Articles by Quan Wenjun (88)
China's Online Smart Ring Sales Grew 689.1% in Q1 2025
China's online smart ring sales grew 689.1% year on year in Q1 2025, as branded rings at premium prices took hold and sleep became the main use described.
China's Online Maternal Nutrition Sales Rose 37.6% in 2025
China's online maternal nutrition sales rose 37.6% to CN¥ 4.13 billion in 2025, while infant formula stayed the largest category at CN¥ 50.93 billion.
Functional Innovation Drives China's Pet Food Revolution
Functional claims drove China's pet food growth in 2025: coat health claims rose 63.2%, immunity 41.3%, oral health 43.3% and TCM herbs 83.1% in cat food.
Why Haidilao Is Building an Online Retail Business
Why Haidilao, built around dine-in hotpot, moved into condiments, other restaurant brands and online retail, and its aim to become a food technology company.
Platform Fragmentation Reshapes China's Double 11 Strategy
Douyin's competing Double 11 campaign and a shorter timeline fragmented China's 2022 Singles Day, forcing brands to rethink allocation.
Five Consumer Scenarios Driving China E-commerce in 2022
Five consumer scenarios drove niche growth of more than 1,000% YoY on two leading Chinese marketplaces in 2022, while the wider market there was almost flat.
Why Are Chinese Consumers Spending Billions of CNY on "Ugly" Fashion?
Crocs, Birkenstocks and snow boots, the "ugly shoe" trio, have taken Chinese social media by storm. Snow boots alone drew 1.04 million posts in a year.
Selected in Taobao's annual top ten products, why is Coenzyme Q10 trending?
Coenzyme Q10 made Taobao's 2023 top ten products as young Chinese consumers, working late and long, spend more on heart and energy supplements.
Customer Acquisition Costs Doubled at Two Leading Chinese Marketplaces
Customer acquisition costs at two leading Chinese marketplaces more than doubled in a year, pushing brands from traffic buying to product and brand power.
Need Deeper APAC Market Intelligence?
Our research team can provide custom data and analysis tailored to your business needs.