Skip to main content
Latest Highlights

Latest News & Research

Stay updated with our most recent insights and announcements

News & Announcements

Technical Trust Is the Bridge to Outdoor Premiumization

Durability, waterproofing, breathability, fit, comfort, and setup ease are the consumer proof points that help outdoor brands justify upgrades.

3 min read by Jotham Lim
  1. News

    Why Hiking Became China’s Outdoor Revenue Backbone

    4 min read
  2. News

    China Outdoor Lifestyle Market 2026: Scale, Segments, Trust

    4 min read

MoInsights, sent directly to your inbox.

Sign up for our newsletter for the latest ecommerce and product insights, analysis and more.

By clicking the "Continue" button, you are agreeing to Moojing's Privacy Policy .

All Articles

All News & Research

287 articles available

  1. News & Announcements
    3 min read

    Technical Trust Is the Bridge to Outdoor Premiumization

    Durability, waterproofing, breathability, fit, comfort, and setup ease are the consumer proof points that help outdoor brands justify upgrades.

  2. News & Announcements
    4 min read

    Why Hiking Became China’s Outdoor Revenue Backbone

    Hiking and trekking represent 56.2% of scoped 2025 outdoor revenue, making them the most dependable anchor for China outdoor category strategy.

  3. News & Announcements
    4 min read

    China Outdoor Lifestyle Market 2026: Scale, Segments, Trust

    How China’s outdoor lifestyle market reached CN¥ 124.36 billion in scoped 2025 activity, and why hiking, camping, cycling, and technical trust require sepa

  4. News & Announcements
    3 min read

    Camping Turns Outdoor Discovery Into Weekend Identity

    Camping’s role in China’s outdoor market is recruitment: social scenes, family plans, and beginner confidence convert lifestyle interest into first purchas

  5. News & Announcements
    6 min read

    Gummies, Drinks And Sachets Make Supplements Easier To Buy Again

    Gummies, sachets, powders and drinks are making supplements easier to repeat in China's healthy snacks market.

  6. News & Announcements
    6 min read

    Sleep Is The Clearest Opening In China's Snackable Wellness Market

    Sleep combines scale and momentum in China's healthy snacks market, making it a sharp 2026 opportunity.

  7. News & Announcements
    5 min read

    China's Healthy Snacks Market Has Gone Mainstream

    China's healthy snacks and edibles market reached CN¥159.8B in 2025, turning supplements into a mainstream consumer category.

  8. News & Announcements
    6 min read

    Consumers Want Clearer Results, Better Taste And Better Value

    Consumers are asking China's health-snack brands for clearer results, better taste and stronger value.

  9. News & Announcements
    6 min read

    Southeast Asia Beauty 2026: Skincare Anchors, Singapore Premiums, Indonesia Volumes

    Southeast Asia's online beauty market hit CN¥ 40.45 billion in 2025 (+23.8% YoY). Skincare doubled cosmetics. Indonesia anchors volume; Singapore anchors pre...

Looking for Custom APAC Market Research?

Our analysts can provide tailored data and insights for your specific markets and categories.

Contact Our Research Team Explore Our Platform