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335 articles available
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Insights7 min read
China Beauty 2026: Growth Slows to 1.1%, Five Moves for H2
China's online beauty category grew +1.1% in January-July 2026 across three major marketplaces. Five recommendations for brands for H2 2026.
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Insights5 min read
RED Carries 89.4% of China's Skincare Dupe Conversation
RED carried 89.4% of China's social conversation about skincare dupes in 2024-2025 but 19.9% of skincare talk. Where China's beauty conversation happens.
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Insights5 min read
China Maternity Prep Supplies Grew 12.7% Online in H1 2026
Online sales of maternity prep supplies in China grew 12.7% to CN¥ 1.59 billion in H1 2026, as the average price rose 8.1% and volume 4.3%.
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Insights6 min read
Anti-Acne Skincare Sales Grew 26.5% in China in H1 2026
Anti-acne skincare sales in China grew +26.5% in H1 2026 against −1.0% for all skincare, and face make-up grew +13.6%. What is growing, and where.
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Insights7 min read
China Premium Skincare Fell 11.6% in H1 2026 as Luxury Grew
Premium skincare in China fell −11.6% in H1 2026 while luxury skincare grew +9.1%. Where Chinese shoppers are trading down, and where they are trading up.
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Insights7 min read
Content-Led Commerce Takes 55% of China Online Beauty Sales
Content-led commerce carried 55% of online beauty sales across three major China marketplaces in January-July 2026, up from 28% in 2022.
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Insights7 min read
China Child Car Seat Sales Grew 23.2% Online in H1 2026
Online sales of child car seats in China grew 23.2% to CN¥ 2.29 billion in H1 2026, after 11.0% in 2024 and 18.8% in 2025, as comfort features led.
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Insights6 min read
Bone and Joint Supplements Neared CN¥ 10 Billion in H1 2026
Online sales of bone and joint supplements in China reached CN¥ 9.09 billion in H1 2026, +14.1%, as men joined the conversation and new formats grew.
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Insights6 min read
China Online Beauty Sales Held at CN¥ 434.8 Billion in 2025
Online beauty sales across three of China's largest marketplaces held at CN¥ 434.8 billion in 2025, +3.4% on 2024, after skincare drove a three-year decline.
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