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303 articles available
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News & Announcements6 min read
China Back-to-School 2025: The Three Forces Behind a CN¥ 49.9B College Season
China's Q1 2025 college back-to-school season reached CN¥ 49.9B (~US$ 6.9B) online. A Moojing partnership study reads it through three pillars: campus 3C, re...
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News & Announcements7 min read
Subsidy Season: How National Incentives Powered China's Campus 3C Upgrade in 2025
In China's 2025 back-to-school season, national subsidies of up to 15% pulled forward a campus 3C upgrade — February laptop spend ran +12% above Double 11 2024.
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News & Announcements7 min read
Style-First: Why China's College Students Bought the Look, Not the Label in 2025
In China's 2025 back-to-school season, students spent CN¥ 5.58B on fashion — but weighed occasion and style over brand, a Moojing partnership read.
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News & Announcements7 min read
Refined Self-Care 2025: How China's College Students Learned to Read the Label
In China's 2025 back-to-school season, college students moved CN¥ 3.72B of personal-care spend toward ingredient-savvy "refined repair" — skin maintenance no...
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News & Announcements6 min read
Urban Light Outdoor 2024: How the Trail Style Took Over the Commute
In China's 2024 Autumn/Winter season, "light outdoor" apparel sales rose +42% as trail and park styles crossed into the daily commute. A JD × Moojing read on...
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News & Announcements5 min read
Colour & Style 2024: China's Winter Wardrobe as Emotional Expression
In China's 2024 Autumn/Winter season, colour and styling became a form of emotional self-expression. A JD × Moojing study reads the palettes and archetypes s...
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News & Announcements6 min read
Cold-Proof Tech 2024: How Warming Technology Became a Reason to Buy
In China's 2024 A/W season, warming technology became a purchase driver: tech-enhanced apparel reached CN¥ 2.05B (~US$ 289M), with heat-storage +151% and col...
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News & Announcements5 min read
China A/W Apparel 2024: The Three Forces That Reshaped a CN¥ 600B Winter Wardrobe
China's 2024 Autumn/Winter apparel season approached CN¥ 600B (~US$ 85B) online. A JD × Moojing study reads it through three forces: warming technology, styl...
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News & Announcements6 min read
China Pet Supplements 2026: A CN¥ 3.69 Billion Blue Ocean Growing +20.3% a Year
China's pet supplement market hit CN¥ 3.69 billion in MAT 2025, up 20.3% YoY — a low-concentration blue ocean where domestic brands grow fastest.
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