Articles by Quan Wenjun (91)
China's Beauty and Skincare Market Hits CN¥ 454B in 2025
China's online beauty and skincare market reached CN¥ 454.2 billion in 2025 (+9.7% YoY) as anti-aging surges +26.3%, luxury brands accelerate, and domestic c...
China Coffee Machine Market Surges +32% in 2025
China's coffee-machine market surged +32% to CN¥ 6.25B in 2025, with De'Longhi leading and Hauswirt soaring +526% as home coffee culture drives premium demand.
Ready-to-Eat Tonics and Gift Boxes Drive China's TCM Product Revolution
Ready-to-eat tonic buzz surges +86.7% YoY and gift box sales grow +22.3% as product innovation reshapes China's food-medicine homology market.
Breakout Ingredients Reshaping China's Food-Medicine Homology Market
Astragalus (+75.2%), ji nei jin (+55.0%), and polygonatum (+45.6%) lead a growth wave reshaping China's CN¥ 56.78 billion TCM ingredient market.
China's Digital Electronics Market: Platform Divergence Defines 2024
China's digital electronics market in 2024 revealed sharp platform divergence, with Douyin posting explosive growth while Taobao-Tmall showed polarized perfo...
OWS Earphones Surge +164.3% as China's Audio Wearable Market Fragments
OWS earphones surged +164.3% YoY to CN¥ 17.7 billion on Taobao-Tmall in 2024, displacing TWS earphones as the primary growth engine in China's wearable audio...
The Southeast Asia Opportunity: Why Indonesia and Vietnam Are Chinese Hygiene Brands' Next Big Markets
How China's disposable-hygiene brands are expanding into Southeast Asia in H2 2025: category demand, market-entry signals and growth opportunities, by Moojing.
Festival Drinks: Why Alcohol +42.9% and Chilled Dairy +51.7% Are Mid-Autumn's Breakout Categories
Festival beverage trends in China for H2 2025 across alcohol and dairy: gifting demand, fast-growing sub-categories and consumer signals from Moojing data.
Safety, Not Price: How the CCTV 315 Incident Transformed China's Feminine Hygiene Market
Safety and innovation in China's feminine-hygiene market, H2 2025: material trends, fast-growing formats and consumer-demand signals from Moojing data.
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