Articles by Quan Wenjun (88)
China Milk Powder: Buyers Want Taste, Brands Sell Nutrition
In reviews from 2021 to 2023, taste drove 34-59% of milk powder purchase decisions in China, yet brands gave it under 5% of their messaging.
China's Eye Protection Lighting Surges to CN¥ 7.62B in 2023
China's eye protection lamp market hit CN¥ 7.62B in 2023, up 85.2% YoY. Full-spectrum tech and fragmented competition reshape the lighting landscape.
China Adult Milk Powder: Online Sales Hit CN¥ 9.18bn in 2023
Online adult milk powder sales across three leading Chinese marketplaces reached CN¥ 9.18bn in 2023, up 16.1%, as elderly formulas and premium tiers grew.
China Men's Hair Color: Content Commerce and Packaging Gaps
Men's hair color sales in China grew 689% on a leading content-led marketplace: consumer profiles, what buyers want, and the packaging pain points they report.
China Sports T-Shirts Q3 2023: Yoga and Running Gain Ground
Yoga sports T-shirts grew 16.2% and running 8.1% on a leading Chinese marketplace in the year to August 2023, as shoppers traded up to performance wear.
Tonic Packaging Innovation: Powder Formats Surge 29.4%
In the year to July 2023, powder tonics grew 29.4% and liquid formats 28.5% in China as brands reinvented traditional ingredients for young urban buyers.
Car Seat Buyers: Female, Tier 1, and Focused on Ease of Use
China child car-seat social engagement grew 35.2% YoY in H1 2023, led by women aged 26-35 in Tier 1 cities who weigh ease of use and installation.
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