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Quan Wenjun

Quan Wenjun

Founder & CEO

Quan Wenjun is the Founder and CEO of Moojing Market Intelligence. With deep expertise in China's digital commerce ecosystem, he built Moojing into a leading APAC market intelligence platform serving global brands, retailers, and investors.

Articles by Quan Wenjun (75)

Premium Shift Reshapes China's CN¥ 104B Sportswear Market
Insights

Premium Shift Reshapes China's CN¥ 104B Sportswear Market

by Quan Wenjun

China's sportswear market hits CN¥ 104.4B with consumers trading up to premium tiers, as the CN¥ 600-800 segment grows +25.1% YoY.

Footwear China sportswear
Blush Breakout & Makeup Remover Upgrade: China Q1 2024
Insights

Blush Breakout & Makeup Remover Upgrade: China Q1 2024

by Quan Wenjun

Blush surges and makeup remover upgrades in China's Q1 2024 beauty market — category analysis, cream format dominance, and brand spotlights.

Beauty blush makeup-remover
Fila and New Balance Disrupt Sportswear Rankings
Insights

Fila and New Balance Disrupt Sportswear Rankings

by Quan Wenjun

Fila grows +15.5% and New Balance +17.7% YoY as retro sneakers reshape China's sportswear brand rankings in MAT2023.

brands China sportswear
Premium Shower Gel Formats Drive CN¥ 100-150 Segment
Insights

Premium Shower Gel Formats Drive CN¥ 100-150 Segment

by Quan Wenjun

China's CN¥ 100-150 shower gel segment grew ~+40% YoY as new formats and premium positioning reshape the market.

China Personal Care shower-gel
China Food & Beverage Market: Q1 2024 Trends
Insights

China Food & Beverage Market: Q1 2024 Trends

by Quan Wenjun

China's food and beverage online market in Q1 2024 — growth trends, ingredient-conscious consumers, emotional value drivers, and strategic outlook.

China Market food beverage
Niacinamide and Fruit Acids Transform Shower Gel Market
Insights

Niacinamide and Fruit Acids Transform Shower Gel Market

by Quan Wenjun

Amino acid shower gels grew +12.7% YoY to CN¥ 580 million as skincare ingredients migrate to body cleansing in China.

China Personal Care shower-gel
Hardshell Jackets Double to CN¥ 1.5B as China's Outdoor Boom Accelerates
Insights

Hardshell Jackets Double to CN¥ 1.5B as China's Outdoor Boom Accelerates

by Quan Wenjun

Hardshell jackets reached CN¥ 1.5 billion (+104.8% YoY) as post-pandemic mobility drove outdoor recreation demand in China.

China outdoor sports
Liver Health Supplements Lead China's Nutritional Boom at +108.1% YoY
Insights

Liver Health Supplements Lead China's Nutritional Boom at +108.1% YoY

by Quan Wenjun

Milk thistle supplements hit CN¥ 458 million in Q1 2023 as Chinese consumers aged 25-40 invest heavily in liver care.

China dietary-supplements Health & Wellness
Social Media Trends in China's Lighting Market: 2023 Platform Dynamics
Insights

Social Media Trends in China's Lighting Market: 2023 Platform Dynamics

by Quan Wenjun

Xiaohongshu drives 90% of mentions, Douyin captures 68% of engagement. Social media trends reshaping China's eye protection lighting market in 2023.

Social Media China lighting

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