All News & Research
334 articles available
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Insights7 min read
China's Camping Boom Drove +708% Growth in Camp Wagons in 2022
Outdoor camp wagons surged 708.2% YoY as camping matured into mainstream leisure, while pet and mother-baby sectors premiumized.
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Insights5 min read
China's Online Pet Food Sales Reach CN¥ 41 Billion, Up 9.0%
China's online pet food market hit CN¥ 41.38 billion in 2025. Analysis of brand shifts, category growth, and the regulatory forces reshaping competition.
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Insights4 min read
China Singles Day 2022: Premiumization Reshapes Spending
Spending at China's 2022 Double 11 shifted toward premium purchases as average selling prices rose and shoppers favoured home, health and outdoor categories.
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Insights6 min read
Why Haidilao Is Building an Online Retail Business
Why Haidilao, built around dine-in hotpot, moved into condiments, other restaurant brands and online retail, and its aim to become a food technology company.
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Insights5 min read
Seven Super Categories Defied China's 2022 Market Slowdown
Seven categories grew over 15% YoY at CN¥ 10B+ scale on two leading Chinese marketplaces in 2022, while most large categories came under pressure.
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Insights5 min read
Platform Fragmentation Reshapes China's Double 11 Strategy
Douyin's competing Double 11 campaign and a shorter timeline fragmented China's 2022 Singles Day, forcing brands to rethink allocation.
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Insights4 min read
Five Consumer Scenarios Driving China E-commerce in 2022
Five consumer scenarios drove niche growth of more than 1,000% YoY on two leading Chinese marketplaces in 2022, while the wider market there was almost flat.
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Insights7 min read
Haidilao's Future Food Lab Enters Self-Heating Hotpot
Haidilao's Future Food Laboratory launched instant Cantonese soup to compete with Mo Xiaoxian in China's self-heating hotpot segment.
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Insights4 min read
China's Health Food Category Defied the 2022 Slowdown
Health food grew 21.5% on two leading Chinese marketplaces in 2022, the strongest of their top 20 categories, as consumers cut discretionary spending.
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