All News & Research
334 articles available
-
Insights8 min read
China's Tonic Ingredients and Wellness Categories: H1 2024
In the year to April 2024, liver-protection products grew 34.1% to CN¥ 3B and wellness pastes 27.3% in China's food-medicine market.
-
Insights7 min read
China Tea Beverages +117.5%: The Content-Commerce Disruption
China's online tea beverage sales grew 117.5% to CN¥ 2.68B in January to July 2024 on content-led commerce, and the channel playbook leading brands used.
-
Insights6 min read
China's Plant Ingredient Skincare Boom: H1 2024 Market Analysis
Plant-ingredient skincare units in China rose 26.3% to 210 million in the year to May 2024, while the wider CN¥ 358.09B skincare market grew just 1.0%.
-
Insights7 min read
China's Online Beverage Market H1 2024: Tea Leads CN¥ 17.5B
China's online beverage market hit CN¥ 17.5B in H1 2024 (+14.2% YoY), driven by tea's +117.5% surge and fast growth in health-oriented formats.
-
Insights8 min read
China's Five Key Consumer Verticals: H1 2024 Market Landscape
China's five key consumer verticals from January to May 2024: category sizes, fast-growing segments and demand signals from Moojing data.
-
Insights7 min read
Baby Bottle and Cup Innovation in China's H1 2024 Market
Baby bottles (CN¥ 1.48 billion) and children's cups (CN¥ 1.04 billion) on two leading Chinese marketplaces in 2023: the brands, features and parent priorities.
-
Insights4 min read
Zhiben Channel Strategy: Flagship Store and Content Commerce
Zhiben's channel strategy in depth: the flagship store at its core, content-led commerce for customer acquisition, category lifecycle and product positioning.
-
Insights4 min read
How Zhiben Built a Skincare Brand on a Tmall-First Strategy
How skincare brand Zhiben (至本) built its business through a single Tmall flagship store, affordable pricing, research-backed ingredients and eco packaging.
-
Insights5 min read
China Plush Toys H1 2024: Premium and Value Tiers Gain Share
China's online plush toy market reached CN¥ 2.3B in H1 2024, up 3.4%, as prices split between IP products below CN¥ 50 and collectibles above CN¥ 200.
Looking for Custom APAC Market Research?
Our analysts can provide tailored data and insights for your specific markets and categories.