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Quan Wenjun

Quan Wenjun

Founder & CEO

Quan Wenjun is the Founder and CEO of Moojing Market Intelligence. With deep expertise in China's digital commerce ecosystem, he built Moojing into a leading APAC market intelligence platform serving global brands, retailers, and investors.

Articles by Quan Wenjun (79)

Open-Ear Headphones & Learning Tablets: China's New 3C Darlings
Insights

Open-Ear Headphones & Learning Tablets: China's New 3C Darlings

by Quan Wenjun

Open-ear headphones and learning tablets drive China's 3C growth in Q1 2024 — Huawei FreeClip, Xueersi case studies, and consumer demographics.

3C Electronics open-ear-headphones learning-tablets
Brand Competition in U.S. Amazon Supplements: 2023 Insights
Insights

Brand Competition in U.S. Amazon Supplements: 2023 Insights

by Quan Wenjun

How top brands compete on Amazon's dietary supplements market in 2023 — pricing, category dominance, and challenger strategies.

Amazon dietary-supplements brand-competition
U.S. Amazon Dietary Supplements: 2023 Market Intelligence
Insights

U.S. Amazon Dietary Supplements: 2023 Market Intelligence

by Quan Wenjun

U.S. Amazon dietary supplements market 2023 — top categories, brand rankings, and growth trends from Moojing Market Intelligence.

Amazon dietary-supplements Us Market
Kitchen ACs and Portable Appliances: China's Two Rising Home Appliance Niches
Insights

Kitchen ACs and Portable Appliances: China's Two Rising Home Appliance Niches

by Quan Wenjun

Kitchen air conditioners hit CN¥ 1.1 billion at +358.8% YoY; portable hair dryers surged +45.5% in Q1 2024 as China's home appliances market creates new sub-...

China Home Appliances kitchen-air-conditioner
Premium Shift Reshapes China's CN¥ 104B Sportswear Market
Insights

Premium Shift Reshapes China's CN¥ 104B Sportswear Market

by Quan Wenjun

China's sportswear market hits CN¥ 104.4B with consumers trading up to premium tiers, as the CN¥ 600-800 segment grows +25.1% YoY.

Footwear China sportswear
Blush Breakout & Makeup Remover Upgrade: China Q1 2024
Insights

Blush Breakout & Makeup Remover Upgrade: China Q1 2024

by Quan Wenjun

Blush surges and makeup remover upgrades in China's Q1 2024 beauty market — category analysis, cream format dominance, and brand spotlights.

Beauty blush makeup-remover
Fila and New Balance Disrupt Sportswear Rankings
Insights

Fila and New Balance Disrupt Sportswear Rankings

by Quan Wenjun

Fila grows +15.5% and New Balance +17.7% YoY as retro sneakers reshape China's sportswear brand rankings in MAT2023.

brands China sportswear
Premium Shower Gel Formats Drive CN¥ 100-150 Segment
Insights

Premium Shower Gel Formats Drive CN¥ 100-150 Segment

by Quan Wenjun

China's CN¥ 100-150 shower gel segment grew ~+40% YoY as new formats and premium positioning reshape the market.

China Personal Care shower-gel
China Food & Beverage Market: Q1 2024 Trends
Insights

China Food & Beverage Market: Q1 2024 Trends

by Quan Wenjun

China's food and beverage online market in Q1 2024 — growth trends, ingredient-conscious consumers, emotional value drivers, and strategic outlook.

China Market food beverage

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