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Insights6 min read
China Child Car Seats: Premium Surge as CN¥ 5,000+ Triples
China's online child car seat market is premiumising: the CN¥ 5,000+ segment nearly tripled (+137.4% YoY) as growth concentrated above CN¥ 4,000.
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Insights4 min read
Car Seat Buyers: Female, Tier 1, and Safety-Focused
China child car-seat social engagement surged +35.2% YoY in H1 2023, led by female Tier-1-city consumers aged 26-35 who prioritise safety and premium brands.
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