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318 articles available

  1. News & Announcements
    6 min read

    Why China's Milk Powder Brands Are Losing the Taste Test

    Flavor/taste drives 34-59% of milk powder purchase decisions, yet brands allocate less than 5% of messaging to it. This industry-wide gap creates an actionab...

  2. News & Announcements
    5 min read

    China's Eye Protection Lighting Surges to CN¥ 7.62B in 2023

    China's eye protection lamp market hit CN¥ 7.62B in 2023, up +85.2% YoY. Full-spectrum tech and fragmented competition reshape the lighting landscape.

  3. News & Announcements
    5 min read

    China Eye Protection Lamp Market Hits Social Media Inflection Point

    China's eye protection lamp social media voice volume surged in 2023, with ceiling lamps up +372.2% YoY and a brand-consumer perception gap emerging.

  4. News & Announcements
    6 min read

    Imported Milk Powder in China: What Separates Winners from Losers

    Imported milk powder brands diverged sharply in 2023 --- btnature surged +98.2% while Maxigenes declined -6.6%. Channel diversification, content marketing, a...

  5. News & Announcements
    5 min read

    Brand vs Consumer Focus Gap in China's Eye Protection Lamps

    Brands focus on functionality (32.7%) but consumers care about design (30.5%). Analysis of the eye protection lamp perception gap.

  6. News & Announcements
    6 min read

    China's Aging Population Reshapes the Milk Powder Market

    China's middle-aged and elderly milk powder segment surged +53.0% YoY in 2023 to capture 39.4% market share, driven by demographic tailwinds and functional h...

  7. News & Announcements
    4 min read

    CBP Ingredient Surges +591.8% in Children's Milk Powder

    CBP children's growth milk powder surged +591.8% YoY as active brands jumped from 6 to 138 in two years, one of infant nutrition's hottest new fields.

  8. News & Announcements
    7 min read

    China's Adult Milk Powder Market: CN¥ 9.18bn Across Three Leading Marketplaces, 2023

    Adult milk powder sales across three leading Chinese marketplaces reached CN¥ 9.18bn in 2023, up +16.1% YoY. Market size, premiumisation and channel structure.

  9. News & Announcements
    4 min read

    Who Buys Adult Milk Powder in China? Consumer Segments and Messaging Gaps

    Pregnant women and elderly caregivers drive 68% of China's adult milk powder discussion, yet brands still lead with nutrition messaging — not the taste and s...

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