Skip to main content
Quan Wenjun

Quan Wenjun

Founder & CEO

Quan Wenjun is the Founder and CEO of Moojing Market Intelligence. With deep expertise in China's digital commerce ecosystem, he built Moojing into a leading APAC market intelligence platform serving global brands, retailers, and investors.

Articles by Quan Wenjun (75)

China's Rice Sauce Market Rides Health and Flavor Trends
Insights

China's Rice Sauce Market Rides Health and Flavor Trends

by Quan Wenjun

China's rice sauce market sees health trend penetration: low-fat +177.0%, oil-free +91.9%. Douyin grows +36.4%.

China seasonings rice-sauce
China's Pet Economy Hits CN¥ 593B as Cats Overtake Dogs
Insights

China's Pet Economy Hits CN¥ 593B as Cats Overtake Dogs

by Quan Wenjun

China's pet economy reached CN¥ 592.8 billion in 2023. Cats now lead ownership at 60.7%, reshaping brand strategy and online competition.

China pet-products
Joint Health Emerging Ingredients Outpace +188% Average
Insights

Joint Health Emerging Ingredients Outpace +188% Average

by Quan Wenjun

China's joint health market sees emerging ingredients like anserine and boswellia outpace the +188% growth average.

China dietary-supplements joint-health
CN¥ 130B Market Fuels China's Infant Nutrition Surge
Insights

CN¥ 130B Market Fuels China's Infant Nutrition Surge

by Quan Wenjun

China's online dietary supplement market hits CN¥ 129.7 billion in 2024 as infant nutrition surges +26.3% YoY to CN¥ 14.9 billion, led by lutein's +311% brea...

China dietary-supplements infant-nutrition
Indonesia and Vietnam Lead SE Asia's Hygiene Boom
Insights

Indonesia and Vietnam Lead SE Asia's Hygiene Boom

by Quan Wenjun

Indonesia and Vietnam drive SE Asia's +23.7% hygiene market growth to CN¥ 3.6B, led by Shopee's +43.8% surge and rising brand competition.

hygiene-products southeast-asia baby-diapers
China Smart Devices: Five Segments Diverge in 2024
Insights

China Smart Devices: Five Segments Diverge in 2024

by Quan Wenjun

China's smart device market splits into five divergent segments, from portable smart screens surging +210.5% to VR glasses declining -45.4%.

China Consumer Electronics Smart Devices
China Robot Vacuums Hit CN¥ 13.5B on Premium Shift
Insights

China Robot Vacuums Hit CN¥ 13.5B on Premium Shift

by Quan Wenjun

China's robot vacuum market reached CN¥ 13.52 billion with mid-to-high-end growing +16.8% YoY while budget declined -4.2%.

China Smart Devices robot-vacuum
China's Plant Ingredient Skincare Boom: H1 2024 Market Analysis
Insights

China's Plant Ingredient Skincare Boom: H1 2024 Market Analysis

by Quan Wenjun

China's plant ingredient skincare sub-segment surged +26.3% in unit volume in H1 2024, outpacing the broader market 13-to-1 as social media posts nearly doub...

Skincare chinese-plant-ingredients
How Zhiben's Douyin Channel Surges +121.9% While Tmall Holds 88.3% Share
Insights

How Zhiben's Douyin Channel Surges +121.9% While Tmall Holds 88.3% Share

by Quan Wenjun

Zhiben's Tmall flagship captures 88.3% of online sales while Douyin surges +121.9% YoY. Deep-dive into channel strategy, category lifecycle, and product posi...

E Commerce Skincare China

Need Deeper APAC Market Intelligence?

Our research team can provide custom data and analysis tailored to your business needs.