China's Online Smart Ring Sales Grew 689.1% in Q1 2025
By Quan Wenjun
3 min read
Executive Summary#
Online smart ring sales across three of China's largest marketplaces grew 689.1% year on year to CN¥ 14.772 million in Q1 2025, the fastest sales growth of the seven AI hardware categories in a report by Moojing Market Intelligence (魔镜洞察). The category changed quickly after July 2024, when Samsung launched its Galaxy Ring, and branded rings at premium prices have since taken the place of low-price unbranded products in consumers' attention.
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A Nascent Category That Changed in Mid-2024#
Before August 2024, monthly sales across the three leading marketplaces covered rarely exceeded CN¥ 1 million combined, while August sales reached CN¥ 6.6 million and September CN¥ 9.0 million.
Brands and Products: Premium Positioning and Product Innovation#
The category is consolidating around branded products in what had been a fragmented market of white-label rings, and the brands that consumers discussed in Q1 2025 compete mainly on design and specification:
- Premium positioning has proved viable: the main branded rings are priced above CN¥ 1,000, and Vertu applies the logic of luxury goods to the category
- Product innovation: RingConn's Gen 2 weighs 2g and is 2mm thick, Samsung's Galaxy Ring has a concave design and a battery that lasts up to seven days, and Meizu has released a second-generation StarV Ring 2
Sleep Monitoring: The Defining Use Case#
Sleep monitoring is the main use consumers describe, at 63.4% of usage mentions, a concentration similar to that of noise cancellation in AI earphones (63.8%). We believe this positions smart rings as an alternative to smartwatches and fitness bands for health-conscious consumers who want a device that is comfortable to wear while they sleep.
Sleep accounts for 63.4% of smart ring usage mentions, with exercise second at 19.3%
Social Media: From Launch Attention to Product Evaluation#
Social media posts about smart rings reached 43,822 in July 2024, the month of the Galaxy Ring launch, compared with 1,890 in June, and that wider awareness came ahead of the rise in sales over the following months.
Smart ring social media buzz reached 43,822 posts in July 2024, ahead of a rise in sales volume through Q4
Key Takeaways#
- Exterior design leads consumer priorities at 32.4%, since consumers treat smart rings as jewellery as well as technology
- Social media conversation has moved from launch attention, much of it on Weibo in 2024, toward product evaluation, with Xiaohongshu playing a larger part in Q1 2025
More from This Report#
About the Data#
This analysis draws on Moojing Market Intelligence data covering 2024 and Q1 2025, and its sales figures cover three of China's largest marketplaces. For full methodology and additional insights, see the complete AI New Hardware whitepaper.
This content adheres to Moojing's editorial standards .
