Articles by Quan Wenjun (88)
Premium Shower Gel Formats Drive CN¥ 100-150 Segment
China's CN¥ 100-150 shower-gel segment grew about 40% YoY in the year to April 2023 as new formats and premium positioning lifted average selling prices.
China Food & Beverage Market: Q1 2024 Trends
China's food and beverage online market in Q1 2024: growth trends, ingredient-conscious consumers, emotional value drivers, and strategic outlook.
Niacinamide and Fruit Acids Transform Shower Gel Market
Amino-acid shower gels grew 12.7% to CN¥ 580M in the year to April 2023 as skincare ingredients moved into body cleansing in China.
Hardshell Jackets Double to CN¥ 1.5B as China's Outdoor Boom Accelerates
Hardshell jacket sales in China reached CN¥ 1.5 billion in H1 2023, up 104.8%, as post-pandemic mobility drove outdoor recreation demand.
Liver Health Supplements Lead China's Nutritional Boom at +108.1% YoY
Milk thistle supplements hit CN¥ 458M in Q1 2023 as Chinese consumers aged 25-40 invest heavily in liver care, opening a fast-growing supplement segment.
Social Media Trends in China's Lighting Market in 2023
One social platform carries over 90% of eye protection lamp mentions and another 68% of engagement, as parents aged 26-40 lead the 2023 conversation.
Freeze-Dried Pet Food Hits CN¥ 1.14B as China's Pet Parents Go Premium
Online sales of freeze-dried pet food in China grew 28.5% YoY to CN¥ 1.14B in Q1 2023, as pet owners turn to premium nutrition for their pets.
China Air Fryers: Health and Price Drove Five-Year Growth
Air fryer sales on two leading Chinese marketplaces reached CN¥ 4.79 billion in 2022 (+52.5% YoY), driven by health positioning and price democratization.
US Digestive Health Supplements: The 2023 Growth Niche
Digestive health supplements emerged in 2023 as the most compelling growth niche on a leading US marketplace, driven by gut-brain axis awareness.
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