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Quan Wenjun

Quan Wenjun

Founder & CEO

Quan Wenjun is the Founder and CEO of Moojing Market Intelligence. With deep expertise in China's digital commerce ecosystem, he built Moojing into a leading APAC market intelligence platform serving global brands, retailers, and investors.

Articles by Quan Wenjun (79)

Three Brand Archetypes Driving China Fashion Growth in 2025
Insights

Three Brand Archetypes Driving China Fashion Growth in 2025

by Quan Wenjun

Outdoor specialists, health underwear brands, and design innovators lead China fashion growth with Cosmo Lady at +180.4% and Basic House at +123.1%.

Fashion China
Skinification Drives Body Care Ingredient Revolution in China
Insights

Skinification Drives Body Care Ingredient Revolution in China

by Quan Wenjun

Facial-grade ingredients transform China's body care market: collagen surges +423.6%, niacinamide hits CN¥ 308M as skinification reshapes demand.

China Personal Care body-care
China's Sleep & Hair Growth Device Markets: Two High-Growth Niches
Insights

China's Sleep & Hair Growth Device Markets: Two High-Growth Niches

by Quan Wenjun

China's sleep device market reached CN¥ 390M (+5.4% YoY) and hair growth devices CN¥ 440M (+86.9% YoY) in 2023 — two high-growth niches within a CN¥ 139 bill...

China health-devices sleep-devices
Brand Competition in China's Sleep & Hair Growth Device Markets
Insights

Brand Competition in China's Sleep & Hair Growth Device Markets

by Quan Wenjun

Sleep devices split between sub-CN¥ 400 mass and CN¥ 1,000+ premium tiers; hair growth devices dominated by CN¥ 3,500-7,000 laser helmets. Brand competition ...

China health-devices sleep-devices
China's Rice Sauce Market Rides Health and Flavor Trends
Insights

China's Rice Sauce Market Rides Health and Flavor Trends

by Quan Wenjun

China's rice sauce market sees health trend penetration: low-fat +177.0%, oil-free +91.9%. Douyin grows +36.4%.

China seasonings rice-sauce
China's Pet Economy Hits CN¥ 593B as Cats Overtake Dogs
Insights

China's Pet Economy Hits CN¥ 593B as Cats Overtake Dogs

by Quan Wenjun

China's pet economy reached CN¥ 592.8 billion in 2023. Cats now lead ownership at 60.7%, reshaping brand strategy and online competition.

China pet-products
Joint Health Emerging Ingredients Outpace +188% Average
Insights

Joint Health Emerging Ingredients Outpace +188% Average

by Quan Wenjun

China's joint health market sees emerging ingredients like anserine and boswellia outpace the +188% growth average.

China dietary-supplements joint-health
CN¥ 130B Market Fuels China's Infant Nutrition Surge
Insights

CN¥ 130B Market Fuels China's Infant Nutrition Surge

by Quan Wenjun

China's online dietary supplement market hits CN¥ 129.7 billion in 2024 as infant nutrition surges +26.3% YoY to CN¥ 14.9 billion, led by lutein's +311% brea...

China dietary-supplements infant-nutrition
Indonesia and Vietnam Lead SE Asia's Hygiene Boom
Insights

Indonesia and Vietnam Lead SE Asia's Hygiene Boom

by Quan Wenjun

Indonesia and Vietnam drive SE Asia's +23.7% hygiene market growth to CN¥ 3.6B, led by Shopee's +43.8% surge and rising brand competition.

hygiene-products Southeast Asia baby-diapers

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