China E-Commerce Analytics Directly From the Source.
Explore ten years of SKU-level China sales, pricing, and consumer insight, your way.
- Every major China platform: Taobao, Tmall, JD, Pinduoduo, Douyin, Xiaohongshu
- Monthly refresh · SKU-level granularity · bilingual EN/ZH support
- A China analytics control point you can validate existing vendors against
What questions can MoAnalysis answer?
Questions from the boardroom to the inventory plan: how big a market is and whether it is growing, which brands and SKUs are winning, and where prices and promotions are moving.
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Layer 1 Full Industry Sales“How big is this market — and is it growing?” See total industry sales, seasonal patterns, and growth trajectories so you can size opportunities and set realistic targets.
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Layer 2 Own Brand Sales“Where is our share shifting?” Analyse your brand’s market share over time, compare channel performance, and spot trends before they show up in quarterly reports.
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Layer 3 Competitive Brand Sales“What are competitors doing — and should we respond?” Benchmark against top competitors on sales, pricing, and promotions. Spot emerging threats and white space opportunities.
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Layer 4 Store Sales“Which channels and retailers are driving growth?” Compare flagship stores vs distributors and see which retail partners drive the most volume — so you know where to invest.
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Layer 5 Product/SKU Sales“Which SKUs should we double down on — or discontinue?” Analyse sales, reviews, and pricing for each product variant, down to the SKU rather than the SPU. Identify underperformers and top sellers across your portfolio.
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Layer 6 Attribute Sales“What product attributes are consumers actually buying?” See which flavors, sizes, packaging formats, and price tiers are winning, using price-band analysis, so R&D and innovation teams build what sells.
Not ready for a trial?
Request a free data sample of your category instead.
Which markets does MoAnalysis cover?
30+ marketplaces in 20+ countries: China's major marketplaces, with history from 2016, plus major marketplaces across Southeast Asia, Japan, the US and Europe.
China E-commerce
China's major e-commerce platforms with historical data collected since 2016 and SKU-level granularity.
Content-led and Social Commerce
China's content-led and social commerce channels, analysed at SKU level alongside the major marketplaces.
International Marketplaces
Major marketplaces across Southeast Asia, Japan, the US and Europe.
How do teams use MoAnalysis?
To find untapped opportunities, respond to competitors sooner and de-risk entry into new markets. Three examples by role follow.
Discover Untapped Opportunities
Identify trending categories before they saturate. Size your total addressable market and validate new product concepts with real sales data — not surveys.
Drawing from industry-wide and product-attribute sales data at SKU level.
- Spot fast-growing niches early
- Size markets with actual transaction data
- Validate concepts before R&D investment
Respond to Competitors Sooner
Spot new competitor product launches and pricing shifts across your category, and protect market share before quarterly reports reveal the damage. This is the data behind our competitive intelligence work.
Drawing from competitive brand analysis, refreshed monthly across China's leading marketplaces.
- Regularly updated competitor analysis
- Pricing and promotion shift alerts
- Market share trend analysis
De-risk International Market Entry
Compare category potential across markets before committing resources. Understand local competitive landscapes and identify the right entry timing based on growth trajectories.
Drawing from cross-country category data with historical depth going back to 2016.
- Cross-country category benchmarking
- Local competitor landscape mapping
- Growth trajectory analysis by market
Also used by:
- Product R&D & Innovation
- Investment & Consulting Analysts
- Operations & Channel Management
What should you know about MoAnalysis before you buy?
- What does it cover?
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E-commerce sales, pricing and product data at SKU level, across 30+ marketplaces in 20+ countries, from China's major marketplaces to those across Southeast Asia, Japan, the US and Europe, with history on China's major marketplaces from 2016. For the platforms behind each channel, see our guide to China's marketplaces.
- How is it priced?
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Per engagement, scoped to your categories and markets. Contact us to scope it.
- Who uses it?
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Brand, category and e-commerce teams, research and strategy teams, and the agencies that work with them.
Enterprises We've Worked With
Helping leading APAC brands across FMCG, retail, and e-commerce
Trusted by 500+ Enterprises Across FMCG, Pharma & Retail
“By delivering integrated analytics tools across the entire consumer journey, Moojing helps us maintain a sharp sense for market demand and dynamics, and explore more growth opportunities.”
Jinsong Han
GTM Director, iFLYTEK
“As a professional e-commerce intelligence platform, Moojing helps us precisely identify ingredient opportunities and product attribute opportunities — a trusted partner in our product R&D.”
Yanjun Liu
Product Director, Lepu Medical
“Consumer demand and trends in the snack market shift incredibly fast. We need to constantly explore and validate R&D directions for flavors, ingredients, and functional benefits. Moojing's data products and services help us rapidly validate our product ideas — they're an outstanding partner throughout our product development and go-to-market process.”
Qitian Zhu
COO, Be & Cheery
How have brands used MoAnalysis?
See how leading brands transform their market intelligence with Moojing.
Sportswear Brands
How leading sportswear brands use market intelligence in China
Haizheng Pharma
R&D optimization and international expansion with market intelligence
Luolai Home Textiles
8M yuan first-month sales and 42% YoY growth through consumer insights
What does MoAnalysis work with?
MoAnalysis shows what sells. MoListening adds why it sells, MoTrends adds what is coming next, and MoInsights+ delivers the same data by API.
MoListening
Understand why consumers buy with AI-driven sentiment analysis
MoTrends
Identify when to enter markets with trend detection and blue ocean analysis
MoInsights+
Enterprise API access for programmatic data integration and white-label exports
Frequently Asked Questions
Everything you need to know about MoAnalysis
MoAnalysis is a competitive e-commerce sales analysis platform by Moojing Market Intelligence. It covers 30+ marketplaces in 20+ countries, including the major marketplaces in China and across Southeast Asia, Japan, the US and Europe, providing SKU-level sales data, pricing intelligence, and market share analysis drawing on China market data collected since 2016.
MoAnalysis covers 30+ marketplaces in 20+ countries, including the major marketplaces in China and across Southeast Asia, Japan, the US and Europe, with China e-commerce history going back to 2016.
MoAnalysis provides SKU-level granularity, meaning you can analyse individual product variants including their sales volume, revenue, pricing, and promotional activity. Data is available at monthly, quarterly, and annual intervals with breakdowns by platform, category, brand, and price tier.
MoAnalysis offers historical China e-commerce data collected since 2016, one of the deepest archives available. This enables long-term trend analysis, seasonal pattern identification, and year-over-year competitive benchmarking.
MoAnalysis is used by brand marketers, product R&D teams, business analysts at market research firms, investment analysts, and consulting firms. Over 500 enterprise clients rely on MoAnalysis for competitive intelligence, including FMCG brands, pharmaceutical companies, electronics manufacturers, and global retailers.
Account provisioning typically completes within a few business days of agreement. Your team receives dashboard access with pre-configured views for your category and competitive set.
E-commerce data is refreshed monthly. See our methodology for how each source is collected and updated.
Scoped per engagement, against the categories, markets and access method a team needs. Pricing is not published; contact us to scope it.
Want to see how our data is collected? Read our research methodology
Start Your Free Trial
Query the same e-commerce analytics that 500+ enterprise brands rely on, across 30+ marketplaces in 20+ countries, from China's major marketplaces to those in Southeast Asia, Japan, the US and Europe. Our team confirms your trial setup within 3 business days.
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