China & APAC E-Commerce Intelligence
See what sells, why it sells, and what's coming next, all in one platform.
What data does MoInsights combine?
Three sources in one platform: e-commerce sales data, consumer reviews and social media conversation. Together they show what sells, why it sells and what is coming next.
Input Data Sources
E-commerce Sales Data
Analyse C2C, B2C, and video commerce across 30+ marketplaces in 20+ countries with SKU-level depth since 2016.
Review Feedback Data
AI-powered NLP sentiment analysis across major Chinese and international marketplace reviews.
Social Media Data
Analyse microblogging, short-video, lifestyle, and community channels. KOL/KOC analysis included.
Actionable Insights
What Sells
E-commerce sales data from major marketplaces shows product performance, pricing trends, and competitive dynamics
Why It Sells
Review sentiment analysis reveals consumer pain points, desired features, and satisfaction drivers
What's Coming Next
Social listening surfaces emerging trends, brand conversations, and influencer impact before they hit sales data
Not ready for a trial?
Request a free data sample of your category instead.
What are the MoInsights modules?
Three modules and an add-on: MoAnalysis for sales and competitor analysis, MoListening for reviews and social listening, MoTrends for emerging-category detection, and the MoAI add-on, the AI analyst that answers questions in plain English.
MoAnalysis
Sales analysis and competitive intelligence across 30+ marketplaces in 20+ countries
Analyse product sales, pricing, and competitor performance across 30+ marketplaces in 20+ countries, from China's major marketplaces to those across Southeast Asia, Japan, the US and Europe. Historical data since 2016 with SKU-level depth.
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Historical depth since 2016 C2C data from 2016, video commerce from 2022, Singles Day trend analysis
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30+ marketplaces in 20+ countries Major marketplaces in China and across Southeast Asia, Japan, the US and Europe
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SKU-level granularity Full product hierarchy with attribute extraction and custom segmentation
MoListening
E-commerce reviews + social media analysis
Analyze consumer sentiment from reviews and social posts. Extract pain points and observe brand health across the major Chinese social and content platforms.
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Commerce reviews Chinese and international marketplaces with AI sentiment classification
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Social listening Microblogging, short-video, and lifestyle channels
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KOL/influencer analysis Engagement analysis, ROI measurement, and partnership discovery
MoTrends
Trend detection and growth opportunity identification
Spot growing categories and forecast demand using Boston Matrix and Product Lifecycle frameworks. Identify blue ocean opportunities before they saturate.
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Boston Matrix analysis Blue Ocean vs Red Ocean opportunity mapping for category entry
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Product Lifecycle analysis Analyse Startup to Growth to Decline stages for timing decisions
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Multi-dimensional filters Filter by channel, price, persona, scenario, and product attributes
MoAI - AI Research Assistant
Generate comprehensive market reports in minutes using AI backed by MoInsights proprietary data. Structured FMCG methodology, not generic AI responses.
Enterprises We've Worked With
Helping leading APAC brands across FMCG, retail, and e-commerce
Trusted by 500+ Enterprises Across FMCG, Pharma & Retail
“Consumer electronics products are evolving faster than ever, with features becoming increasingly refined and innovative. Brands need to conduct accurate, objective market research and user-need analysis ahead of time to drive product iteration and adapt channel strategies. Moojing is an indispensable analytical tool for this.”
Kathy
Head of Business Analysis, NetEase Youdao
“Consumer demand and trends in the snack market shift incredibly fast. We need to constantly explore and validate R&D directions for flavors, ingredients, and functional benefits. Moojing's data products and services help us rapidly validate our product ideas — they're an outstanding partner throughout our product development and go-to-market process.”
Qitian Zhu
COO, Be & Cheery
“In an era of ever-faster product iteration, companies need to continuously optimize and innovate. Moojing is our go-to choice for driving that optimization and innovation.”
Peishen He
E-commerce Director, KAILAS
Query Your Own Category in MoInsights
Start your free trial — self-serve dashboards tailored to your industry, ready in days, not weeks.
Which teams use MoInsights?
Product R&D, competitive analysis, consumer research, marketing and brand, e-commerce and channel, and finance and planning teams, each answering its own questions from the same data.
Product R&D
Identify opportunities and validate concepts with real market data
Competitive Analysis
Analyse competitors and industry dynamics across 30+ marketplaces in 20+ countries
Consumer Research
Understand preferences and sentiment at scale from reviews and social
Marketing & Brand
Optimize campaigns, measure impact, and observe brand health
E-commerce & Channels
Analyse omni-channel performance and pricing strategy
Finance & Planning
Sales forecasting, market share analysis, and budget allocation
Frequently Asked Questions
Common questions about the MoInsights platform
MoInsights is Moojing's self-serve market intelligence subscription. It combines e-commerce sales data, consumer reviews and social conversation in one platform, through MoAnalysis, MoListening and MoTrends, with MoAI, the AI analyst, available as an add-on.
Yes. MoInsights provides data export in multiple formats including Excel and CSV. You can export sales rankings, market share data, product-level analytics, and custom reports directly from the platform dashboard.
MoAnalysis provides e-commerce sales data and market share analytics. MoListening analyses consumer sentiment and brand mentions across the major Chinese social and content platforms. MoTrends delivers quarterly trend forecasting based on search data, social signals, and sales patterns. Together they form a complete market intelligence picture. MoAI lets you ask questions of all three in plain English.
E-commerce sales data: 30+ marketplaces in 20+ countries, covering China's major marketplaces, with history from 2016, plus major marketplaces across Southeast Asia, Japan, the US and Europe.
Review data: reviews from major Chinese and international marketplaces, classified by sentiment, with pain points extracted automatically.
Social data: the major Chinese social and content platforms, including KOL and KOC analysis. For the platforms behind each channel, see our guide to China's marketplaces.
China e-commerce data goes back to 2016 at SKU level. History for other markets varies by country and platform; ask us for the range in the markets you need.
Scoped per engagement, against the categories, markets and modules a team needs. Pricing is not published; contact us to scope it.
How have brands used MoInsights?
See how leading brands transform their market intelligence with Moojing.
Sportswear Brands
How leading sportswear brands use market intelligence in China
Haizheng Pharma
R&D optimization and international expansion with market intelligence
Luolai Home Textiles
8M yuan first-month sales and 42% YoY growth through consumer insights
Access Your Market Data In Days, Not Weeks
Start your free trial today. Self-serve dashboards with your category data within days. No long onboarding, no complex setup.