Make Smarter Decisions by Understanding Today's Consumers.
Access market data through a chat window, a dashboard, a report, or even an API.
- 30+ marketplaces · 20+ countries · China data since 2016
- The data many research firms rely on, straight from the source
- A control point for the market intelligence you already have
Trusted by Leading Global Enterprises
Helping leading APAC brands across FMCG, retail, and e-commerce
Which markets does Moojing cover?
30+ marketplaces in 20+ countries: China in depth, with SKU-level history on its leading marketplaces from 2016, plus major marketplaces across Southeast Asia, Japan, the US and Europe.
What can you analyse with Moojing?
What sells, why it sells and what is coming next: SKU-level sales, pricing and share; consumer reviews and social conversation; and emerging category trends, in one platform.
SKU-Level Sales & Market Share
Analyse individual product variants: pricing, sales volume, and market share, across top e-commerce platforms. Ten years of historical data across China's major marketplaces, with expanding international coverage.
Identify seasonal patterns, benchmark against category leaders, and validate product decisions with real sales data. Learn about MoAnalysis →
Social Listening Across China's Leading Social Platforms
Analyse consumer conversations across major social platforms. Identify emerging preferences typically 2-3 months before they appear in sales data. Understand what drives purchase decisions through authentic consumer feedback.
Measure campaign ROI, analyse ingredient trends, and follow how brand perception changes over time. Learn about MoListening →
Data-Driven Trend Identification
Spot growing categories and forecast demand before the market shifts. Trend identification validated against years of historical performance data, so you invest in what's actually gaining traction.
Plan product launches, allocate marketing budgets, and prioritise R&D with confidence. Learn about MoTrends →
Not ready for a trial?
Request a free data sample of your category instead.
How do you access Moojing data?
Self-serve or done for you. MoInsights offers self-serve dashboards and exports, and the MoAI add-on gives you an AI analyst you can ask in plain English. MoEnterprise adds API delivery, custom data processing and consulting.
MoInsights
Self-service SaaS platform for market intelligence
-
MoAnalysis: Sales analysis & competitive intelligence
-
MoListening: Consumer sentiment from reviews & social
-
MoTrends: Category growth & demand forecasting
-
MoAI: Natural language queries, instant market reports
MoEnterprise
Custom data services with expert analysis
-
MoInsights+: Full platform plus API integration
-
MoProcessing: Data cleaned and formatted for your systems
-
MoConsult: China market experts analyse your data
-
Market Certification: Official reports proving category leadership
Not sure which is right? Request a data sample →
Latest Research & Insights
Independent analysis from our research team, free to read.
Trusted by Leading Brands Across Industries
How industry leaders use Moojing's data to inform product strategy and market decisions.
“Consumer demand and trends in the snack market shift incredibly fast. We need to constantly explore and validate R&D directions for flavors, ingredients, and functional benefits. Moojing's data products and services help us rapidly validate our product ideas — they're an outstanding partner throughout our product development and go-to-market process.”
Qitian Zhu
COO, Be & Cheery
“By delivering integrated analytics tools across the entire consumer journey, Moojing helps us maintain a sharp sense for market demand and dynamics, and explore more growth opportunities.”
Jinsong Han
GTM Director, iFLYTEK
“From market sizing to product analysis, consumer scenarios to audience profiling, Moojing uses precise and comprehensive data to help us identify future trends in consumer goods and stay ahead of the market.”
Renjiao Wang
Consumer Industry Analyst, Keep
“Consumer electronics products are evolving faster than ever, with features becoming increasingly refined and innovative. Brands need to conduct accurate, objective market research and user-need analysis ahead of time to drive product iteration and adapt channel strategies. Moojing is an indispensable analytical tool for this.”
Kathy
Head of Business Analysis, NetEase Youdao
“As a professional e-commerce intelligence platform, Moojing helps us precisely identify ingredient opportunities and product attribute opportunities — a trusted partner in our product R&D.”
Yanjun Liu
Product Director, Lepu Medical
“In an era of ever-faster product iteration, companies need to continuously optimize and innovate. Moojing is our go-to choice for driving that optimization and innovation.”
Peishen He
E-commerce Director, KAILAS
“Moojing's combination of e-commerce sales insights and consumer review analysis effectively helps us spot market opportunities early and design one hit product after another.”
Yingjie Sun
CEO, PINWU Design
“Through its multi-dimensional market intelligence, Moojing continuously captures shifts in market trends, effectively revealing the future of China's consumer landscape and helping us better support the rise of Chinese brands.”
Yang Xiao
CEO, Xiaofeijie
How have brands used Moojing data?
See how leading brands transform their market intelligence with Moojing.
Sportswear Brands
How leading sportswear brands use market intelligence in China
Haizheng Pharma
R&D optimization and international expansion with market intelligence
Luolai Home Textiles
8M yuan first-month sales and 42% YoY growth through consumer insights
Frequently Asked Questions
Common questions about Moojing's e-commerce intelligence platform
Research and consulting firms covering Asia-Pacific e-commerce use Moojing analytics in their own work, so we sit upstream of many of the reports you may have read. Working with us directly means you query the analytics yourself through dashboards or natural-language AI, instead of waiting for a static deliverable. We are also designed to complement rather than replace existing vendors: many clients use Moojing as a control point to validate the numbers in third-party reports, then expand from there.
Moojing Market Intelligence is an AI-driven e-commerce intelligence platform that analyses product sales, pricing, reviews, and social media data across 30+ marketplaces in 20+ countries, from China's leading marketplaces to major marketplaces across Southeast Asia, Japan, the US and Europe. Founded in 2014, Moojing helps enterprise clients make data-driven decisions about their market strategy.
Moojing covers 30+ marketplaces in 20+ countries, including China's leading marketplaces and major marketplaces across Southeast Asia, Japan, the US and Europe, with e-commerce history on China's leading marketplaces from 2016. Social listening covers the leading Chinese social and content platforms.
Moojing uses proprietary AI and machine learning technology to collect and process publicly available e-commerce and social media data. Our methodology covers SKU-level product analysis, consumer review analysis, and social listening across multiple platforms. All data collection follows our published research methodology and editorial standards.
E-commerce data is refreshed monthly, and data from some social platforms daily. MoTrends offers quarterly trend forecasting reports. Enterprise clients can request custom update schedules.
Moojing serves FMCG brands, global retailers, investment banks, consulting firms, and research organisations. Clients use Moojing data for competitive intelligence, market entry strategy, product development, and investment due diligence across Asia-Pacific markets.
Request a free data sample for your category, or start a free trial of the self-serve dashboards. Initial consultations and data samples are free, and our team replies within 3 business days. Free data samples, reports and trials are available to qualified companies and use cases.
Moojing is sold as a subscription scoped to the categories, markets and access method your team needs. Pricing is not published; contact us to scope it.
Yes. MoInsights exports to Excel and CSV, MoInsights+ adds a REST API, and MoProcessing delivers custom datasets in the format and schema you specify.
Want to see how our data is collected? Read our research methodology
Have a question not covered here? Request a data sample
Access Your Market Data In Days, Not Weeks
Start your free trial: self-serve dashboards with your category data in days. No long onboarding, no complex setup.