What Philips' Jay Chou Strategy Teaches About Celebrity Marketing in China

by Jotham Lim

Market analysis of Razors & Personal Grooming in China. H1 2025 insights and trends.

74 Million+ Voice Volume, How Can Outdoor Brands Break Through Using Social Media Information?
News & Announcements

74 Million+ Voice Volume, How Can Outdoor Brands Break Through Using Social Media Information?

by Jotham Lim

1.Voice Volume: Refers to the total number of posts, that is, the sum of the number of posts containing the current keyword.

Affordable Alternatives Become Trendy, Creating a Festive Atmosphere With Christmas Decorations | Social Media Consumer Hotspots Express
News & Announcements

Affordable Alternatives Become Trendy, Creating a Festive Atmosphere With Christmas Decorations | Social Media Consumer Hotspots Express

by Jessie Wang

1. Compared to high-priced products, affordable skincare products are more recognized by consumers, and young people are increasingly seeking...

AI Smart Home Appliances: Robot Vacuums Lead at +77.7% YoY
News & Announcements

AI Smart Home Appliances: Robot Vacuums Lead at +77.7% YoY

by Jotham Lim

Robot vacuums surged +77.7% YoY to CN¥ 13.2B in China H1 2024. Deep-dive into smart home appliances, large appliances, and kitchen AI trends.

Air Fryer Brand War 2023: Ninja Dominates US, Philips Rules Germany, Philippines Fragments
News & Announcements

Air Fryer Brand War 2023: Ninja Dominates US, Philips Rules Germany, Philippines Fragments

by Jessie Wang

Ninja captured 27.9% of Amazon US while CR5 surged to 64.7%. Philips led Amazon Germany with +214% growth. Shopee Philippines saw CR5 collapse from 32% to 21...

Anti-Aging Drives China's Skincare Boom at +26.3% YoY
News & Announcements

Anti-Aging Drives China's Skincare Boom at +26.3% YoY

by Jessie Wang

China's anti-aging skincare market surged +26.3% to CN¥ 129.8B in 2025 as body anti-aging exploded +146.7%.

Anti-Hair Loss Essence Grows Against The Trend: What New Opportunities Exist In The Multibillion Hair Loss Market?-01
News & Announcements

Anti-Hair Loss Essence Grows Against The Trend: What New Opportunities Exist In The Multibillion Hair Loss Market?-01

by Quan Wenjun

1.In 2019, the number of people experiencing hair loss in China exceeded 250 million, with an average of 1 in every 6 individuals affected. The group...

Artist Collaborations Drive CN¥ 4.2M in Apparel Sales as Brands Bet on Paper-Cutting Aesthetic
News & Announcements

Artist Collaborations Drive CN¥ 4.2M in Apparel Sales as Brands Bet on Paper-Cutting Aesthetic

by Jotham Lim

Chen Fenwan's 10+ brand partnerships generated CN¥ 4.2M+ in co-branded apparel sales as artist collaborations reshape China's fashion market.

Baby Bottle and Cup Innovation Driving Brand Growth in China's H1 2024 Market
News & Announcements

Baby Bottle and Cup Innovation Driving Brand Growth in China's H1 2024 Market

by Jessie Wang

Market analysis of Baby Feeding Products in China. H1 2024 insights and trends.

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