Articles by Quan Wenjun (88)
Joint Health Emerging Ingredients Outpace +188% Average
China's joint-health market sees emerging ingredients like anserine and boswellia outpace the +188% category growth average, reshaping supplement formulation.
CN¥ 130B Market Fuels China's Infant Nutrition Surge
China's online dietary supplement market reached CN¥ 129.7 billion in 2024; infant nutrition grew 26.3% to CN¥ 14.9 billion, led by lutein's 311% surge.
Indonesia and Vietnam Lead SE Asia's Hygiene Boom
Indonesia and Vietnam drove +23.7% growth in Southeast Asia's online hygiene market to CN¥ 3.60 billion on two leading regional marketplaces in Jan-Oct 2024.
China Smart Devices: Five Segments Diverge in 2024
Five smart device segments diverged on two leading Chinese marketplaces in 2024, from portable smart screens at +210.5% to robot vacuums at CN¥ 13.52 billion.
China Robot Vacuums Hit CN¥ 13.5B on Premium Shift
China's robot vacuum market reached CN¥ 13.52 billion in the year to June 2024, with mid-to-high-end sales up 16.8% YoY.
China's Plant Ingredient Skincare Boom: H1 2024 Market Analysis
Plant-ingredient skincare units in China rose 26.3% to 210 million in the year to May 2024, while the wider CN¥ 358.09B skincare market grew just 1.0%.
Zhiben Channel Strategy: Flagship Store and Content Commerce
Zhiben's channel strategy in depth: the flagship store at its core, content-led commerce for customer acquisition, category lifecycle and product positioning.
China Probiotics E-Commerce Q1 2024: Condition-Led Growth
Probiotics sales on two leading Chinese marketplaces reached CN¥ 1.92B in Q1 2024, as adjuvant therapy, oral health and mood segments each grew over 50%.
Bone Health and Collagen Drive China's Supplement Boom
Bone health supplements grew 34.5% to CN¥9.09 billion on two leading Chinese marketplaces in 2023, as collagen rose 27.5% on demand for evidence-based products.
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