Articles by Quan Wenjun (91)
Samsung's Entry Drives +689.1% Smart Ring Growth in China
Samsung's Galaxy Ring launch transformed China's smart ring market, driving +689.1% YoY growth with sleep monitoring as the dominant use case.
Prenatal Nutrition Surges +37.6%: Category Trends Reshaping China's Maternity & Baby Market in 2025
Deep dive into China's maternity and baby category trends: prenatal nutrition grows +37.6%, active folic acid surges +69.6%, and CoQ10 explodes onto the market.
Functional Innovation Drives China's Pet Food Revolution
Functional claims and ingredient innovation are reshaping China's pet food market in 2025, with coat health, immunity, and herbal ingredients driving double-...
Why 96% Dine-In Revenue Drives Haidilao's Online Pivot
Haidilao's 96% revenue concentration in dine-in operations drives its online diversification into condiments, multi-brand, and retail channels.
Platform Fragmentation Reshapes China's Double 11 Strategy
Douyin's competing Double 11 campaign and a shorter timeline fragmented China's 2022 Singles Day, forcing brands to rethink allocation.
Five Consumer Scenarios Driving China E-commerce Growth in 2022
Five high-growth consumer scenarios achieved +1,000% YoY niche growth in China's 2022 e-commerce market despite overall contraction.
Why are Chinese Consumers Spending Billions CNY on \"Ugly\" Fashion?
Crocs, Birkenstocks, and snow boots—dubbed the \"ugly shoe\" trio—have taken social media by storm. According to Moojing Market Intelligence, snow...
Selected in Taobao's annual top ten products, why is Coenzyme Q10 trending?
This health supplement is booming on Chinese e-commerce platforms, with young people willing to invest in their well-being, especially amidst late...
Customer Acquisition Costs Doubled at Two Leading Chinese Marketplaces
Customer acquisition costs at two leading Chinese marketplaces more than doubled in a year, pushing brands from traffic buying to product and brand power.
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