Articles by Quan Wenjun (88)
Joint and Cardiac Claims Gained in China, Gave Way in the US
Between 2022 and 2025, joint and cardiac claims gained share of China's pet supplements shelf, cardiac from 0.97% to 7.48%, but lost share in the US.
Two Categories, One Aisle: What China's Baby Care Shoppers Actually Pay For
Baby skincare took 83.0% of value against baby bath on a leading China marketplace in Jan–May 2026, growing 13.4% to 6.8%, yet both trade up equally.
Two Playbooks, Both Winning: The Export-Challenger Strategy in US and UK Hairdryers
$41M vs $13M in two-year US revenue: export challengers are winning hairdryer share with two playbooks, $35–$43 volume and ~$120 specification parity.
Jerseys and Footballs: China's 2026 World Cup Fan Gear
Chinese fans' national-team jersey spending reached CN¥16.9 million in June 2026, up 138% YoY, while footballs led fan gear at CN¥26.1 million.
Inside Midea's Home Market: Why Its Two-Brand Model Travels
In China's mass-priced household-AC market, where 52.5% of units sell below CN¥ 3,071, Midea runs the same two-brand playbook it deploys abroad.
Style-First: Why China's College Students Bought the Look, Not the Label in 2025
In China's 2025 back-to-school season, students spent CN¥ 5.58B on fashion but weighed occasion and style over brand, a Tmall Campus × Moojing read.
China Pet Snacks 2026: Domestic Brands and Festival-Scene Demand Drive a CN¥ 8 Billion Category
China's pet snack market reached CN¥ 8.19 billion in online sales in the year to November 2025, up 8.1%, driven by domestic brands and festive demand.
Sleep, Brain, Anemia: China's Supplement Growth Goes Specialist
China's supplement growth is going specialist: brain health buzz hit 148K mentions (+303.4%), and "Sleep+Mood" formulas grew 225.1% in 2025.
The Collagen Playbook: Scenario-Driven Formulation and Global Benchmarks
Collagen anchors oral beauty at over 40% penetration while expanding into bone health (+104.7%), anemia, and functional beverages.
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