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311 articles available

  1. News & Announcements
    6 min read

    China Fashion & Footwear: Q1 2024 Market Trends

    China's fashion, footwear and bags online market in Q1 2024 — market size, growth concepts, and emerging trends from Moojing.

  2. News & Announcements
    5 min read

    Probiotics Consumer Gaps: Marketing vs. Buyer Reality

    Consumer perception analysis reveals critical gaps between probiotics marketing and buyer priorities, with ingredient awareness at just 1.1% on e-commerce.

  3. News & Announcements
    6 min read

    Premium Pet Food Surges: Freeze-Dried Products and the Cat Economy

    Cat staple food doubled to CN¥ 5.82 billion as freeze-dried products reached CN¥ 694 million in China's premiumizing pet market.

  4. News & Announcements
    5 min read

    Pet Appliances Hit CN¥ 320M: Solving Human Problems First

    China's pet appliance market grows +15.6% YoY as smart litter boxes and feeders prioritize owner convenience over pet comfort.

  5. News & Announcements
    5 min read

    Outdoor Power Stations Surge +215% on China's Camping Economy Boom

    Portable power stations grew +215.1% YoY to CN¥ 285M as China's outdoor-recreation and camping market expands, creating a breakout consumer-electronics.

  6. News & Announcements
    6 min read

    Hardshell Jackets Double to CN¥ 1.5B as China's Outdoor Boom Accelerates

    Hardshell jackets reached CN¥ 1.5 billion (+104.8% YoY) as post-pandemic mobility drove outdoor recreation demand in China.

  7. News & Announcements
    5 min read

    Outdoor Power Supplies Surge +215% on China Camping Boom

    China's outdoor camping appliance market hits CN¥ 1.86B as portable power stations transform from niche to must-have infrastructure.

  8. News & Announcements
    8 min read

    China's CN¥98.3B Beauty & Skincare Market: Q1 2024

    China's CN¥ 98.3 billion beauty and skincare market in Q1 2024 — domestic brand rise, precision skincare trends, and growth drivers.

  9. News & Announcements
    6 min read

    China Outdoor Apparel Surges +22.2% on Camping Boom

    China's outdoor-apparel market hit CN¥ 8.46B in 2023 MAT, up +22.2% YoY, driven by shell jackets and camping culture as outdoor lifestyle goes mainstream.

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