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Quan Wenjun

Quan Wenjun

Founder & CEO

Quan Wenjun is the Founder and CEO of Moojing Market Intelligence. With deep expertise in China's digital commerce ecosystem, he built Moojing into a leading APAC market intelligence platform serving global brands, retailers, and investors.

Articles by Quan Wenjun (90)

CN¥ 130B Market Fuels China's Infant Nutrition Surge
Insights

CN¥ 130B Market Fuels China's Infant Nutrition Surge

by Quan Wenjun

China's online dietary supplement market hits CN¥ 129.7 billion in 2024 as infant nutrition surges +26.3% YoY to CN¥ 14.9 billion, led by lutein's +311% brea...

China Dietary Supplements infant-nutrition
Indonesia and Vietnam Lead SE Asia's Hygiene Boom
Insights

Indonesia and Vietnam Lead SE Asia's Hygiene Boom

by Quan Wenjun

Indonesia and Vietnam drive SE Asia's +23.7% hygiene market growth to CN¥ 3.6B, led by Shopee's +43.8% surge and rising brand competition.

hygiene-products Southeast Asia baby-diapers
China Smart Devices: Five Segments Diverge in 2024
Insights

China Smart Devices: Five Segments Diverge in 2024

by Quan Wenjun

China's smart device market splits into five divergent segments, from portable smart screens surging +210.5% to VR glasses declining -45.4%.

China Consumer Electronics Smart Devices
China Robot Vacuums Hit CN¥ 13.5B on Premium Shift
Insights

China Robot Vacuums Hit CN¥ 13.5B on Premium Shift

by Quan Wenjun

China's robot vacuum market reached CN¥ 13.52 billion with mid-to-high-end growing +16.8% YoY while budget declined -4.2%.

China Smart Devices robot-vacuum
China's Plant Ingredient Skincare Boom: H1 2024 Market Analysis
Insights

China's Plant Ingredient Skincare Boom: H1 2024 Market Analysis

by Quan Wenjun

China's plant ingredient skincare sub-segment surged +26.3% in unit volume in H1 2024, outpacing the broader market 13-to-1 as social media posts nearly doub...

Skincare chinese-plant-ingredients
How Zhiben's Douyin Channel Surges +121.9% While Tmall Holds 88.3% Share
Insights

How Zhiben's Douyin Channel Surges +121.9% While Tmall Holds 88.3% Share

by Quan Wenjun

Zhiben's Tmall flagship captures 88.3% of online sales while Douyin surges +121.9% YoY. Deep-dive into channel strategy, category lifecycle, and product posi...

E Commerce Skincare China
China's Snack Food Market Rebounds to CN¥ 136.5B: Q2 2024 Insights
Insights

China's Snack Food Market Rebounds to CN¥ 136.5B: Q2 2024 Insights

by Quan Wenjun

China's online snack food market reached CN¥ 136.5B in MAT2024, rebounding +8.6% YoY with unit volume surging +26.8% as nuts, candy, and bakery drove growth.

China Market snack-food
China's Probiotics E-Commerce Market in Q1 2024: A CN¥ 1.92B Market Navigating Contraction
Insights

China's Probiotics E-Commerce Market in Q1 2024: A CN¥ 1.92B Market Navigating Contraction

by Quan Wenjun

China's Taobao-Tmall probiotics market declined -13.8% YoY to CN¥ 1.92B in Q1 2024, but emerging functional segments like adjuvant therapy (+101.9%) and oral...

China Market Probiotics probiotics-e-commerce
Bone Health and Oral Beauty Drive China's Supplement Boom
Insights

Bone Health and Oral Beauty Drive China's Supplement Boom

by Quan Wenjun

Bone health surges +34.5% YoY to CN¥ 9.09B while collagen grows +27.5% amid oral beauty decline. Key segments, ingredients, and brands reshaping China's supp...

Health Supplements bone-health Collagen

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