China Home Appliance Analytics You Can Query Yourself
See sales, market share, and pricing across China's large, kitchen, and small-appliance categories at SKU level, updated monthly across major e-commerce platforms. You get the same analytics that power leading appliance reports, live in your hands.
Used by 500+ enterprise brands to validate or replace their market intelligence.
Prefer a customised report? Request a free data sample
Live SKU data
The data behind the dashboards
Trusted by leading global brands
Appliance, FMCG, retail, and e-commerce teams use Moojing to analyse China categories
Live data on your home-appliance category instead of slide decks.
Every view below is a real MoAnalysis dashboard you can filter by subcategory, brand, platform, and period. Start from the headline trend and drill all the way to the SKU.
See which appliance subcategories and brands are winning.
Compare large appliances, kitchen appliances, and small appliances side by side to see who is gaining share, which platforms drive it, and how momentum has shifted across the last ten years.
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Category and subcategory growth at a glance
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Brand and SKU share, ranked and trended
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Split by major e-commerce platform
Updated monthly
See where demand sits on the price ladder.
Price-band distribution shows where volume and value concentrate, how premium and mass are moving, and where your price ladder lands against the competition.
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Sales value and volume by price band
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Premiumisation and discount trends over time
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Benchmark your price positioning against rivals
30+ platforms
Ask in plain English, get a sourced answer in minutes
Skip the analyst queue. Type your question and MoAI returns a sourced, queryable answer backed by real sales and consumer data — then keep asking follow-ups yourself.
Prefer a customised report?
Get a free data sample for your specific appliance category, period, and market.
You can query the data yourself instead of waiting on commissioned research.
You get the same e-commerce analytics that power leading industry reports on China home appliances, but interactive, live, and without the weeks-long wait or the consulting markup.
| Feature | Commissioned research | Moojing platform |
|---|---|---|
| Time to an answer | Weeks of analyst back-and-forth | Minutes — query the dashboards or ask MoAI |
| Depth | A static slide deck for one question | SKU-level sales, pricing & share you can re-cut |
| Freshness | A snapshot, dated on delivery | Monthly updates across 30+ platforms |
| Follow-up questions | A new engagement and invoice | Self-service — ask the next question yourself |
You can query the same data these reports are built on.
These reports are built on the same MoAnalysis data. Read them as a primer, then open the platform to cut the numbers for your own brand, subcategory, and period.
- Every report is sourced from the same SKU-level data you get in the platform.
- Use the report to frame the question, then drill into your own brand and subcategory live.
- You can re-cut the data by platform, price band, or quarter yourself, with no waiting on an analyst.
Reports for this category
Built for appliance expansion and category teams
Market-entry planning
Size China appliance subcategories and channels before you commit.
Category and subcategory analysis
See where large, kitchen, and small appliances are heading.
Competitor and share benchmarking
See who is gaining share at brand and SKU level.
Pricing and promotion analysis
Analyse price bands, premiumisation, and discount depth.
Channel prioritisation
Compare performance across major e-commerce platforms for your category.
Quarterly category reviews
Refresh the same view every quarter without a new engagement.
Trusted by 500+ enterprises across FMCG, pharma & retail
“By delivering integrated analytics tools across the entire consumer journey, Moojing helps us maintain a sharp sense for market demand and dynamics, and explore more growth opportunities.”
Jinsong Han
GTM Director, iFLYTEK
“As a professional e-commerce intelligence platform, Moojing helps us precisely identify ingredient opportunities and product attribute opportunities — a trusted partner in our product R&D.”
Yanjun Liu
Product Director, Lepu Medical
“Consumer demand and trends in the snack market shift incredibly fast. We need to constantly explore and validate R&D directions for flavors, ingredients, and functional benefits. Moojing's data products and services help us rapidly validate our product ideas — they're an outstanding partner throughout our product development and go-to-market process.”
Qitian Zhu
COO, Be & Cheery
See your home-appliance category data live
Start a free trial — live dashboards with your large, kitchen, or small-appliance data, ready in days. No long onboarding, no complex setup.
Common questions
Moojing is a self-service China e-commerce analytics platform. You query SKU-level sales, pricing, and consumer data through interactive MoAnalysis dashboards, or you ask MoAI in plain English. The downloadable reports are free primers built on the same data, and the data sample is a fast way to see your specific category before you start a trial.
You can see sales, market share, pricing, and consumer signals across large appliances, kitchen appliances, and small appliances, broken down by brand, subcategory, major e-commerce platform, and time period, with 10+ years of China history to compare against.
A commissioned report answers one question in a static deck, weeks later. Moojing lets your team answer the next question in minutes, re-cutting the same SKU-level data by subcategory, brand, price band, or quarter, updated monthly.
Yes. Brand, category, e-commerce, and strategy teams use it to size appliance subcategories, benchmark competitors, and pressure-test pricing before and after entering China.
Start a free trial to get hands-on access to live dashboards for your category, or request a free data sample if you would rather see your specific category, period, and market first. Our team responds within 3 business days.
Yes. Where a report is available, use the report CTA to download it through the existing report-download flow. It is a useful primer before you open the platform.