All News & Research
334 articles available
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Insights7 min read
How Ochirly's Chen Fenwan Partnership Sustained Sales 10 Months Post-Launch
Sales of Ochirly's Chen Fenwan co-branded products picked up again 10 months after launch, which suggests artist partnerships can build lasting brand value.
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Insights7 min read
Artist Collaborations Drive CN¥ 4.2M in Apparel Sales as Brands Bet on Paper-Cutting Aesthetic
Chen Fenwan's 10+ brand partnerships generated CN¥ 4.2M+ in co-branded apparel sales as artist collaborations reshape China's fashion market.
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Insights5 min read
China's Online Dairy Q1 2024: UHT Milk and Cheese Diverge
In Q1 2024, China's UHT milk sat with large domestic dairy groups, while cheese, under 0.3 kg per capita a year, split into regional and imported niches.
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Insights8 min read
China Sportswear & Outdoor Footwear: Q1 2024 Strategies
China's sportswear and outdoor footwear market in Q1 2024: category growth, FILA and Trailblazer brand strategies, and consumer demographics.
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Insights10 min read
Infant Nutrition & Baby Care: China Brand Analysis Q1 2024
Infant nutrition supplements hit +16.5% YoY growth in Q1 2024. Brand cases: Childlife's allergen-free strategy and Aveeno's KOC-led social content playbook.
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Insights10 min read
China Snacks & Condiments: Brand Innovation in Q1 2024
China's snack and condiment markets in Q1 2024: brand analysis, ingredient trends, and Deboned Warrior and Buji case studies.
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Insights8 min read
China Parent & Infant Market Q1 2024: What's Driving Growth
China's mother & baby online market held CN¥ 440.2 billion in Q1 2024 as Dragon Year births and premiumisation reshape demand and content-led commerce grows.
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Insights6 min read
China's Pet Market: CN¥ 17bn as Men Become Majority Owners
China's online pet market reached CN¥ 17.04 billion in Q1 2024, with male owners crossing 55% for the first time and baked cat food surging +150.9% YoY.
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Insights7 min read
China Baked Cat Food +150.9% and Pet Supplements, Q1 2024
Baked cat food grew 150.9% YoY to CN¥ 360 million in Q1 2024 on meat-powder-free claims, while China's pet supplements market reached CN¥ 800 million.
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