Articles by Quan Wenjun (90)
Premium Shower Gel Formats Drive CN¥ 100-150 Segment
China's CN¥ 100-150 shower-gel segment grew about +40% YoY as new formats and premium positioning reshape the market and lift average selling prices.
China Food & Beverage Market: Q1 2024 Trends
China's food and beverage online market in Q1 2024 — growth trends, ingredient-conscious consumers, emotional value drivers, and strategic outlook.
Niacinamide and Fruit Acids Transform Shower Gel Market
Amino-acid shower gels grew +12.7% YoY to CN¥ 580M as skincare ingredients migrate into body cleansing in China, premiumising a once-commoditised category.
Hardshell Jackets Double to CN¥ 1.5B as China's Outdoor Boom Accelerates
Hardshell jackets reached CN¥ 1.5 billion (+104.8% YoY) as post-pandemic mobility drove outdoor recreation demand in China.
Liver Health Supplements Lead China's Nutritional Boom at +108.1% YoY
Milk thistle supplements hit CN¥ 458M in Q1 2023 as Chinese consumers aged 25-40 invest heavily in liver care, opening a fast-growing supplement segment.
Social Media Trends in China's Lighting Market: 2023 Platform Dynamics
Xiaohongshu drives 90% of mentions, Douyin captures 68% of engagement. Social media trends reshaping China's eye protection lighting market in 2023.
Freeze-Dried Pet Food Hits CN¥ 1.14B as China's Pet Parents Go Premium
China's freeze-dried pet food grew +28.5% YoY in Q1 2023, reaching 48.7% penetration in dog staple food as premium nutrition becomes a mainstream pet-owner.
Coffee Makers Surge +35% on Semi-Automatic Wave in China
China's coffee maker market hit CN¥ 2.98 billion in 2022 with semi-automatic machines achieving +105% growth to capture 44% share.
How Air Fryers Captured CN¥ 4.8B in China's Cooking Market
Air fryers dominated China's desktop cooking market in 2022, reaching CN¥ 4.79 billion (+52.5% YoY) through health positioning and price democratization.
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