Skip to main content
Quan Wenjun

Quan Wenjun

Founder & CEO

Quan Wenjun is the Founder and CEO of Moojing Market Intelligence. With deep expertise in China's digital commerce ecosystem, he built Moojing into a leading APAC market intelligence platform serving global brands, retailers, and investors.

Articles by Quan Wenjun (75)

Selected in Taobao's annual top ten products, why is Coenzyme Q10 trending?
Insights

Selected in Taobao's annual top ten products, why is Coenzyme Q10 trending?

by Quan Wenjun

This health supplement is booming on Chinese e-commerce platforms, with young people willing to invest in their well-being, especially amidst late...

Consumer Trends Health Supplements Wellness
Customer Acquisition Costs Doubled in China's E-commerce
Insights

Customer Acquisition Costs Doubled in China's E-commerce

by Quan Wenjun

Alibaba's customer acquisition cost surged to CN¥ 477 per person, driving Chinese brands to pivot from traffic to product power.

Consumer Trends E Commerce China
Social Media Buzz Surpasses 5 Million in China, Can the Explosive Trend in Harbin Be Replicated?
Insights

Social Media Buzz Surpasses 5 Million in China, Can the Explosive Trend in Harbin Be Replicated?

by Quan Wenjun

Harbin, a city in Heilongjiang, China, is gaining unprecedented popularity this winter. Unlike the usual trend of heading south for vacations,...

Consumer Trends Regional Economy Tourism
Three-Sided Toothbrush and Anti-Sugar Mouthwash Break Out
Insights

Three-Sided Toothbrush and Anti-Sugar Mouthwash Break Out

by Quan Wenjun

Three-sided toothbrushes grew 31x YoY to CN¥ 390 million and anti-sugar mouthwash nearly doubled to CN¥ 92.4 million in 2024.

China oral-care toothbrush
Sweep-Vibration and Hydroxyapatite Lead Oral Care Innovation
Insights

Sweep-Vibration and Hydroxyapatite Lead Oral Care Innovation

by Quan Wenjun

Sweep-vibration electric toothbrushes grew over 10x and hydroxyapatite toothpaste surged +155.6% YoY in China's 2024 oral care market.

China oral-care innovation
Spice of Life: Indonesia's Turmeric Craze & Philippines' Gummy Boom
Insights

Spice of Life: Indonesia's Turmeric Craze & Philippines' Gummy Boom

by Quan Wenjun

Southeast Asian countries have experienced sustained high GDP growth, signaling enormous opportunities in the region's health product market. To...

Consumer Trends Health Supplements Wellness
Unlocking Southeast Asia's Health Supplement Boom: Trends and Insights
Insights

Unlocking Southeast Asia's Health Supplement Boom: Trends and Insights

by Quan Wenjun

According to publicly available data, the revenue of the Southeast Asian vitamin and mineral market is projected to reach USD 2.27 billion in 2024,...

Consumer Trends Health Supplements Wellness
Anti-Hair Loss Essence Grows Against The Trend: What New Opportunities Exist In The Multibillion Hair Loss Market?-01
Insights

Anti-Hair Loss Essence Grows Against The Trend: What New Opportunities Exist In The Multibillion Hair Loss Market?-01

by Quan Wenjun

1.In 2019, the number of people experiencing hair loss in China exceeded 250 million, with an average of 1 in every 6 individuals affected. The group...

Consumer Trends Health Market Beauty
Scent vs. Efficacy: How Fragrance Became the #1 Driver in China's Hair and Body Care Market
Insights

Scent vs. Efficacy: How Fragrance Became the #1 Driver in China's Hair and Body Care Market

by Quan Wenjun

Market analysis of Personal Care in China. H1 2025 insights and trends.

Personal Care

Need Deeper APAC Market Intelligence?

Our research team can provide custom data and analysis tailored to your business needs.