Analyse Brands Through Reviews, Influencers & Social Discussions
Turn reviews and social chatter into consumer pain points your product team can act on.
What does MoListening analyse for you?
Two sources of consumer voice: e-commerce reviews across major marketplaces, and posts on the major Chinese social and content platforms. Together they cover the consumer from first interest to post-purchase feedback, and make up the listening half of our consumer insights work. New to the method? Start with what social listening measures.
How do the Commerce and Social modules differ?
Commerce reads what buyers say after they purchase, in product reviews. Social reads what consumers say before and around a purchase, in social conversation.
Commerce: Review Analysis
AI-powered analysis of e-commerce product reviews across major platforms in China and Southeast Asia.
- Sentiment classification (positive/neutral/negative)
- Pain point extraction & attribute analysis
- Competitive review benchmarking across categories
- Monthly review volume and rating trend analysis
- Trend detection typically 2-3 months before sales data reflects shifts
Social: Media Analysis
Analyse brand mentions and consumer conversations across the major social platforms in China and Asia-Pacific.
- KOL/KOC analysis & campaign ROI measurement
- Content analysis & emerging topic detection
- Daily to monthly refresh frequency
- Brand reputation analysis and competitive benchmarking
Not ready for a trial?
Request a free data sample of your category instead.
How does MoListening evaluate influencers?
MoListening Social analyses KOL and KOC performance across platforms, ranking influencers by engagement, sentiment impact, and audience reach so you can optimize partnership investments. For how the two roles differ and how to judge each, see our guide to KOL and KOC effectiveness.
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Influencer ranking by engagement rate and content performance
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KOL/KOC ROI measurement for campaign evaluation
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Discover high-performing creators in your category
Which teams use MoListening?
Brand teams, product R&D teams and market research teams.
Brand Teams
Observe brand health, surface consumer sentiment shifts, and measure campaign impact.
Product R&D
Extract consumer pain points from reviews to inform product improvements and new concept development.
Market Research
Combine review analytics with social listening for comprehensive consumer intelligence reports.
What should you know about MoListening before you buy?
- What does it cover?
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Reviews from the major marketplaces in China and internationally, and posts from the major social and content platforms in China and Asia-Pacific. For the platforms behind each channel, see our guides to content-led commerce and lifestyle-content marketing.
- How is it priced?
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Per engagement, scoped to your categories and markets. Contact us to scope it.
- Who uses it?
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Brand, category and e-commerce teams, research and strategy teams, and the agencies that work with them.
Enterprises We've Worked With
Helping leading APAC brands across FMCG, retail, and e-commerce
Trusted by 500+ Enterprises Across FMCG, Pharma & Retail
“As a professional e-commerce intelligence platform, Moojing helps us precisely identify ingredient opportunities and product attribute opportunities — a trusted partner in our product R&D.”
Yanjun Liu
Product Director, Lepu Medical
“By delivering integrated analytics tools across the entire consumer journey, Moojing helps us maintain a sharp sense for market demand and dynamics, and explore more growth opportunities.”
Jinsong Han
GTM Director, iFLYTEK
“From market sizing to product analysis, consumer scenarios to audience profiling, Moojing uses precise and comprehensive data to help us identify future trends in consumer goods and stay ahead of the market.”
Renjiao Wang
Consumer Industry Analyst, Keep
How have brands used MoListening?
See how leading brands transform their market intelligence with Moojing.
Sportswear Brands
How leading sportswear brands use market intelligence in China
Haizheng Pharma
R&D optimization and international expansion with market intelligence
Luolai Home Textiles
8M yuan first-month sales and 42% YoY growth through consumer insights
What does MoListening work with?
MoListening explains why consumers buy. MoAnalysis adds what sells, MoTrends adds when to enter, and MoInsights+ delivers the data by API.
MoAnalysis
Competitive sales analysis across 30+ marketplaces in 20+ countries
MoTrends
Trend detection and blue ocean analysis to identify when to enter markets
MoInsights+
Enterprise API access for programmatic data integration and custom workflows
Frequently Asked Questions
Common questions about MoListening consumer intelligence
MoListening is an AI-driven consumer review and social listening platform by Moojing Market Intelligence. It analyses e-commerce product reviews and social media conversations across major platforms to extract consumer pain points, surface brand reputation signals, and identify emerging sentiment trends.
MoListening uses AI-driven natural language processing to categorise reviews and social posts by sentiment (positive, negative, neutral), extract specific product attributes mentioned, identify recurring pain points, and surface sentiment shifts over time across brands and categories.
Yes. MoListening analyses Key Opinion Leader (KOL) and Key Opinion Consumer (KOC) content performance, measuring engagement rates, sentiment impact, and audience reach. This helps brands evaluate influencer ROI and identify high-performing content creators in their category.
MoListening is particularly valuable for FMCG, beauty and skincare, health supplements, food and beverage, and consumer electronics brands — any category where product reviews and social word-of-mouth significantly influence purchase decisions in the China and APAC markets.
MoListening covers two categories of platforms:
Commerce (E-commerce Reviews):
- China's major marketplaces
- Major marketplaces across Southeast Asia, Japan, the US and Europe
- Sentiment classification, pain point extraction, and attribute-level analysis
Social (Social Media Analysis):
- Chinese social networks, refreshed monthly
- Short-video, video and Q&A platforms, refreshed daily
- KOL/KOC analysis, brand mentions, and content analysis
Both modules share AI-powered NLP for sentiment analysis, trend detection, and competitive benchmarking across covered platforms. For the platforms behind each channel, see our guide to social listening.
Account provisioning typically completes within a few business days of agreement. Your team receives dashboard access with pre-configured views for your category and competitive set.
E-commerce data is refreshed monthly, and data from some social platforms daily. See our methodology for how each source is collected and updated.
Scoped per engagement, against the categories, markets and access method a team needs. Pricing is not published; contact us to scope it.
Brand and category managers in FMCG, beauty, food and health, consumer electronics and mother-and-baby; e-commerce directors; market research and strategy teams; and agencies and consultancies working on China and APAC.
Turn Consumer Voices into Product Opportunities
See how MoListening helps you extract pain points, discover unmet needs, and observe brand reputation across e-commerce reviews and social media.