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318 articles available
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News & Announcements5 min read
Fresh and Raw Took 14 Points of China's Cat Food Shelf
Fresh and raw claims gained 14.19 points of China's cat staple-food shelf between 2022 and 2025 — the largest single move in the study. Grain-free reallocate...
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News & Announcements5 min read
Joint and Cardiac Claims Gained in China, Gave Way in the US
Joint and cardiac claims took 3.85 and 6.52 points of China's pet supplements shelf between 2022 and 2025. On the United States shelf the same two claims mov...
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News & Announcements6 min read
Gut-Health Claims Move Into Cat Food in China, Not the US
Probiotic and digestive claims gave up 5.24 and 7.34 points of China's pet supplements shelf between 2022 and 2025 and gained share of the cat staple-food sh...
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News & Announcements6 min read
Two Categories, One Aisle: What China's Baby Care Shoppers Actually Pay For
Baby skincare is 83% of value on a leading China marketplace and grew twice as fast as baby bath. But the share of purchases above twice each category's own ...
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News & Announcements6 min read
Two Playbooks, Both Winning: The Export-Challenger Strategy in US and UK Hairdryers
$41M vs $13M in two-year US revenue: export challengers are winning hairdryer share with two playbooks — $35–$43 volume and ~$120 specification parity.
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News & Announcements5 min read
The Hairdryer Price Ladder: Where Listings Crowd and Where Revenue Sits
Entry products are 62.0% of US hairdryer listings but 39.1% of revenue, while the flagship tier is 3.1% of listings and 15.8% of revenue.
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News & Announcements6 min read
Where the Money Actually Is in the US and UK Hairdryer Market
Entry hairdryers are 62.0% of US listings but 39.1% of revenue. Where the money sits in an $889M US and $127M UK category, and what it means for entry.
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News & Announcements6 min read
The Snacks China Ate on 2026 World Cup Match Nights
Chinese fans bought more and more snacks into the World Cup kickoff — braised luwei +269% from April to June on regular online stores — while live-stream and...
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News & Announcements7 min read
Drinks and Beer: China's 2026 World Cup Match Nights
Chinese fans bought more and more drinks for match nights into the June World Cup kickoff — energy and functional drinks +74% from April to June to CN¥ 75.5M...
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