All News & Research
334 articles available
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Insights6 min read
China's Sleep & Hair Growth Device Markets: Two High-Growth Niches
China's sleep device market reached CN¥390 million in 2023 (+5.4% YoY) and hair growth devices CN¥440 million (+86.9%), both led by niche brands.
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Insights7 min read
Brand Competition in China's Sleep & Hair Growth Device Markets
Sleep devices split into sub-CN¥ 400 and CN¥ 1,000+ tiers, while hair growth devices cluster at CN¥ 3,500–7,008. How brands compete in both markets.
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Insights4 min read
China's Online Seasonings Market Reaches CN¥ 24.4B in 2023
China's CN¥ 24.4 billion online seasonings market shifted toward content-led commerce in 2023, as basic seasonings overtook compound seasonings.
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Insights7 min read
China's Rice Sauce Market Rides Health and Flavor Trends
China's rice sauce segment turns health-conscious: low-fat products grew 177.0% and oil-free 91.9% as content commerce reshapes discovery.
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Insights5 min read
China's Pet Economy Hits CN¥ 593B as Cats Overtake Dogs
China's pet economy reached CN¥ 592.8 billion in 2023, and cats led ownership at 60.7% in 2022, reshaping brand strategy and online competition.
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Insights4 min read
China's Online Oral Care Sales Hit CN¥ 34.35 Billion in 2024
China's online oral care market grew 17.2% YoY to CN¥ 34.35B in 2024, led by toothpaste at 28.6% growth, as premium and functional formats gained share.
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Insights5 min read
Male Mood-Probiotic Share Surges to 44.5% in China
Male mood-probiotic discussion share surged to 44.5% as the category expands well beyond its female-dominated niche, signalling a demographic shift in China.
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Insights6 min read
Joint Health Emerging Ingredients Outpace +188% Average
China's joint-health market sees emerging ingredients like anserine and boswellia outpace the +188% category growth average, reshaping supplement formulation.
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Insights8 min read
CN¥ 130B Market Fuels China's Infant Nutrition Surge
China's online dietary supplement market reached CN¥ 129.7 billion in 2024; infant nutrition grew 26.3% to CN¥ 14.9 billion, led by lutein's 311% surge.
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