All News & Research
318 articles available
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News & Announcements9 min read
How Douyin's 38.9% Body Care Dominance Is Forcing a China Channel Rethink
Channel shift in China's personal-care market, H1 2025: how Douyin, Tmall and Taobao demand is moving, plus sub-category growth and brand signals from Moojing.
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News & Announcements6 min read
Vietnam and Indonesia Drive SE Asia's Hygiene Surge
Vietnam's +70.2% growth nearly matches Indonesia in SE Asia's hygiene market. MAKUKU captures 13% of Indonesian baby diapers via social media strategy.
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News & Announcements8 min read
No-Makeup Look Dominates China Beauty: 645K Mentions, +94% Hybrid Product Growth
China's no-makeup look trend dominated H1 2025 with 645K social mentions (+50% YoY). Skincare-makeup hybrids grew +94.3% as consumers reject fake refinement ...
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News & Announcements10 min read
Robot Vacuums to Coffee Machines: China's Fastest-Growing Small Appliance Categories in H1 2025
Robot vacuums and coffee machines lead China's small-appliance growth in H1 2025: category sizing, brand movements and demand signals from Moojing data.
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News & Announcements11 min read
Volume, Not Value: China's Online Electric Razor Market, MAT 2025
China's online electric razor category: CN¥ 10.53bn on 87.99m units, +18.7% in MAT 2025 — the value-tier shift, two channel archetypes, four experience gaps.
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News & Announcements4 min read
China GI Health Supplements Hit CN¥ 3.88B with +14.5% Growth
China's GI health supplements market reached CN¥ 3.88 billion in H1 2025, growing +14.5% YoY as probiotics dominate and TCM ingredients surge.
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News & Announcements8 min read
428,000 Posts, Zero Sales Lift: What Philips' Jay Chou Strategy Teaches About Celebrity Marketing in China
Celebrity endorsement in China's razors and grooming market, H1 2025: how star power moves brand demand, plus category and consumer signals from Moojing.
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News & Announcements9 min read
Flyco vs. Panasonic: Inside China's Mid-Market Electric Razor Battle
Brand competition in China's razors market, H1 2025: how Flyco, Panasonic and rivals compete on demand, plus category and consumer signals from Moojing data.
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News & Announcements4 min read
Chinese Yam Surges +666% as TCM Meets Modern Probiotics
Traditional Chinese medicine ingredients show explosive growth in GI supplements, with Chinese Yam +666% and Astragalus +350% as the food-as-medicine trend a...
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