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334 articles available
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Insights6 min read
China Weight Management Online: Four Moves for Brands
Four moves for brands in China's online weight-management market: sell protein by the gram, reformulate, drop phased-out claims, make no medical claim.
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Insights5 min read
China's Online Sportswear Sales Hit CN¥ 168.3B in 2025
Online sportswear sales in China grew 12.0% to CN¥ 168.3 billion in 2025, as apparel rose 17.3% and footwear 9.2% on more pairs at lower prices.
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Insights4 min read
China's Bedding Market: Online Sales Hit CN¥ 116.4B in 2025
Online sales in China's bedding market grew 11.1% to CN¥ 116.4 billion in 2025, and pillows rose 21.3%, mostly on a higher average price per pillow.
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Insights5 min read
China's Dairy Market: Online Sales Hit CN¥ 44.7B in 2025
Online sales in China's dairy market reached CN¥ 44.7 billion in 2025 and grew 6.0% in early 2026, led by camel milk, while liquid milk sales held level.
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Insights5 min read
China's Online Earphone Market: Open-Ear at 18% of Wireless
Online earphone sales on three of China's largest marketplaces were CN¥ 34.7 billion in 2025, and open (OWS) models took 18.4% of wireless sales.
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Insights4 min read
China's Eye-Protection Lamp Market: CN¥ 6.0B Online in 2025
Online sales of eye-protection desk and floor lamps on three of China's largest marketplaces were CN¥ 6.0 billion in 2025, and fell 26.0% in Jan-Apr 2026.
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Insights4 min read
China Jewelry Market: Online Gold Sales Up 50% in Early 2026
Online gold sales on three of China's largest marketplaces were CN¥ 133.7 billion in 2025 and rose 50.1% in early 2026, we believe mostly on price.
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Insights6 min read
Weight-Loss Injection Posts in China Rose Almost Eightfold
Posts about weight-loss injections on Weibo, RED and Douyin rose from about 900 a month before China's 2024 campaign to about 7,000; diet posts fell.
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Insights9 min read
China's Online Scalp-Care Sales Rose 44% in the Year to August 2026
Online scalp-care sales across three of China's largest marketplaces rose 44% in the year to August 2026, and three-fifths were titled anti-hair-loss.
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