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Quan Wenjun

Quan Wenjun

Founder & CEO

Quan Wenjun is the Founder and CEO of Moojing Market Intelligence. With deep expertise in China's digital commerce ecosystem, he built Moojing into a leading APAC market intelligence platform serving global brands, retailers, and investors.

Articles by Quan Wenjun (90)

Premium Shower Gel Formats Drive CN¥ 100-150 Segment
Insights

Premium Shower Gel Formats Drive CN¥ 100-150 Segment

by Quan Wenjun

China's CN¥ 100-150 shower-gel segment grew about +40% YoY as new formats and premium positioning reshape the market and lift average selling prices.

China Personal Care shower-gel
China Food & Beverage Market: Q1 2024 Trends
Insights

China Food & Beverage Market: Q1 2024 Trends

by Quan Wenjun

China's food and beverage online market in Q1 2024 — growth trends, ingredient-conscious consumers, emotional value drivers, and strategic outlook.

China Market food beverage
Niacinamide and Fruit Acids Transform Shower Gel Market
Insights

Niacinamide and Fruit Acids Transform Shower Gel Market

by Quan Wenjun

Amino-acid shower gels grew +12.7% YoY to CN¥ 580M as skincare ingredients migrate into body cleansing in China, premiumising a once-commoditised category.

China Personal Care shower-gel
Hardshell Jackets Double to CN¥ 1.5B as China's Outdoor Boom Accelerates
Insights

Hardshell Jackets Double to CN¥ 1.5B as China's Outdoor Boom Accelerates

by Quan Wenjun

Hardshell jackets reached CN¥ 1.5 billion (+104.8% YoY) as post-pandemic mobility drove outdoor recreation demand in China.

China Outdoor sports
Liver Health Supplements Lead China's Nutritional Boom at +108.1% YoY
Insights

Liver Health Supplements Lead China's Nutritional Boom at +108.1% YoY

by Quan Wenjun

Milk thistle supplements hit CN¥ 458M in Q1 2023 as Chinese consumers aged 25-40 invest heavily in liver care, opening a fast-growing supplement segment.

China Dietary Supplements Health & Wellness
Social Media Trends in China's Lighting Market: 2023 Platform Dynamics
Insights

Social Media Trends in China's Lighting Market: 2023 Platform Dynamics

by Quan Wenjun

Xiaohongshu drives 90% of mentions, Douyin captures 68% of engagement. Social media trends reshaping China's eye protection lighting market in 2023.

Social Media China lighting
Freeze-Dried Pet Food Hits CN¥ 1.14B as China's Pet Parents Go Premium
Insights

Freeze-Dried Pet Food Hits CN¥ 1.14B as China's Pet Parents Go Premium

by Quan Wenjun

China's freeze-dried pet food grew +28.5% YoY in Q1 2023, reaching 48.7% penetration in dog staple food as premium nutrition becomes a mainstream pet-owner.

Consumer Trends China Pet Food
Coffee Makers Surge +35% on Semi-Automatic Wave in China
Insights

Coffee Makers Surge +35% on Semi-Automatic Wave in China

by Quan Wenjun

China's coffee maker market hit CN¥ 2.98 billion in 2022 with semi-automatic machines achieving +105% growth to capture 44% share.

Appliances China coffee-makers
How Air Fryers Captured CN¥ 4.8B in China's Cooking Market
Insights

How Air Fryers Captured CN¥ 4.8B in China's Cooking Market

by Quan Wenjun

Air fryers dominated China's desktop cooking market in 2022, reaching CN¥ 4.79 billion (+52.5% YoY) through health positioning and price democratization.

Appliances China air-fryer

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