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287 articles available

  1. News & Announcements
    8 min read

    China Sportswear & Outdoor Footwear: Q1 2024 Brand Race

    China's sportswear and outdoor footwear market in Q1 2024 — brand race analysis, FILA case study, and consumer demographics.

  2. News & Announcements
    9 min read

    China Snacks & Condiments: Brand Innovation in Q1 2024

    China's snack and condiment markets in Q1 2024 — brand analysis, ingredient trends, Deboned Warrior and Buji case studies.

  3. News & Announcements
    9 min read

    Infant Nutrition & Baby Personal Care: China Brand Analysis Q1 2024

    Infant nutrition supplements hit +16.5% YoY growth in Q1 2024. Brand cases: Childlife allergen-free strategy and Aveeno's +80% Douyin (抖音) playbook.

  4. News & Announcements
    7 min read

    China Parent & Infant Market Q1 2024: What's Driving Growth

    China's mother & baby online market held CN¥ 440.2 billion in Q1 2024 as Dragon Year births, premiumisation, and Douyin (抖音) growth reshape demand.

  5. News & Announcements
    7 min read

    China's Pet Market: CN¥ 17bn, Male Owners Now Majority

    China's online pet market reached CN¥ 17.04 billion in Q1 2024, with male owners crossing 55% for the first time and baked cat food surging +150.9% YoY.

  6. News & Announcements
    8 min read

    Baked Cat Food +150.9%: Xianlang, MAG, and Pet Supplements

    Cat baked food surged +150.9% YoY to CN¥ 360M in Q1 2024. Xianlang leads at 31.3% share. Pet supplements hit CN¥ 800M as joint care and bad breath control dr...

  7. News & Announcements
    9 min read

    Open-Ear Headphones & Learning Tablets: China's New 3C Darlings

    Open-ear headphones and learning tablets drive China's 3C growth in Q1 2024 — Huawei FreeClip, Xueersi case studies, and consumer demographics.

  8. News & Announcements
    6 min read

    Brand Competition in U.S. Amazon Supplements: 2023 Insights

    How top brands compete on Amazon's dietary supplements market in 2023 — pricing, category dominance, and challenger strategies.

  9. News & Announcements
    5 min read

    China's Online Milk Powder Market Hits CN¥ 3.16 Billion in Q1 2024

    China's online milk powder market reached CN¥ 3.16 billion in Q1 2024, driven by Douyin's rise and demographic-specific demand. Children's milk powder led gr...

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