Articles by Quan Wenjun (88)
China's Online Smart Lock Sales Surge 73% to CN¥ 13.7B
China's online smart lock sales rose 73% to CN¥ 13.7B in 2025, as a new national security standard and AI features drew in mainstream buyers.
China's Online Coffee Machine Sales Grew 32% in 2025
China's online coffee machine market grew 32% to CN¥ 6.25B in 2025, as home coffee culture drove demand for premium machines and cold brew grew 181.0%.
Ready-to-Eat Tonics and Gift Boxes Drive China's TCM Product Revolution
Ready-to-eat tonic buzz surges 86.7% YoY and gift box sales grow 22.3% as product innovation reshapes China's food-medicine homology market.
Breakout Ingredients Reshaping China's Food-Medicine Homology Market
Astragalus (+75.2%), ji nei jin (+55.0%) and polygonatum (+45.6%) led growth in China's CN¥ 56.78 billion online food-medicine homology market in 2024.
OWS Earphones Surge as China's Audio Wearables Fragment
OWS earphones grew 164.3% on a leading marketplace in 2024, while TWS grew just 5.9% there, as China's audio wearable market fragmented into new form factors.
China's Digital Electronics Market: What Defined 2024
China's digital electronics in 2024 saw new earphone forms gain ground and trade-ins lift major appliances, as AI penetration hit 46.4% in learning machines.
The Southeast Asia Opportunity: Why Indonesia and Vietnam Are Chinese Hygiene Brands' Next Big Markets
Hygiene sales on leading Southeast Asian marketplaces reached CN¥ 3.58B in Jan–Jul 2025. Why Vietnam (+70.2%) and Indonesia are Chinese brands' next markets.
Mid-Autumn Drinks: Why Alcohol and Chilled Dairy Grew Most
Festival beverage trends in China for H2 2025 across alcohol and dairy: gifting demand, fast-growing sub-categories and consumer signals from Moojing data.
Safety Became Decisive in China's Feminine Hygiene Market
China feminine hygiene market 2025: online pad sales grew 23.9% to CN¥ 12.88 billion in January to August, mostly at brands that repositioned on safety.
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