Articles by Quan Wenjun (79)
Why 96% Dine-In Revenue Drives Haidilao's Online Pivot
Haidilao's 96% revenue concentration in dine-in operations drives its online diversification into condiments, multi-brand, and retail channels.
Platform Fragmentation Reshapes China's Double 11 Strategy
Douyin's competing Double 11 campaign and a shorter timeline fragmented China's 2022 Singles Day, forcing brands to rethink allocation.
Five Consumer Scenarios Driving China E-commerce Growth in 2022
Five high-growth consumer scenarios achieved +1,000% YoY niche growth in China's 2022 e-commerce market despite overall contraction.
Why are Chinese Consumers Spending Billions CNY on \"Ugly\" Fashion?
Crocs, Birkenstocks, and snow boots—dubbed the \"ugly shoe\" trio—have taken social media by storm. According to Moojing Market Intelligence, snow...
Selected in Taobao's annual top ten products, why is Coenzyme Q10 trending?
This health supplement is booming on Chinese e-commerce platforms, with young people willing to invest in their well-being, especially amidst late...
Customer Acquisition Costs Doubled in China's E-commerce
Alibaba's customer acquisition cost surged to CN¥ 477 per person, driving Chinese brands to pivot from traffic to product power.
Social Media Buzz Surpasses 5 Million in China, Can the Explosive Trend in Harbin Be Replicated?
Harbin, a city in Heilongjiang, China, is gaining unprecedented popularity this winter. Unlike the usual trend of heading south for vacations,...
Three-Sided Toothbrush and Anti-Sugar Mouthwash Break Out
Three-sided toothbrushes grew 31x YoY to CN¥ 390 million and anti-sugar mouthwash nearly doubled to CN¥ 92.4 million in 2024.
Sweep-Vibration and Hydroxyapatite Lead Oral Care Innovation
Sweep-vibration electric toothbrushes grew over 10x and hydroxyapatite toothpaste surged +155.6% YoY in China's 2024 oral care market.
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