All News & Research
334 articles available
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Insights4 min read
China's CN¥ 47.6B Hygiene Market Surges on Price Cuts
China's online hygiene market hit CN¥ 47.6B with +23.9% growth as price cuts drove +50.4% volume surge across diapers and sanitary pads.
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Insights4 min read
China's Online Moisturizing Tissue Sales Grow 24.5%
Online sales of moisturizing tissue in China reached CN¥ 1.95 billion in Jan–Oct 2024, up 24.5%, as challenger brands compete on value pricing and ingredients.
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Insights4 min read
Indonesia and Vietnam Lead SE Asia's Hygiene Boom
Indonesia and Vietnam drove +23.7% growth in Southeast Asia's online hygiene market to CN¥ 3.60 billion on two leading regional marketplaces in Jan-Oct 2024.
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Insights4 min read
Social Media Drives Sanitary Napkin Brand Discovery
Sanitary napkin social media discussion surged 85.3% to 5.91M mentions. Period underwear and antibacterial concepts drive new consumer trends.
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Insights6 min read
Volume Leads Growth in China's Online Household Paper Market
China's online household paper market grows on volume: facial tissue leads at CN¥ 20.35 billion in Jan-Oct 2024 and moisturizing tissue grows 24.5% YoY.
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Insights4 min read
Sanitary Napkin Innovation Reshapes China's CN¥ 16B Market
Sterilization-grade products, probiotic additives and period underwear are reshaping China's CN¥ 16B sanitary napkin market in 2024.
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Insights3 min read
Wet Toilet Paper Sales Grow 11.5% on Celebrity Marketing
Wet toilet paper hits CN¥ 3.05B with +11.5% growth as Deyou's celebrity strategy and water purification tech reshape the category.
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Insights4 min read
China's CN¥ 13.9B Online Towel Market Splits Three Ways
China's towel market splits three ways in Q4 2024: wet wipes decline while cotton towels and wet toilet paper grow, redrawing demand across disposable hygiene.
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Insights5 min read
China Smart Devices: Five Segments Diverge in 2024
Five smart device segments diverged on two leading Chinese marketplaces in 2024, from portable smart screens at +210.5% to robot vacuums at CN¥ 13.52 billion.
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