All News & Research
334 articles available
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Insights7 min read
China Baby Feeding Products H1 2024: Where Innovation Grows
China's baby feeding market split along innovation lines in 2023, as complementary food processors grew 101.3% and feeding appliances 6.6%.
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Insights5 min read
China's Toy Market Hits CN¥ 31.89B as Volume-for-Price Reshapes the Landscape
China's online toy market hit CN¥ 31.89B in H1 2024 with +28.1% unit growth as price competition intensifies and IP categories surge.
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Insights4 min read
Health Innovation in China's Snack Food Market: Biscuit, Candy, and Nuts Deep-Dive
In the year to April 2024, health-led snacks grew in China: additive-free nuts rose 20.7% and caramel candy 166.7% as clean labels set growth apart.
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Insights5 min read
China Probiotics Q1 2024: Adjuvant Therapy and Oral Health
In Q1 2024, adjuvant therapy grew 101.9%, oral health 80.2% and mood regulation 64.1% in China's probiotics supplements on two leading marketplaces.
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Insights5 min read
China Probiotics E-Commerce Q1 2024: Condition-Led Growth
Probiotics sales on two leading Chinese marketplaces reached CN¥ 1.92B in Q1 2024, as adjuvant therapy, oral health and mood segments each grew over 50%.
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Insights8 min read
China's Sportswear Market: Positioning, Channel Breadth and the Women's Growth Engine
In 2023, women's dedicated sportswear reached CN¥ 29.80 billion online, up 8.4%, and unisex products rose to 41.5% of China's online sportswear gender mix.
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Insights6 min read
China's Sportswear Market Q2 2024: A CN¥ 385.8B Category Reshaped by Content Commerce
China's sportswear market reached CN¥ 385.8 billion in 2023. Online sales grew 5.0% and content commerce lifted its channel share from 20.8% to 27.4%.
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Insights6 min read
Bone Health and Collagen Drive China's Supplement Boom
Bone health supplements grew 34.5% to CN¥9.09 billion on two leading Chinese marketplaces in 2023, as collagen rose 27.5% on demand for evidence-based products.
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Insights5 min read
China's Health Supplements Market Hits CN¥ 115B Online
China's online health supplements market reached CN¥ 115.45B in 2023, up 24.6% YoY on 610 million units, as content-led commerce gained share.
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