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Quan Wenjun

Quan Wenjun

Founder & CEO

Quan Wenjun is the Founder and CEO of Moojing Market Intelligence. With deep expertise in China's digital commerce ecosystem, he built Moojing into a leading APAC market intelligence platform serving global brands, retailers, and investors.

Articles by Quan Wenjun (75)

How Douyin's 38.9% Body Care Dominance Is Forcing a China Channel Rethink
Insights

How Douyin's 38.9% Body Care Dominance Is Forcing a China Channel Rethink

by Quan Wenjun

Market analysis of Personal Care in China. H1 2025 insights and trends.

Personal Care
Robot Vacuums to Coffee Machines: China's Fastest-Growing Small Appliance Categories in H1 2025
Insights

Robot Vacuums to Coffee Machines: China's Fastest-Growing Small Appliance Categories in H1 2025

by Quan Wenjun

Market analysis of Small Home Appliances in China. H1 2025 insights and trends.

small-home-appliances
China's Electric Razor Market H1 2025: Volume Surges +18.7% as Prices Fall
Insights

China's Electric Razor Market H1 2025: Volume Surges +18.7% as Prices Fall

by Quan Wenjun

Market analysis of Razors & Personal Grooming in China. H1 2025 insights and trends.

razors-&-personal-grooming
Flyco vs. Panasonic: Inside China's Mid-Market Electric Razor Battle
Insights

Flyco vs. Panasonic: Inside China's Mid-Market Electric Razor Battle

by Quan Wenjun

Market analysis of Razors & Personal Grooming in China. H1 2025 insights and trends.

razors-&-personal-grooming
China's Eye Health Market Surges to CN¥ 26.5B in H1 2025
Insights

China's Eye Health Market Surges to CN¥ 26.5B in H1 2025

by Quan Wenjun

China's online eye health market reached CN¥ 26.54 billion (+32.7% YoY) as 190 million myopia patients drive demand across lamps, supplements, and personal c...

E Commerce China eye-health
Three Brand Archetypes Driving China Fashion Growth in 2025
Insights

Three Brand Archetypes Driving China Fashion Growth in 2025

by Quan Wenjun

Outdoor specialists, health underwear brands, and design innovators lead China fashion growth with Cosmo Lady at +180.4% and Basic House at +123.1%.

Fashion China
Skinification Drives Body Care Ingredient Revolution in China
Insights

Skinification Drives Body Care Ingredient Revolution in China

by Quan Wenjun

Facial-grade ingredients transform China's body care market: collagen surges +423.6%, niacinamide hits CN¥ 308M as skinification reshapes demand.

China Personal Care body-care
China's Sleep & Hair Growth Device Markets: Two High-Growth Niches
Insights

China's Sleep & Hair Growth Device Markets: Two High-Growth Niches

by Quan Wenjun

China's sleep device market reached CN¥ 390M (+5.4% YoY) and hair growth devices CN¥ 440M (+86.9% YoY) in 2023 — two high-growth niches within a CN¥ 139 bill...

China health-devices sleep-devices
Brand Competition in China's Sleep & Hair Growth Device Markets
Insights

Brand Competition in China's Sleep & Hair Growth Device Markets

by Quan Wenjun

Sleep devices split between sub-CN¥ 400 mass and CN¥ 1,000+ premium tiers; hair growth devices dominated by CN¥ 3,500-7,000 laser helmets. Brand competition ...

China health-devices sleep-devices

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