Industry Reports & Market Analysis
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All Industry Reports
116 reports available
H1 2023 Whitepaper: China's Health & Beauty Market Trends
Efficacy-driven skincare, adaptogen ingredients and the rise of food-beauty homology in China, H1 2023, with category, brand and consumer insight from Moojing.
Q1 2023 Whitepaper: China's Consumer Trends Market Analysis
China's online retail of physical goods grew +6.4% into Q1 2023, as liver health supplements rose +108.1% and freeze-dried pet food +28.5%.
Q1 2023 Whitepaper: China's Desktop Cooking Appliances Market Analysis
Air fryers led China's desktop cooking appliances in 2022 at CN¥ 4.79 billion on two leading marketplaces, up 52.5%, while electric ovens declined.
Q1 2023 Whitepaper: China's Home Appliances Market Analysis
China's online home appliances market in Q1 2023: category size, fast-growing segments, brand competition and the demand signals behind them.
Q1 2023 Whitepaper: China's Probiotics Supplements Market
China's online probiotics market reached CN¥8.27 billion in MAT2023, up 18.1% YoY, as the brand count passed 4,300 and jelly formats grew 5,785%.
H2 2022 Whitepaper: China's Emerging Consumer Trends
Emerging consumer trends in China in H2 2022: which online categories and segments grew fastest, and the brand and demand signals behind the shift.
January-November 2022 Report: China's Haidilao Online Market Analysis
How Haidilao took its hotpot brand into online retail in 2022 with seasoning bases, sauces and self-heating kits, as ready-to-eat demand grew.
Q4 2022 Report: China's Singles Day E-commerce Review
Singles Day 2022 on a leading marketplace: sales held almost flat at CN¥ 301.6 billion as average selling prices rose 7.57% and shoppers traded up.
H1 2023 Whitepaper: China's Health & Beauty Market Trends
Q1 2023 Whitepaper: China's Consumer Trends Market Analysis
Q1 2023 Whitepaper: China's Desktop Cooking Appliances Market Analysis
Q1 2023 Whitepaper: China's Home Appliances Market Analysis
Q1 2023 Whitepaper: China's Probiotics Supplements Market
H2 2022 Whitepaper: China's Emerging Consumer Trends
January-November 2022 Report: China's Haidilao Online Market Analysis
Q4 2022 Report: China's Singles Day E-commerce Review
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