AI-Driven Retail Intelligence for Global Brands
Moojing Market Intelligence structures APAC e-commerce data for competitive analysis. Founded in 2014, we serve 500+ enterprises with AI-powered consumer intelligence across 20+ countries.
Who is Moojing?
Moojing Market Intelligence is a consumer and market intelligence company for Asian e-commerce. It was founded in 2014, has five offices in China and its Global HQ in Kuala Lumpur, and serves 500+ enterprise clients.
Founded in 2014, Moojing Market Intelligence evolved from an e-commerce service provider to a leading consumer intelligence platform. Today, we serve 500+ global enterprises with extensive coverage of top APAC brands. Explore our market intelligence platform to see what we cover.
With 140+ team members across the APAC region, our team brings together data scientists, engineers, and industry analysts who share a common goal: structuring data for competitive decisions.
Built on Trust, Driven by Innovation
The core principles that guide how we serve our clients and build lasting partnerships
Trust & Transparency
Clean, reliable data backed by historical depth since 2016. We build relationships on honesty, integrity, and open communication with every client.
Continuous Innovation
53% R&D team ratio powers our proprietary AI algorithms. We continuously push boundaries to deliver our tools that solve real business challenges.
Client Success First
Your success is our success. Serving 500+ enterprises with extensive coverage of top APAC brands, we're committed to with measurable impact on client revenue and market share.
How has Moojing grown since 2014?
From an e-commerce software team in 2012 to a consumer intelligence platform: founded in 2014, analytics and consulting from 2016, 100+ employees by 2021, and MoAI with the unified Mo brand in 2025.
-
Global Expansion & Unified "Mo" Branding Latest
- Launched MoAI research assistant powered by advanced AI algorithms
- Restructured product portfolio under unified "Mo" branding (MoInsights, MoAI)
- Accelerated international expansion to 500+ enterprises across 20+ countries
-
Major Scale Expansion
- Expanded to 100+ employees across major cities in APAC.
- Reached 500+ enterprise clients globally
- Became a leading player in the consumer intelligence industry
-
Platform & Service Expansion
- Expanded from e-commerce data to comprehensive analytics and consulting
- Served multinational corporations, financial institutions, and major brands
- Launched SaaS product offerings and commercial data analytics solutions
-
China entity established
Moojing Market Intelligence established its China entity.
-
Team Transition to E-Commerce Services
Core team transitioned from original e-commerce service provider to establish independent operations.
-
Early Stage Development
- Core team began as e-commerce service provider developing software solutions
- Launched e-commerce platforms for department stores, pharmacies, bookstores, fashion stores, and more
What makes Moojing's data different?
Depth and integration: SKU-level data on China's leading marketplaces since 2016, combined with consumer reviews and social conversation in one platform, so you can connect what sells with why it sells.
Our MoInsights platform integrates sales data, review analysis, and social listening into one unified intelligence system—eliminating the siloed tools that slow down decision-making. With SKU-level data on China's leading marketplaces since 2016 and proprietary AI algorithms refined over a decade, we help brands spot market shifts, validate product concepts, and outmaneuver competitors in APAC's fastest-growing markets.
-
Three Data Sources. One Intelligence System.
Correlate what sells (sales data) with why it sells (reviews) and how consumers talk about it (social media)
-
Decade-Refined AI That Predicts What's Next
53% R&D team ratio powers proprietary algorithms trained on APAC market cycles observed since 2016—spot emerging trends months before they peak
-
APAC-First Intelligence. Global-Scale Coverage.
Master China's complex e-commerce ecosystem (30+ marketplaces, China data since 2016), then expand confidently across 20+ countries
Enterprises We've Worked With
Helping leading APAC brands across FMCG, retail, and e-commerce
Who works at Moojing?
140+ people, 53% of them in R&D: engineers, data scientists, business analysts and a sales and success team.
Engineers
Data structuring and quality assurance specialists ensuring clean, reliable data pipelines across covered platforms and sources.
- Data pipeline architecture and optimization
- Quality assurance and automated testing
- Multi-platform integration and API development
Data Scientists
Machine learning experts developing proprietary algorithms for trend detection, sentiment analysis, and growth opportunity identification.
- Proprietary ML algorithms and models
- Sentiment analysis and NLP processing
- Predictive analytics and trend forecasting
Business Analysts
Market research and competitive intelligence professionals translating data insights into actionable business strategies.
- Market intelligence and competitive analysis
- Strategic consulting and business planning
- Custom reporting and data visualization
Sales & Success Team
Client relationship managers dedicated to understanding your business needs and ensuring platform success.
- Custom solution design and onboarding
- Dedicated account management and support
- Training and ongoing platform optimization
Frequently Asked Questions
Moojing Market Intelligence is a consumer and market intelligence platform for Asian e-commerce. It analyses SKU-level sales, pricing, consumer reviews and social conversation across 30+ marketplaces in 20+ countries, from China's leading marketplaces to major marketplaces in Southeast Asia, Japan, the US and Europe.
In 2014. The core team had built e-commerce software for retailers since 2012; the company was founded in 2014 to focus on consumer intelligence, and its China entity was established in 2015.
Moojing Market Intelligence has five offices in China, and its Global HQ, which runs the international business, is in Kuala Lumpur, Malaysia.
AiMoJing Technology Limited, a company registered in Hong Kong, is the international legal entity behind Moojing.
Two families. MoInsights is the self-serve subscription, with MoAnalysis, MoListening and MoTrends, and MoAI, the AI analyst, as an add-on. MoEnterprise is the custom tier: MoInsights+ for API access, MoProcessing for data processing and MoConsult for consulting.
Ready to Transform Your Consumer Intelligence?
Join 500+ global enterprises using Moojing to make data-driven decisions. Our team is ready to discuss your APAC market questions.