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334 articles available

  1. Insights
    4 min read

    China's AI Toy Market 2025: The Rise of Emotional Companions

    China AI toy sales hit CN¥ 740M (+427% YoY) in 2025, as trendy plush toys grew 1,466% and emotional companionship outpaced robots.

  2. Insights
    4 min read

    China's Online 3C Electronics Sales Topped CN¥1.1tn in 2025

    China's online 3C electronics sales passed CN¥ 1.1 trillion in 2025, up 18.5% on fewer units, as power-bank certification rules and AI toys drove growth.

  3. Insights
    3 min read

    China's Online Smart Ring Sales Grew 689.1% in Q1 2025

    China's online smart ring sales grew 689.1% year on year in Q1 2025, as branded rings at premium prices took hold and sleep became the main use described.

  4. Insights
    4 min read

    China's Online Maternal Nutrition Sales Rose 37.6% in 2025

    China's online maternal nutrition sales rose 37.6% to CN¥ 4.13 billion in 2025, while infant formula stayed the largest category at CN¥ 50.93 billion.

  5. Insights
    4 min read

    China's Maternity & Baby Market Reaches CN¥ 223.78 Billion Online: Key Growth Drivers and Competitive Landscape in 2025

    China's maternity and baby online market reached CN¥ 223.78 billion in 2025, up 12.6% YoY, as maternal nutrition grew 37.6% and online share rose to 46.1%.

  6. Insights
    4 min read

    Xiaomi's Ecosystem Strategy: Diversifying Categories in 2022

    How the Xiaomi, Redmi and Mijia lines moved into eye protection lamps, door locks, water heaters and other categories in 2022, and the upgrades behind them.

  7. Insights
    5 min read

    China's Online Pet Supplement Sales Up 20%, Fastest Segment

    China's pet supplement market hit CN¥ 3.69 billion with +20.3% YoY growth. Cardiovascular health doubled at +107.9%. Data inside.

  8. Insights
    5 min read

    How Haidilao Restructured Its Restaurant Network in 2021

    Why Haidilao closed restaurants opened during the pandemic, and how a smaller network and a move into online retail prepared the hotpot chain for 2022.

  9. Insights
    6 min read

    Functional Innovation Drives China's Pet Food Revolution

    Functional claims drove China's pet food growth in 2025: coat health claims rose 63.2%, immunity 41.3%, oral health 43.3% and TCM herbs 83.1% in cat food.

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