Articles by Quan Wenjun (90)
Digestive Health Hits US$ 740M on Amazon in 2023
Digestive health supplements reached US$ 740 million on Amazon in 2023, emerging as the top growth niche in a US$ 9.6 billion market.
Why China's Milk Powder Brands Are Losing the Taste Test
Flavor/taste drives 34-59% of milk powder purchase decisions, yet brands allocate less than 5% of messaging to it. This industry-wide gap creates an actionab...
China's Eye Protection Lighting Surges to CN¥ 7.62B in 2023
China's eye protection lamp market hit CN¥ 7.62B in 2023, up +85.2% YoY. Full-spectrum tech and fragmented competition reshape the lighting landscape.
China's Adult Milk Powder Market: CN¥ 9.18bn Online Sales in 2023
China's adult milk powder market hit CN¥ 9.18bn in online sales in 2023, up +16.1% YoY. This analysis covers market size, brand competition, price tiers, and...
China Bone Health Supplements: +57.4% Growth Driven by CN¥ 3.9B Children's Height-Growth Segment
China's bone health supplement market hit CN¥ 8.37B (+57.4% YoY) in 2023. Children's height-growth products surged +117.5% YoY while hydrolyzed egg yolk grew...
Men's Hair Color in China Surges +689% on Douyin — But Single-Use Packs Remain a Market-Wide Pain Point
Bigen holds 28.6% share on Tmall/JD.com while Douyin's men's hair color market rockets +689% YoY. Brand comparison, consumer profiles, and packaging pain poi...
China Sports T-Shirt Market Contracts -2.3% as Yoga and Running Surge Q3 2023
China's online sports T-shirt market reached CN¥ 1.99 billion in Q3 2023, down -2.3% YoY, while yoga (+16.2%) and running (+8.1%) sub-categories outperform.
Tonic Packaging Innovation: Powder Formats Surge +29.4%
China's tonic market reinvents traditional ingredients through powder (+29.4% YoY) and liquid (+28.5% YoY) formats targeting young urban consumers.
Car Seat Buyers: Female, Tier 1, and Safety-Focused
China child car-seat social engagement surged +35.2% YoY in H1 2023, led by female Tier-1-city consumers aged 26-35 who prioritise safety and premium brands.
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