Industry Reports & Market Analysis
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College Student Back-to-School Season: China's 2025 Q1 Campus Consumption — Subsidised Devices, Refined Self-Care, and Style-First Fashion
China back-to-school consumption 2025: turning campus e-commerce and social data into competitive advantage across categories, brands and student demand.
JD × Moojing 2024: Autumn/Winter Apparel Trend Whitepaper — Warming Technology, Style Diversity, and the Urban-Outdoor Crossover
JD.com autumn-winter apparel 2024: turning China's fashion e-commerce data into competitive advantage across categories, brands and consumer demand, by Moojing.
2026 Whitepaper: China's Perfume & Fragrance Market Analysis
China's CN¥ 90B perfume market in 2026: Tmall, Douyin and the rise of niche fragrance, with category sizing and brand & consumer insight from Moojing data.
All Industry Reports
108 reports available
China's World Cup 2026: How Chinese Shoppers Spent Before the June Kickoff
How Chinese shoppers spent more and more on football gear, drinks and snacks in the months before the 11 June World Cup kickoff — even though the national me...
How Midea Won Germany
Midea PortaSplit in Europe 2026: turning European e-commerce and consumer data into competitive advantage across demand, positioning and opportunity.
College Student Back-to-School Season: China's 2025 Q1 Campus Consumption — Subsidised Devices, Refined Self-Care, and Style-First Fashion
China back-to-school consumption 2025: turning campus e-commerce and social data into competitive advantage across categories, brands and student demand.
JD × Moojing 2024: Autumn/Winter Apparel Trend Whitepaper — Warming Technology, Style Diversity, and the Urban-Outdoor Crossover
JD.com autumn-winter apparel 2024: turning China's fashion e-commerce data into competitive advantage across categories, brands and consumer demand, by Moojing.
China Pet Food Market Trends 2026: From Feeding to Precision Health Management
China pet-food market trends 2026: category sizing, growth segments and brand & demand signals from Moojing e-commerce and social-listening data.
China Dietary Supplements & Functional F&B 2026 — From General Wellness to Precision Nutrition
How China's RMB 383.2B online health market is moving from general wellness to precision nutrition in 2026, with brand and consumer insight from Moojing data.
Q1 2026 Whitepaper: China's Outdoor Lifestyle Market Analysis
China outdoor-lifestyle market analysis 2026: category sizing, fast-growing segments, brand and demand signals from Moojing data.
2026 Whitepaper: China Is Turning Supplements Into Everyday Snacks
China healthy snacks and functional edibles report 2026: category sizing, fast-growing formats, brand and demand signals from Moojing data.
Southeast Asia 2026: Beauty, 3C, and Home Appliance E-commerce — A Cross-Category Study of Six Markets
Southeast Asia e-commerce whitepaper 2026: turning regional marketplace and social data into competitive advantage across categories, brands and consumer.
China's World Cup 2026: How Chinese Shoppers Spent Before the June Kickoff
How Midea Won Germany
College Student Back-to-School Season: China's 2025 Q1 Campus Consumption — Subsidised Devices, Refined Self-Care, and Style-First Fashion
JD × Moojing 2024: Autumn/Winter Apparel Trend Whitepaper — Warming Technology, Style Diversity, and the Urban-Outdoor Crossover
China Pet Food Market Trends 2026: From Feeding to Precision Health Management
China Dietary Supplements & Functional F&B 2026 — From General Wellness to Precision Nutrition
Q1 2026 Whitepaper: China's Outdoor Lifestyle Market Analysis
2026 Whitepaper: China Is Turning Supplements Into Everyday Snacks
Southeast Asia 2026: Beauty, 3C, and Home Appliance E-commerce — A Cross-Category Study of Six Markets
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