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Brand vs Consumer Focus Gap in China's Eye Protection Lamps
News & Announcements

Brand vs Consumer Focus Gap in China's Eye Protection Lamps

by Jessie Wang

Brands focus on functionality (32.7%) but consumers care about design (30.5%). Analysis of the eye protection lamp perception gap.

China's Aging Population Reshapes the Milk Powder Market
News & Announcements

China's Aging Population Reshapes the Milk Powder Market

by Jotham Lim

China's middle-aged and elderly milk powder segment surged +53.0% YoY in 2023 to capture 39.4% market share, driven by demographic tailwinds and functional h...

CBP Ingredient Surges +591.8% in Children's Milk Powder
News & Announcements

CBP Ingredient Surges +591.8% in Children's Milk Powder

by Jessie Wang

CBP children's growth milk powder surged +591.8% YoY as active brands jumped from 6 to 138 in two years.

China's Adult Milk Powder Market: CN¥ 9.18bn Online Sales in 2023
News & Announcements

China's Adult Milk Powder Market: CN¥ 9.18bn Online Sales in 2023

by Quan Wenjun

China's adult milk powder market hit CN¥ 9.18bn in online sales in 2023, up +16.1% YoY. This analysis covers market size, brand competition, price tiers, and...

Who Buys Adult Milk Powder in China? Consumer Segments and Messaging Gaps
News & Announcements

Who Buys Adult Milk Powder in China? Consumer Segments and Messaging Gaps

by Jessie Wang

Pregnant women and elderly caregivers drive 68% of China's adult milk powder discussion, yet brands still lead with nutrition messaging — not the taste and s...

Global Air Fryer Market Surges Past CN¥ 4.1B in 2023 with Germany Up +107%
News & Announcements

Global Air Fryer Market Surges Past CN¥ 4.1B in 2023 with Germany Up +107%

by Jotham Lim

Q4 2023 data shows the global air fryer market crossed CN¥ 4.1 billion across Amazon US, Amazon Germany, and Shopee Philippines. Germany's +107.3% YoY growth...

Air Fryer Brand War 2023: Ninja Dominates US, Philips Rules Germany, Philippines Fragments
News & Announcements

Air Fryer Brand War 2023: Ninja Dominates US, Philips Rules Germany, Philippines Fragments

by Jessie Wang

Ninja captured 27.9% of Amazon US while CR5 surged to 64.7%. Philips led Amazon Germany with +214% growth. Shopee Philippines saw CR5 collapse from 32% to 21...

Five Brands Battle for Eye Protection Desk Lamp Share in Q4 2023
News & Announcements

Five Brands Battle for Eye Protection Desk Lamp Share in Q4 2023

by Jotham Lim

Five brands compete for eye protection desk lamp share in Q4 2023. EYESPRO leads volume; Philips and NVC lead engagement.

China Bone Health Supplements: +57.4% Growth Driven by CN¥ 3.9B Children's Height-Growth Segment
News & Announcements

China Bone Health Supplements: +57.4% Growth Driven by CN¥ 3.9B Children's Height-Growth Segment

by Quan Wenjun

China's bone health supplement market hit CN¥ 8.37B (+57.4% YoY) in 2023. Children's height-growth products surged +117.5% YoY while hydrolyzed egg yolk grew...

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