Skip to main content
Industry Intelligence

Industry Reports & Market Analysis

Access comprehensive market research reports backed by rigorous methodology . Strategic insights to power your business decisions across China and Southeast Asia markets.

As Featured In Financial Times BBC News Bain & Company KPMG ScienceDirect Tsinghua University Rhodium Group Happi Financial Times BBC News Bain & Company KPMG ScienceDirect Tsinghua University Rhodium Group Happi

All Industry Reports

116 reports available

How Midea Won Germany cover
Market Analysis Global Home Appliances

How Midea Won Germany

Midea PortaSplit in Europe 2026: turning European e-commerce and consumer data into competitive advantage across demand, positioning and opportunity.

View Report
College Student Back-to-School Season: China's 2025 Q1 Campus Consumption — Subsidised Devices, Refined Self-Care, and Style-First Fashion cover
Market Analysis China Household & FMCG

College Student Back-to-School Season: China's 2025 Q1 Campus Consumption — Subsidised Devices, Refined Self-Care, and Style-First Fashion

China back-to-school consumption 2025: turning campus e-commerce and social data into competitive advantage across categories, brands and student demand.

View Report
JD × Moojing 2024: Autumn/Winter Apparel Trend Whitepaper — Warming Technology, Style Diversity, and the Urban-Outdoor Crossover cover
Market Analysis China

JD × Moojing 2024: Autumn/Winter Apparel Trend Whitepaper — Warming Technology, Style Diversity, and the Urban-Outdoor Crossover

JD.com autumn-winter apparel 2024: turning China's fashion e-commerce data into competitive advantage across categories, brands and consumer demand, by Moojing.

View Report
China Pet Food Market Trends 2026: From Feeding to Precision Health Management cover
Market Analysis China Pet

China Pet Food Market Trends 2026: From Feeding to Precision Health Management

China pet-food market trends 2026: category sizing, growth segments and brand & demand signals from Moojing e-commerce and social-listening data.

View Report
China Dietary Supplements & Functional F&B 2026 — From General Wellness to Precision Nutrition cover
Market Analysis China Health & Wellness

China Dietary Supplements & Functional F&B 2026 — From General Wellness to Precision Nutrition

How China's RMB 383.2B online health market is moving from general wellness to precision nutrition in 2026, with brand and consumer insight from Moojing data.

View Report
Q1 2026 Whitepaper: China's Outdoor Lifestyle Market Analysis cover
Market Analysis China Sports & Outdoor

Q1 2026 Whitepaper: China's Outdoor Lifestyle Market Analysis

China outdoor-lifestyle market analysis 2026: category sizing, fast-growing segments, brand and demand signals from Moojing data.

View Report
2026 Whitepaper: China Is Turning Supplements Into Everyday Snacks cover
Market Analysis China Food & Beverage

2026 Whitepaper: China Is Turning Supplements Into Everyday Snacks

China healthy snacks and functional edibles report 2026: category sizing, fast-growing formats, brand and demand signals from Moojing data.

View Report
Southeast Asia 2026: Beauty, 3C, and Home Appliance E-commerce — A Cross-Category Study of Six Markets cover
Market Analysis China & Southeast Asia

Southeast Asia 2026: Beauty, 3C, and Home Appliance E-commerce — A Cross-Category Study of Six Markets

Southeast Asia e-commerce whitepaper 2026: turning regional marketplace and social data into competitive advantage across categories, brands and consumer.

View Report
2026 Whitepaper: The 它经济 Pivot — How China's Consumer Conversation Moved From Babies to Pets cover
Market Analysis China Pet

2026 Whitepaper: The 它经济 Pivot — How China's Consumer Conversation Moved From Babies to Pets

China's pet e-commerce category reached USD 11.9 billion in 2025, up +17.5% YoY, as average pet food prices rose from CN¥ 61 to CN¥ 91. Key segments.

View Report

Need Custom Research?

Get market insights tailored to your specific industry and business needs.