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Quan Wenjun

Quan Wenjun

Founder & CEO

Quan Wenjun is the Founder and CEO of Moojing Market Intelligence. With deep expertise in China's digital commerce ecosystem, he built Moojing into a leading APAC market intelligence platform serving global brands, retailers, and investors.

Articles by Quan Wenjun (79)

Pet Humanization in China: From Conversation to Commerce
Insights

Pet Humanization in China: From Conversation to Commerce

by Quan Wenjun

China pet humanization sub-verticals span 410K-post dining buzz to USD 38.2M apparel GMV. Where conversation crossed into commerce, and where not.

Pet Economy Pet Luxury Humanization
China vs the US: A Decade of Per-Pet Spend Runway
Insights

China vs the US: A Decade of Per-Pet Spend Runway

by Quan Wenjun

China spends USD 95 per pet annually versus USD 961 in the US — a ten-fold runway that defines the next decade of category premiumisation.

China Market Us Market Pet Economy
Southeast Asia Beauty E-commerce: A $4.3 Billion Market on Shopee
Insights

Southeast Asia Beauty E-commerce: A $4.3 Billion Market on Shopee

by Quan Wenjun

SEA beauty e-commerce hits $4.3B on Shopee. Three countries, three different markets. Hair care is the only universal winner.

E Commerce Beauty Southeast Asia
China's CN¥ 90 Billion Perfume Market: Tmall vs Douyin
Insights

China's CN¥ 90 Billion Perfume Market: Tmall vs Douyin

by Quan Wenjun

China's online perfume market hits CN¥ 90B. Tmall and Douyin split $600M but serve radically different consumers.

E Commerce Perfume China
Food-Medicine Ingredients Surge as Probiotics Plateau
Insights

Food-Medicine Ingredients Surge as Probiotics Plateau

by Quan Wenjun

Chinese yam (+666.9%) and astragalus (+350.6%) lead explosive growth in food-medicine homology ingredients as probiotic growth slows to +3.8% YoY.

China Probiotics dietary-supplements
China's Beauty and Skincare Market Hits CN¥ 454B in 2025
Insights

China's Beauty and Skincare Market Hits CN¥ 454B in 2025

by Quan Wenjun

China's online beauty and skincare market reached CN¥ 454.2 billion in 2025 (+9.7% YoY) as anti-aging surges +26.3%, luxury brands accelerate, and domestic c...

Beauty Skincare China Market
China Smart Lock Market Surges +73% to CN¥ 13.7B
Insights

China Smart Lock Market Surges +73% to CN¥ 13.7B

by Quan Wenjun

China's smart lock market surges +73% to CN¥ 13.7B. New security standard and AI features drive adoption.

China Home Appliances smart-locks
Ready-to-Eat Tonics and Gift Boxes Drive China's TCM Product Revolution
Insights

Ready-to-Eat Tonics and Gift Boxes Drive China's TCM Product Revolution

by Quan Wenjun

Ready-to-eat tonic buzz surges +86.7% YoY and gift box sales grow +22.3% as product innovation reshapes China's food-medicine homology market.

China food-medicine-homology product-trends
China Coffee Machine Market Surges +32% in 2025
Insights

China Coffee Machine Market Surges +32% in 2025

by Quan Wenjun

China's coffee machine market surges +32% to CN¥ 6.25B in 2025. De'Longhi leads, Hauswirt soars +526%.

China Home Appliances coffee-machines

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