Articles by Quan Wenjun (84)
The Collagen Playbook: Scenario-Driven Formulation and Global Benchmarks
Collagen anchors oral beauty at over 40% penetration while expanding into bone health (+104.7%), anemia, and functional beverages.
Sleep, Brain, Anemia: China's Supplement Growth Goes Specialist
China's supplement growth is going specialist: brain health buzz hit 148K mentions (+303.4%), and "Sleep+Mood" formulas grew +225.1% in 2025.
Why Hiking Became China’s Outdoor Revenue Backbone
Hiking and trekking represent 56.2% of scoped 2025 outdoor revenue, making them the most dependable anchor for China outdoor category strategy.
Sleep Is The Clearest Opening In China's Snackable Wellness Market
Sleep combines scale and momentum in China's healthy snacks market, making it a sharp 2026 opportunity.
Southeast Asia 3C 2026: Chinese Brands Complete the Indonesia Migration
Chinese brands now hold 70.3% of Indonesia's leading 3C brand cohort. Indonesia 3C grew +28.8% YoY to CN¥ 21B — the fastest growth in the region.
China vs the US: A Decade of Per-Pet Spend Runway
China spends USD 95 per pet annually versus USD 961 in the US — a ten-fold runway that defines the next decade of category premiumisation.
Pet Humanization in China: From Conversation to Commerce
China pet humanization sub-verticals span 410K-post dining buzz to USD 38.2M apparel GMV. Where conversation crossed into commerce, and where not.
Southeast Asia Beauty E-commerce: A $4.3 Billion Market on Shopee
SEA beauty e-commerce hits $4.3B on Shopee. Three countries, three different markets. Hair care is the only universal winner.
China's CN¥ 90 Billion Perfume Market: Tmall vs Douyin
China's online perfume market hits CN¥ 90B. Tmall and Douyin split $600M but serve radically different consumers.
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