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Quan Wenjun

Quan Wenjun

Founder & CEO

Quan Wenjun is the Founder and CEO of Moojing Market Intelligence. With deep expertise in China's digital commerce ecosystem, he built Moojing into a leading APAC market intelligence platform serving global brands, retailers, and investors.

Articles by Quan Wenjun (75)

China's Snack Food Market Rebounds to CN¥ 136.5B: Q2 2024 Insights
Insights

China's Snack Food Market Rebounds to CN¥ 136.5B: Q2 2024 Insights

by Quan Wenjun

China's online snack food market reached CN¥ 136.5B in MAT2024, rebounding +8.6% YoY with unit volume surging +26.8% as nuts, candy, and bakery drove growth.

China Market snack-food
China's Probiotics E-Commerce Market in Q1 2024: A CN¥ 1.92B Market Navigating Contraction
Insights

China's Probiotics E-Commerce Market in Q1 2024: A CN¥ 1.92B Market Navigating Contraction

by Quan Wenjun

China's Taobao-Tmall probiotics market declined -13.8% YoY to CN¥ 1.92B in Q1 2024, but emerging functional segments like adjuvant therapy (+101.9%) and oral...

China Market Probiotics probiotics-e-commerce
Bone Health and Oral Beauty Drive China's Supplement Boom
Insights

Bone Health and Oral Beauty Drive China's Supplement Boom

by Quan Wenjun

Bone health surges +34.5% YoY to CN¥ 9.09B while collagen grows +27.5% amid oral beauty decline. Key segments, ingredients, and brands reshaping China's supp...

Health Supplements bone-health collagen
China's Pet Market: CN¥ 17bn, Male Owners Now Majority
Insights

China's Pet Market: CN¥ 17bn, Male Owners Now Majority

by Quan Wenjun

China's online pet market reached CN¥ 17.04 billion in Q1 2024, with male owners crossing 55% for the first time and baked cat food surging +150.9% YoY.

China pets Pet Market
Baked Cat Food +150.9%: Xianlang, MAG, and Pet Supplements
Insights

Baked Cat Food +150.9%: Xianlang, MAG, and Pet Supplements

by Quan Wenjun

Cat baked food surged +150.9% YoY to CN¥ 360M in Q1 2024. Xianlang leads at 31.3% share. Pet supplements hit CN¥ 800M as joint care and bad breath control dr...

China pets cat-food
Open-Ear Headphones & Learning Tablets: China's New 3C Darlings
Insights

Open-Ear Headphones & Learning Tablets: China's New 3C Darlings

by Quan Wenjun

Open-ear headphones and learning tablets drive China's 3C growth in Q1 2024 — Huawei FreeClip, Xueersi case studies, and consumer demographics.

3C Electronics open-ear-headphones learning-tablets
Brand Competition in U.S. Amazon Supplements: 2023 Insights
Insights

Brand Competition in U.S. Amazon Supplements: 2023 Insights

by Quan Wenjun

How top brands compete on Amazon's dietary supplements market in 2023 — pricing, category dominance, and challenger strategies.

Amazon dietary-supplements brand-competition
U.S. Amazon Dietary Supplements: 2023 Market Intelligence
Insights

U.S. Amazon Dietary Supplements: 2023 Market Intelligence

by Quan Wenjun

U.S. Amazon dietary supplements market 2023 — top categories, brand rankings, and growth trends from Moojing Market Intelligence.

Amazon dietary-supplements us-market
Kitchen ACs and Portable Appliances: China's Two Rising Home Appliance Niches
Insights

Kitchen ACs and Portable Appliances: China's Two Rising Home Appliance Niches

by Quan Wenjun

Kitchen air conditioners hit CN¥ 1.1 billion at +358.8% YoY; portable hair dryers surged +45.5% in Q1 2024 as China's home appliances market creates new sub-...

China Home Appliances kitchen-air-conditioner

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