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Quan Wenjun

Quan Wenjun

Founder & CEO

Quan Wenjun is the Founder and CEO of Moojing Market Intelligence. With deep expertise in China's digital commerce ecosystem, he built Moojing into a leading APAC market intelligence platform serving global brands, retailers, and investors.

Articles by Quan Wenjun (90)

Flyco vs. Panasonic: Inside China's Mid-Market Electric Razor Battle
Insights

Flyco vs. Panasonic: Inside China's Mid-Market Electric Razor Battle

by Quan Wenjun

Brand competition in China's razors market, H1 2025: how Flyco, Panasonic and rivals compete on demand, plus category and consumer signals from Moojing data.

razors-&-personal-grooming
China's Eye Health Market Surges to CN¥ 26.5B in H1 2025
Insights

China's Eye Health Market Surges to CN¥ 26.5B in H1 2025

by Quan Wenjun

China's online eye health market reached CN¥ 26.54 billion (+32.7% YoY) as 190 million myopia patients drive demand across lamps, supplements, and personal c...

E Commerce China eye-health
Three Brand Archetypes Driving China Fashion Growth in 2025
Insights

Three Brand Archetypes Driving China Fashion Growth in 2025

by Quan Wenjun

Outdoor specialists, health underwear brands, and design innovators lead China fashion growth with Cosmo Lady at +180.4% and Basic House at +123.1%.

Fashion China
Skinification Drives Body Care Ingredient Revolution in China
Insights

Skinification Drives Body Care Ingredient Revolution in China

by Quan Wenjun

Facial-grade ingredients transform China's body care market: collagen surges +423.6%, niacinamide hits CN¥ 308M as skinification reshapes demand.

China Personal Care body-care
China's Sleep & Hair Growth Device Markets: Two High-Growth Niches
Insights

China's Sleep & Hair Growth Device Markets: Two High-Growth Niches

by Quan Wenjun

China's sleep device market reached CN¥ 390M (+5.4% YoY) and hair growth devices CN¥ 440M (+86.9% YoY) in 2023 — two high-growth niches within a CN¥ 139 bill...

China health-devices sleep-devices
Brand Competition in China's Sleep & Hair Growth Device Markets
Insights

Brand Competition in China's Sleep & Hair Growth Device Markets

by Quan Wenjun

Sleep devices split between sub-CN¥ 400 mass and CN¥ 1,000+ premium tiers; hair growth devices dominated by CN¥ 3,500-7,000 laser helmets. Brand competition ...

China health-devices sleep-devices
China's Rice Sauce Market Rides Health and Flavor Trends
Insights

China's Rice Sauce Market Rides Health and Flavor Trends

by Quan Wenjun

China's rice-sauce market sees health trends take hold: low-fat +177.0% and oil-free +91.9%, while Douyin sales grow +36.4% and reshape the seasoning category.

China seasonings rice-sauce
China's Pet Economy Hits CN¥ 593B as Cats Overtake Dogs
Insights

China's Pet Economy Hits CN¥ 593B as Cats Overtake Dogs

by Quan Wenjun

China's pet economy reached CN¥ 592.8 billion in 2023. Cats now lead ownership at 60.7%, reshaping brand strategy and online competition.

China pet-products
Joint Health Emerging Ingredients Outpace +188% Average
Insights

Joint Health Emerging Ingredients Outpace +188% Average

by Quan Wenjun

China's joint-health market sees emerging ingredients like anserine and boswellia outpace the +188% category growth average, reshaping supplement formulation.

China Dietary Supplements joint-health

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