Articles by Quan Wenjun (88)
Social Media Buzz Surpasses 5 Million in China, Can the Explosive Trend in Harbin Be Replicated?
Chinese social media mentions of Harbin rose 55.58% to 5.832 million from September to December 2023, as younger tourists drove an ice-and-snow travel boom.
Three-Sided Toothbrush and Anti-Sugar Mouthwash Break Out
Three-sided toothbrushes grew 31x YoY to CN¥ 390 million and anti-sugar mouthwash nearly tripled to CN¥ 92.4 million in 2024.
Sweep-Vibration and Hydroxyapatite Lead Oral Care Innovation
In the China oral care market, sweep-vibration toothbrushes grew fastest of any concept in 2024 and hydroxyapatite toothpaste surged 155.6% YoY.
Spice of Life: Indonesia's Turmeric Craze & Philippines' Gummy Boom
Herbal supplements in Indonesia sold USD 17.44 million in 2023, up 268%, on turmeric and ginger, as gummies boom in the Philippines.
Unlocking Southeast Asia's Health Supplement Boom: Trends and Insights
Health supplement sales on leading Southeast Asian marketplaces reached USD 1.764 billion in 2023, up over 25% on 2022, as consumers grow more health-aware.
China Anti-Hair Loss Market: Essences Grow Against the Trend
China's online anti-hair-loss sales fell 33.7% to CN¥4.14 billion, yet hair-loss essences and scalp care grew. Where the opportunities are.
Scent Leads China's Body Care and Rivals Efficacy in Hair
Scent drives 50.2% of China's body care buzz. Online sales of fragrance-retaining body care rose 61.8% in MAT2025, and fragrance-retaining hair care 38.5%.
China Personal Care H1 2025: The Shift to Content Commerce
How demand in China's personal-care market moved between channels in H1 2025, with the fastest-growing sub-categories and the brand signals behind them.
Robot Vacuums to Coffee Machines: China's Fastest-Growing Small Appliance Categories in H1 2025
Robot vacuums and coffee machines lead China's small-appliance growth in H1 2025: category sizing, brand movements and demand signals from Moojing data.
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