Articles by Quan Wenjun (75)
Premium Shift Reshapes China's CN¥ 104B Sportswear Market
China's sportswear market hits CN¥ 104.4B with consumers trading up to premium tiers, as the CN¥ 600-800 segment grows +25.1% YoY.
Blush Breakout & Makeup Remover Upgrade: China Q1 2024
Blush surges and makeup remover upgrades in China's Q1 2024 beauty market — category analysis, cream format dominance, and brand spotlights.
Fila and New Balance Disrupt Sportswear Rankings
Fila grows +15.5% and New Balance +17.7% YoY as retro sneakers reshape China's sportswear brand rankings in MAT2023.
Premium Shower Gel Formats Drive CN¥ 100-150 Segment
China's CN¥ 100-150 shower gel segment grew ~+40% YoY as new formats and premium positioning reshape the market.
China Food & Beverage Market: Q1 2024 Trends
China's food and beverage online market in Q1 2024 — growth trends, ingredient-conscious consumers, emotional value drivers, and strategic outlook.
Niacinamide and Fruit Acids Transform Shower Gel Market
Amino acid shower gels grew +12.7% YoY to CN¥ 580 million as skincare ingredients migrate to body cleansing in China.
Hardshell Jackets Double to CN¥ 1.5B as China's Outdoor Boom Accelerates
Hardshell jackets reached CN¥ 1.5 billion (+104.8% YoY) as post-pandemic mobility drove outdoor recreation demand in China.
Liver Health Supplements Lead China's Nutritional Boom at +108.1% YoY
Milk thistle supplements hit CN¥ 458 million in Q1 2023 as Chinese consumers aged 25-40 invest heavily in liver care.
Social Media Trends in China's Lighting Market: 2023 Platform Dynamics
Xiaohongshu drives 90% of mentions, Douyin captures 68% of engagement. Social media trends reshaping China's eye protection lighting market in 2023.
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