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Quan Wenjun

Quan Wenjun

Founder & CEO

Quan Wenjun is the Founder and CEO of Moojing Market Intelligence. With deep expertise in China's digital commerce ecosystem, he built Moojing into a leading APAC market intelligence platform serving global brands, retailers, and investors.

Articles by Quan Wenjun (90)

Three-Sided Toothbrush and Anti-Sugar Mouthwash Break Out
Insights

Three-Sided Toothbrush and Anti-Sugar Mouthwash Break Out

by Quan Wenjun

Three-sided toothbrushes grew 31x YoY to CN¥ 390 million and anti-sugar mouthwash nearly doubled to CN¥ 92.4 million in 2024.

China oral-care toothbrush
Sweep-Vibration and Hydroxyapatite Lead Oral Care Innovation
Insights

Sweep-Vibration and Hydroxyapatite Lead Oral Care Innovation

by Quan Wenjun

Sweep-vibration electric toothbrushes grew over 10x and hydroxyapatite toothpaste surged +155.6% YoY in China's 2024 oral care market.

China oral-care innovation
Spice of Life: Indonesia's Turmeric Craze & Philippines' Gummy Boom
Insights

Spice of Life: Indonesia's Turmeric Craze & Philippines' Gummy Boom

by Quan Wenjun

Southeast Asian countries have experienced sustained high GDP growth, signaling enormous opportunities in the region's health product market. To...

Consumer Trends Health Supplements Wellness
Unlocking Southeast Asia's Health Supplement Boom: Trends and Insights
Insights

Unlocking Southeast Asia's Health Supplement Boom: Trends and Insights

by Quan Wenjun

According to publicly available data, the revenue of the Southeast Asian vitamin and mineral market is projected to reach USD 2.27 billion in 2024,...

Consumer Trends Health Supplements Wellness
Anti-Hair Loss Essence Grows Against The Trend: What New Opportunities Exist In The Multibillion Hair Loss Market?-01
Insights

Anti-Hair Loss Essence Grows Against The Trend: What New Opportunities Exist In The Multibillion Hair Loss Market?-01

by Quan Wenjun

1.In 2019, the number of people experiencing hair loss in China exceeded 250 million, with an average of 1 in every 6 individuals affected. The group...

Consumer Trends Health Market Beauty
Scent vs. Efficacy: How Fragrance Became the #1 Driver in China's Hair and Body Care Market
Insights

Scent vs. Efficacy: How Fragrance Became the #1 Driver in China's Hair and Body Care Market

by Quan Wenjun

How fragrance is reshaping China's personal-care market in H1 2025: scent-led product trends, fast-growing sub-categories and demand signals from Moojing data.

Personal Care
How Douyin's 38.9% Body Care Dominance Is Forcing a China Channel Rethink
Insights

How Douyin's 38.9% Body Care Dominance Is Forcing a China Channel Rethink

by Quan Wenjun

Channel shift in China's personal-care market, H1 2025: how Douyin, Tmall and Taobao demand is moving, plus sub-category growth and brand signals from Moojing.

Personal Care
Robot Vacuums to Coffee Machines: China's Fastest-Growing Small Appliance Categories in H1 2025
Insights

Robot Vacuums to Coffee Machines: China's Fastest-Growing Small Appliance Categories in H1 2025

by Quan Wenjun

Robot vacuums and coffee machines lead China's small-appliance growth in H1 2025: category sizing, brand movements and demand signals from Moojing data.

small-home-appliances
China's Electric Razor Market H1 2025: Volume Surges +18.7% as Prices Fall
Insights

China's Electric Razor Market H1 2025: Volume Surges +18.7% as Prices Fall

by Quan Wenjun

Overview of China's razors and personal-grooming market in H1 2025: category sizing, brand and demand signals from Moojing data.

razors-&-personal-grooming

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