Articles by Quan Wenjun (90)
Two Categories, One Aisle: What China's Baby Care Shoppers Actually Pay For
Baby skincare is 83% of value on a leading China marketplace and grew twice as fast as baby bath. But the share of purchases above twice each category's own ...
Two Playbooks, Both Winning: The Export-Challenger Strategy in US and UK Hairdryers
$41M vs $13M in two-year US revenue: export challengers are winning hairdryer share with two playbooks — $35–$43 volume and ~$120 specification parity.
Jerseys and Footballs: China's 2026 World Cup Fan Gear
Chinese fans bought more and more football gear into the June kickoff — national-team jersey revenue reached CN¥ 16.9M (+138% vs a year ago), footballs led a...
Inside Midea's Home Advantage: Why a Domestic Leader Globalises
In its mature home market Midea is the No. 1 household-AC brand at ~28% share — and runs the same two-brand playbook it deploys abroad.
Style-First: Why China's College Students Bought the Look, Not the Label in 2025
In China's 2025 back-to-school season, students spent CN¥ 5.58B on fashion — but weighed occasion and style over brand, a Moojing partnership read.
China Pet Snacks 2026: Domestic Brands and Festival-Scene Demand Drive a CN¥ 8 Billion Category
China's pet snack market reached CN¥ 8.19 billion in MAT 2025, up +8.1% YoY — domestic brands and festival-scene emotional demand drive the growth.
The Collagen Playbook: Scenario-Driven Formulation and Global Benchmarks
Collagen anchors oral beauty at over 40% penetration while expanding into bone health (+104.7%), anemia, and functional beverages.
Sleep, Brain, Anemia: China's Supplement Growth Goes Specialist
China's supplement growth is going specialist: brain health buzz hit 148K mentions (+303.4%), and "Sleep+Mood" formulas grew +225.1% in 2025.
Why Hiking Became China’s Outdoor Revenue Backbone
Hiking and trekking represent 56.2% of scoped 2025 outdoor revenue, making them the most dependable anchor for China outdoor category strategy.
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