All News & Research
318 articles available
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News & Announcements6 min read
Why China's Milk Powder Brands Are Losing the Taste Test
Flavor/taste drives 34-59% of milk powder purchase decisions, yet brands allocate less than 5% of messaging to it. This industry-wide gap creates an actionab...
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News & Announcements5 min read
China's Eye Protection Lighting Surges to CN¥ 7.62B in 2023
China's eye protection lamp market hit CN¥ 7.62B in 2023, up +85.2% YoY. Full-spectrum tech and fragmented competition reshape the lighting landscape.
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News & Announcements5 min read
China Eye Protection Lamp Market Hits Social Media Inflection Point
China's eye protection lamp social media voice volume surged in 2023, with ceiling lamps up +372.2% YoY and a brand-consumer perception gap emerging.
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News & Announcements6 min read
Imported Milk Powder in China: What Separates Winners from Losers
Imported milk powder brands diverged sharply in 2023 --- btnature surged +98.2% while Maxigenes declined -6.6%. Channel diversification, content marketing, a...
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News & Announcements5 min read
Brand vs Consumer Focus Gap in China's Eye Protection Lamps
Brands focus on functionality (32.7%) but consumers care about design (30.5%). Analysis of the eye protection lamp perception gap.
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News & Announcements6 min read
China's Aging Population Reshapes the Milk Powder Market
China's middle-aged and elderly milk powder segment surged +53.0% YoY in 2023 to capture 39.4% market share, driven by demographic tailwinds and functional h...
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News & Announcements4 min read
CBP Ingredient Surges +591.8% in Children's Milk Powder
CBP children's growth milk powder surged +591.8% YoY as active brands jumped from 6 to 138 in two years, one of infant nutrition's hottest new fields.
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News & Announcements7 min read
China's Adult Milk Powder Market: CN¥ 9.18bn Across Three Leading Marketplaces, 2023
Adult milk powder sales across three leading Chinese marketplaces reached CN¥ 9.18bn in 2023, up +16.1% YoY. Market size, premiumisation and channel structure.
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News & Announcements4 min read
Who Buys Adult Milk Powder in China? Consumer Segments and Messaging Gaps
Pregnant women and elderly caregivers drive 68% of China's adult milk powder discussion, yet brands still lead with nutrition messaging — not the taste and s...
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