All News & Research
334 articles available
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Insights6 min read
China's Cosmetics Market Hits CN¥ 235 Billion as Value Shoppers Reshape Price Landscape
China's online makeup and skincare market reached CN¥ 235.23 billion in H1 2025, up 10.1%, as value shoppers shifted to mid-to-low-priced products.
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Insights4 min read
Skinification Drives Body Care Ingredient Revolution in China
Facial-grade ingredients transform China's body care market: collagen surges 423.6%, niacinamide hits CN¥ 308M as skinification reshapes demand.
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Insights7 min read
China's Anti-Aging Market Grew 30.3% as Body Care Rose 284%
China's anti-aging market reached CN¥65.49 billion in H1 2025, up 30.3% YoY, as body care grew 283.9% and men's anti-aging buzz rose 83.7%.
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Insights8 min read
Treadmills, Exercise Bikes, Ellipticals: How AI and Apartment Living Are Reshaping China's Home Fitness Market
How AI is reshaping China's fitness-equipment market in H1 2025: connected-product trends, consumer behaviour and category-demand signals from Moojing data.
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Insights8 min read
Pet Owners, AI Workouts, and the Data Behind China's Home Appliance and Fitness Equipment Shift in H1 2025
China's home-appliance and fitness-equipment market in H1 2025: category sizing, fast-growing segments and consumer-demand signals from Moojing data.
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Insights6 min read
How Imperfect Baking Content Drove 2.5M Interactions in China
An imperfect baking blogger's cupcake videos generated 2.5M interactions on China social media, revealing why authenticity beats polish.
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Insights5 min read
Cakes Capture 95% of China's Baked Goods Social Buzz in Q1 2025
Cakes command 95.4% of whipping cream baked goods social buzz in Q1 2025, surging 148% YoY as consumers shift from consumption to emotional expression.
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Insights5 min read
China's AI Hardware Market Hits CN¥ 2.39B in Q1 2025
China's AI hardware market reached CN¥ 2.39 billion in Q1 2025, with six of seven categories posting double- or triple-digit YoY growth.
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Insights5 min read
Tofu Seasonings: Social Media Recipes Drive Market Growth
China's tofu seasonings reached CN¥ 110.6M online as viral social-media recipes created breakout products, turning a niche condiment into a growth category.
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