All News & Research
311 articles available
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News & Announcements5 min read
Infant Formula PGC-UGC Gap Exposes Trust Deficit
China's infant formula brands focus on ingredients while parents prioritise safety, exposing a critical trust gap between brand messaging and consumer.
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News & Announcements4 min read
China's Food E-commerce Hits CN¥ 47.1T as Content Platforms Surge
China's food e-commerce landscape shifts as content platforms triple their share and health-driven categories surge +29% YoY, redrawing the channel and demand.
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News & Announcements5 min read
China's Electrolyte Drinks Surge 8x to CN¥ 20.9B in Two Years
China's electrolyte drinks surge 8x in two years, expanding from fever recovery into everyday hydration across multiple beverage categories.
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News & Announcements4 min read
Deer Blood + Cordyceps Sales Surge +357.8% YoY
Deer blood and cordyceps sales surged +357.8% YoY as post-pandemic health priorities reshape China's TCM and traditional-tonic market. Moojing e-commerce.
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News & Announcements4 min read
Screen Time Anxiety Drives 1.43M Vision Posts by Parents
Chinese parents generated 1.43 million social media posts about children's vision in 2024, with electronic device use driving 52.3% of eye care supplement pu...
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News & Announcements6 min read
China's Cat Market: Domestic Brands Capture 62% of Sales
China's online cat market reached CN¥ 46.75 billion with domestic brands now holding 62% of top-100 staple food revenue at +16.9% YoY growth.
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News & Announcements5 min read
Data-Driven Product Selection for China's Beverage Market
A four-stage, data-driven methodology for identifying high-growth beverage opportunities in China's online market, from category sizing to brand and channel.
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News & Announcements5 min read
China Health & Wellness Market Hits CN¥ 75.2B Online
China's health & wellness e-commerce hit CN¥ 75.2B with 34.5M social mentions in 2024, revealing key shifts in categories, ingredients and consumer demand.
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News & Announcements4 min read
China's CN¥ 47.6B Hygiene Market Surges on Price Cuts
China's online hygiene market hit CN¥ 47.6B with +23.9% growth as price cuts drove +50.4% volume surge across diapers and sanitary pads.
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