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269 articles available
Southeast Asia Beauty E-commerce: A $4.3 Billion Market on Shopee
SEA beauty e-commerce hits $4.3B on Shopee. Three countries, three different markets. Hair care is the only universal winner.
SEA Skincare: $2.19B Market Where Vietnam's YLEE Grew 5,300%
Vietnam's YLEE grew 5,300% to create a new acne care category. Inside the $2.19B SEA skincare market on Shopee.
Indonesia vs Thailand vs Vietnam: Three Beauty Markets, Three Strategies
40--54% of beauty brands disappeared from SEA in 12 months. How Indonesia, Thailand, and Vietnam are consolidating differently.
China's CN¥ 90 Billion Perfume Market: Tmall vs Douyin
China's online perfume market hits CN¥ 90B. Tmall and Douyin split $600M but serve radically different consumers.
Niche Fragrance Brands Surge in China: Creed +165%, Byredo +76%
Niche fragrance brands surge on Tmall: Creed +165%, Atelier Cologne +126%, Byredo +76%. Why China's consumers are trading up.
The Rise of "Pseudo Body Scent": Chinese Fragrance Psychology
"Pseudo body scent" -- the Chinese fragrance concept with no Western equivalent -- is reshaping how brands position perfume in China.
Clean Beauty in China: What Consumers Actually Mean
Chinese consumers redefine clean beauty as ingredient safety, not eco. "Sensitive skin" outweighs "cruelty-free" 25:1 on Xiaohongshu.
18M Tmall Reviews Reveal Sustainability's Adoption Gap in Chinese Beauty
18M+ Tmall reviews show sustainability isn't a purchase driver. Yet refills score 5.6:1 satisfaction. The adoption gap explained.
Sustainability in China's Beauty Market: What Consumers Actually Value
Ingredient safety outweighs eco-packaging 35:1 in China's beauty market. What sustainability actually means to Chinese consumers.
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