Competitive Intelligence for E-Commerce: China & APAC
Benchmark rivals on what they actually sell, not what they claim.
What is Competitive Intelligence?
Competitive intelligence is the systematic analysis of how rival brands perform — their sales, market share, pricing, assortment, and customer perception — to inform pricing, product, and go-to-market decisions. In e-commerce it means reading who is selling what, at what price, in what volume from the same data you use to plan your own category, as one part of wider market intelligence.
Read the full definition, methods and examples in our wiki →
Four Ways to Benchmark the Competition
A complete competitive picture combines four data streams — each answers a different question about how rivals are really performing.
Sales & Share
Who is winning at SKU level. Compare competitor sales volume, revenue, and market share across major e-commerce platforms — by brand, category, and price tier.
Pricing & Promotion
How rivals price and discount. Analyse list prices, promotion depth, and price-band positioning over time to pressure-test your own pricing.
Assortment Benchmarking
What competitors launch, keep, and retire. See range breadth, new-SKU activity, and where a rival is concentrating its lineup.
Review & Sentiment
How shoppers judge rival products. Extract pain points and sentiment from competitor reviews to find gaps you can win.
Who Uses Competitive Intelligence?
The questions vary by team, but they all come down to one thing: how are our competitors really doing, and where can we win?
Brand & Category
- Where is a rival taking or losing share?
- How are competitors pricing against us?
- Which new SKUs are gaining traction?
- Where is our category headroom?
Product & Pricing
- What price points is the market converging on?
- Which competitor features win in reviews?
- How deep are rival promotions, and when?
- Where are the unmet gaps to build into?
Strategy & M&A
- Is a target's reported growth supported by sales data?
- How concentrated is the competitive set?
- Which players are structurally gaining?
- What early signals flag a shift?
Benchmarks You Can Defend
Moojing has been collecting Chinese e-commerce data since 2016, with methodology built for analyst-grade use. Every dataset documents its sources, collection cadence, normalisation rules, and known limits. Competitor sales are reconciled across platforms; review data is sentiment-classified with auditable confidence scores.
Enterprise teams in FMCG, consulting, and finance rely on this data for high-stakes calls — which is why methodology transparency is foundational, not optional.
Frequently Asked Questions
Common questions about competitive intelligence for e-commerce.
Competitive intelligence is the systematic analysis of how rival brands and products perform — their sales, market share, pricing, assortment, and consumer perception. For e-commerce, it means observing what competitors actually sell, at what price, in what volume, and how shoppers respond, rather than relying on their public claims.
You can see competitor sales, market share, pricing and promotion movements, assortment changes, and review sentiment at SKU, brand, and category level across major e-commerce platforms — with China history going back to 2016 to benchmark against. Data is self-serve: you query it yourself in MoAnalysis dashboards or ask MoAI in plain English.
A managed service answers one question in a static report, weeks later. Moojing gives your team direct access to the underlying data, so you can re-cut competitor performance by subcategory, brand, price band, or period in minutes — no waiting on analysts.
Sales and share data is refreshed monthly. Match the cadence to your decision speed — monthly data supports pricing, assortment, and planning cycles well.
Moojing covers 30+ marketplaces in 20+ countries, including China's leading marketplaces and major marketplaces across Southeast Asia, Japan, the US and Europe, with the deepest coverage in China, where its e-commerce history goes back to 2016.
Yes. Start a free trial for hands-on access to competitor dashboards for your category, or request a free data sample to see your specific competitors, period, and market first. Our team responds within a few business days.
See How Your Competitors Really Perform
Request a sample of our competitive data — covering your competitors, your category, your platforms, your markets.