Articles by Quan Wenjun (91)
Joint and Cardiac Claims Gained in China, Gave Way in the US
Joint and cardiac claims took 3.85 and 6.52 points of China's pet supplements shelf between 2022 and 2025. On the United States shelf the same two claims mov...
Two Categories, One Aisle: What China's Baby Care Shoppers Actually Pay For
Baby skincare is 83% of value on a leading China marketplace and grew twice as fast as baby bath. But the share of purchases above twice each category's own ...
Two Playbooks, Both Winning: The Export-Challenger Strategy in US and UK Hairdryers
$41M vs $13M in two-year US revenue: export challengers are winning hairdryer share with two playbooks — $35–$43 volume and ~$120 specification parity.
Jerseys and Footballs: China's 2026 World Cup Fan Gear
Chinese fans bought more and more football gear into the June kickoff — national-team jersey revenue reached CN¥ 16.9M (+138% vs a year ago), footballs led a...
Inside Midea's Home Advantage: Why a Domestic Leader Globalises
In its mature home market Midea is the No. 1 household-AC brand at ~28% share — and runs the same two-brand playbook it deploys abroad.
Style-First: Why China's College Students Bought the Look, Not the Label in 2025
In China's 2025 back-to-school season, students spent CN¥ 5.58B on fashion — but weighed occasion and style over brand, a Moojing partnership read.
China Pet Snacks 2026: Domestic Brands and Festival-Scene Demand Drive a CN¥ 8 Billion Category
China's pet snack market reached CN¥ 8.19 billion in MAT 2025, up +8.1% YoY — domestic brands and festival-scene emotional demand drive the growth.
The Collagen Playbook: Scenario-Driven Formulation and Global Benchmarks
Collagen anchors oral beauty at over 40% penetration while expanding into bone health (+104.7%), anemia, and functional beverages.
Sleep, Brain, Anemia: China's Supplement Growth Goes Specialist
China's supplement growth is going specialist: brain health buzz hit 148K mentions (+303.4%), and "Sleep+Mood" formulas grew +225.1% in 2025.
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