China & APAC E-Commerce Intelligence
Sales, reviews, and social data in one platform. See what products sell, understand consumer sentiment, and spot trends before competitors across 20+ countries.
Three Critical Data Sources, One Platform
MoInsights integrates e-commerce sales data, consumer reviews, and social media monitoring to provide complete visibility across the entire digital marketing lifecycle.
Input Data Sources
E-commerce Sales Data
Track C2C, B2C, and video commerce across 30+ marketplaces in 20+ countries with SKU-level depth since 2016.
Review Feedback Data
AI-powered NLP sentiment analysis across major Chinese and international marketplace reviews.
Social Media Data
Monitor 10+ platforms — microblogging, short-video, lifestyle, and community channels. KOL/KOC analysis included.
Actionable Insights
What Sells
E-commerce sales data across 10 platforms shows product performance, pricing trends, and competitive dynamics
Why It Sells
Review sentiment analysis reveals consumer pain points, desired features, and satisfaction drivers
What's Coming Next
Social listening tracks emerging trends, brand conversations, and influencer impact before they hit sales data
Four Core Modules
Comprehensive tools for sales monitoring, consumer insights, trend detection, and AI-powered research
MoAnalysis
Sales monitoring and competitive intelligence across 20+ countries
Track product sales, pricing, and competitor performance across 30+ marketplaces in 20+ countries. Historical data since 2016 with SKU-level depth.
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10+ years historical depth C2C data from 2016, video commerce from 2022, Singles Day trend analysis
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20+ countries covered China, 11 international markets, Southeast Asia, short-video commerce across 8 markets
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SKU-level granularity Full product hierarchy with attribute extraction and custom segmentation
MoListening
E-commerce reviews + social media monitoring
Analyze consumer sentiment from millions of reviews and social posts. Extract pain points and track brand health across 10+ platforms.
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Commerce reviews Chinese and international marketplaces with AI sentiment classification
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Social listening 10+ platforms including microblogging, short-video, and lifestyle channels
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KOL/influencer analysis Engagement tracking, ROI measurement, and partnership discovery
MoTrends
Trend detection and growth opportunity identification
Spot growing categories and forecast demand using Boston Matrix and Product Lifecycle frameworks. Identify blue ocean opportunities before they saturate.
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Boston Matrix analysis Blue Ocean vs Red Ocean opportunity mapping for category entry
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Product Lifecycle tracking Track Startup to Growth to Decline stages for timing decisions
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Multi-dimensional filters Filter by channel, price, persona, scenario, and product attributes
MoAI - AI Research Assistant
Generate comprehensive market reports in minutes using AI backed by MoInsights proprietary data. Structured FMCG methodology, not generic AI responses.
Enterprises We've Worked With
Helping leading APAC brands across FMCG, retail, and e-commerce
See Your Category Data Live
Request a free data sample tailored to your industry. Live dashboards ready in days, not weeks.
One Platform, Multiple Departments
Tailored workflows for every team in your organization
Product R&D
Identify opportunities and validate concepts with real market data
Competitive Analysis
Track competitors and industry dynamics across 20+ countries
Consumer Research
Understand preferences and sentiment at scale from reviews and social
Marketing & Brand
Optimize campaigns, measure impact, and track brand health
E-commerce & Channels
Monitor omni-channel performance and pricing strategy
Finance & Planning
Sales forecasting, market share tracking, and budget allocation
Frequently Asked Questions
Common questions about the MoInsights platform
Yes. MoInsights provides data export in multiple formats including Excel and CSV. You can export sales rankings, market share data, product-level analytics, and custom reports directly from the platform dashboard.
MoAnalysis provides e-commerce sales data and market share analytics. MoListening monitors consumer sentiment and brand mentions across 10+ social media platforms. MoTrends delivers quarterly trend forecasting based on search data, social signals, and sales patterns. Together they form a complete market intelligence picture.
E-commerce Sales Data: Leading Chinese C2C, B2C, and video commerce platforms (data since 2016). International marketplaces across 11 countries, short-video commerce across 8 markets. Southeast Asian marketplaces covering 6 countries each.
Review Feedback Data: Major Chinese and international marketplace reviews with NLP sentiment classification (positive/neutral/negative) and automated pain point extraction.
Social Media Data: Microblogging, short-video, and lifestyle platforms (monthly monitoring). Video content, messaging, Q&A, and community platforms (daily). KOL/KOC analysis, persona profiling, and trend detection.
Moojing has been collecting China e-commerce data since 2014, giving us over 10 years of historical data for the Chinese market. Coverage periods for other Asia-Pacific markets vary by country and platform, with most having at least 3-5 years of historical data available.
Brands Powered by MoInsights
See how leading brands transform their market intelligence with MooJing.
Sportswear Brands
How leading sportswear brands use market intelligence in China
Haizheng Pharma
R&D optimization and international expansion with market intelligence
Luolai Home Textiles
8M yuan first-month sales and 42% YoY growth through consumer insights
Access Your Market Data In Days, Not Weeks
Request your free data sample today. Get live dashboards with your category data within days. No long onboarding, no complex setup.