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Quan Wenjun

Quan Wenjun

Founder & CEO

Quan Wenjun is the Founder and CEO of Moojing Market Intelligence. With deep expertise in China's digital commerce ecosystem, he built Moojing into a leading APAC market intelligence platform serving global brands, retailers, and investors.

Articles by Quan Wenjun (75)

Food-Medicine Ingredients Surge as Probiotics Plateau
Insights

Food-Medicine Ingredients Surge as Probiotics Plateau

by Quan Wenjun

Chinese yam (+666.9%) and astragalus (+350.6%) lead explosive growth in food-medicine homology ingredients as probiotic growth slows to +3.8% YoY.

China Probiotics dietary-supplements
China's Beauty and Skincare Market Hits CN¥ 454B in 2025
Insights

China's Beauty and Skincare Market Hits CN¥ 454B in 2025

by Quan Wenjun

China's online beauty and skincare market reached CN¥ 454.2 billion in 2025 (+9.7% YoY) as anti-aging surges +26.3%, luxury brands accelerate, and domestic c...

Beauty Skincare China Market
China Smart Lock Market Surges +73% to CN¥ 13.7B
Insights

China Smart Lock Market Surges +73% to CN¥ 13.7B

by Quan Wenjun

China's smart lock market surges +73% to CN¥ 13.7B. New security standard and AI features drive adoption.

China Home Appliances smart-locks
Ready-to-Eat Tonics and Gift Boxes Drive China's TCM Product Revolution
Insights

Ready-to-Eat Tonics and Gift Boxes Drive China's TCM Product Revolution

by Quan Wenjun

Ready-to-eat tonic buzz surges +86.7% YoY and gift box sales grow +22.3% as product innovation reshapes China's food-medicine homology market.

China food-medicine-homology product-trends
China Coffee Machine Market Surges +32% in 2025
Insights

China Coffee Machine Market Surges +32% in 2025

by Quan Wenjun

China's coffee machine market surges +32% to CN¥ 6.25B in 2025. De'Longhi leads, Hauswirt soars +526%.

China Home Appliances coffee-machines
Breakout Ingredients Reshaping China's Food-Medicine Homology Market
Insights

Breakout Ingredients Reshaping China's Food-Medicine Homology Market

by Quan Wenjun

Astragalus (+75.2%), ji nei jin (+55.0%), and polygonatum (+45.6%) lead a growth wave reshaping China's CN¥ 56.78 billion TCM ingredient market.

China food-medicine-homology ingredients
OWS Earphones Surge +164.3% as China's Audio Wearable Market Fragments
Insights

OWS Earphones Surge +164.3% as China's Audio Wearable Market Fragments

by Quan Wenjun

OWS earphones surged +164.3% YoY to CN¥ 17.7 billion on Taobao-Tmall in 2024, displacing TWS earphones as the primary growth engine in China's wearable audio...

China electronics digital-electronics
China's Digital Electronics Market: Platform Divergence Defines 2024
Insights

China's Digital Electronics Market: Platform Divergence Defines 2024

by Quan Wenjun

China's digital electronics market in 2024 revealed sharp platform divergence, with Douyin posting explosive growth while Taobao-Tmall showed polarized perfo...

E Commerce China electronics
The Southeast Asia Opportunity: Why Indonesia and Vietnam Are Chinese Hygiene Brands' Next Big Markets
Insights

The Southeast Asia Opportunity: Why Indonesia and Vietnam Are Chinese Hygiene Brands' Next Big Markets

by Quan Wenjun

Market analysis of Disposable Hygiene Products in China. H2 2025 insights and trends.

disposable-hygiene-products

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