All News & Research
334 articles available
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Insights9 min read
China Small Appliances H1 2025: Coffee and Robot Vacuums
Small home appliances in China, H1 2025: coffee machines +73.0%, robot vacuums +69.7%, and the premium tier up from 24.6% to 39.5% of sales.
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Insights9 min read
How China's Trade-In Subsidies Are Reshaping the CN¥ 1,000+ Small Appliances Tier
Premiumisation and subsidy effects in China's small-appliance market, H1 2025: category sizing, price-tier shifts and demand signals from Moojing data.
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Insights5 min read
China's Personal Care Market Surges to CN¥ 117 Billion
China's online personal care market reached CN¥ 117 billion in MAT2025, up 22.8% YoY, driven by fragrance innovation and the rise of content-led commerce.
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Insights7 min read
Scent Leads China's Body Care and Rivals Efficacy in Hair
Scent drives 50.2% of China's body care buzz. Online sales of fragrance-retaining body care rose 61.8% in MAT2025, and fragrance-retaining hair care 38.5%.
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Insights8 min read
China Personal Care H1 2025: The Shift to Content Commerce
How demand in China's personal-care market moved between channels in H1 2025, with the fastest-growing sub-categories and the brand signals behind them.
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Insights4 min read
Vietnam and Indonesia Drive SE Asia's Hygiene Surge
Vietnam's online hygiene sales grew 70.2% in Jan-Jul 2025 to nearly match Indonesia's, as Chinese brand MAKUKU grows in Indonesia through social media.
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Insights7 min read
China's No-Makeup Look: 645K Mentions, +94% Hybrid Growth
China's no-makeup look drew 645K social mentions in H1 2025, up 50%, while skincare-makeup hybrids grew 94.3% as shoppers chose a natural finish.
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Insights10 min read
Robot Vacuums to Coffee Machines: China's Fastest-Growing Small Appliance Categories in H1 2025
Robot vacuums and coffee machines lead China's small-appliance growth in H1 2025: category sizing, brand movements and demand signals from Moojing data.
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Insights11 min read
Volume, Not Value: China's Online Electric Razor Market, MAT 2025
China's online electric razor category: CN¥ 10.53bn on 87.99m units, +18.7% in MAT 2025; a value-tier shift, two channel archetypes, four experience gaps.
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