Skip to main content
Quan Wenjun

Quan Wenjun

Founder & CEO

Quan Wenjun is the Founder and CEO of Moojing Market Intelligence. With deep expertise in China's digital commerce ecosystem, he built Moojing into a leading APAC market intelligence platform serving global brands, retailers, and investors.

Articles by Quan Wenjun (79)

China Smart Devices: Five Segments Diverge in 2024
Insights

China Smart Devices: Five Segments Diverge in 2024

by Quan Wenjun

China's smart device market splits into five divergent segments, from portable smart screens surging +210.5% to VR glasses declining -45.4%.

China Consumer Electronics Smart Devices
China Robot Vacuums Hit CN¥ 13.5B on Premium Shift
Insights

China Robot Vacuums Hit CN¥ 13.5B on Premium Shift

by Quan Wenjun

China's robot vacuum market reached CN¥ 13.52 billion with mid-to-high-end growing +16.8% YoY while budget declined -4.2%.

China Smart Devices robot-vacuum
China's Plant Ingredient Skincare Boom: H1 2024 Market Analysis
Insights

China's Plant Ingredient Skincare Boom: H1 2024 Market Analysis

by Quan Wenjun

China's plant ingredient skincare sub-segment surged +26.3% in unit volume in H1 2024, outpacing the broader market 13-to-1 as social media posts nearly doub...

Skincare chinese-plant-ingredients
How Zhiben's Douyin Channel Surges +121.9% While Tmall Holds 88.3% Share
Insights

How Zhiben's Douyin Channel Surges +121.9% While Tmall Holds 88.3% Share

by Quan Wenjun

Zhiben's Tmall flagship captures 88.3% of online sales while Douyin surges +121.9% YoY. Deep-dive into channel strategy, category lifecycle, and product posi...

E Commerce Skincare China
China's Snack Food Market Rebounds to CN¥ 136.5B: Q2 2024 Insights
Insights

China's Snack Food Market Rebounds to CN¥ 136.5B: Q2 2024 Insights

by Quan Wenjun

China's online snack food market reached CN¥ 136.5B in MAT2024, rebounding +8.6% YoY with unit volume surging +26.8% as nuts, candy, and bakery drove growth.

China Market snack-food
China's Probiotics E-Commerce Market in Q1 2024: A CN¥ 1.92B Market Navigating Contraction
Insights

China's Probiotics E-Commerce Market in Q1 2024: A CN¥ 1.92B Market Navigating Contraction

by Quan Wenjun

China's Taobao-Tmall probiotics market declined -13.8% YoY to CN¥ 1.92B in Q1 2024, but emerging functional segments like adjuvant therapy (+101.9%) and oral...

China Market Probiotics probiotics-e-commerce
Bone Health and Oral Beauty Drive China's Supplement Boom
Insights

Bone Health and Oral Beauty Drive China's Supplement Boom

by Quan Wenjun

Bone health surges +34.5% YoY to CN¥ 9.09B while collagen grows +27.5% amid oral beauty decline. Key segments, ingredients, and brands reshaping China's supp...

Health Supplements bone-health collagen
China's Pet Market: CN¥ 17bn, Male Owners Now Majority
Insights

China's Pet Market: CN¥ 17bn, Male Owners Now Majority

by Quan Wenjun

China's online pet market reached CN¥ 17.04 billion in Q1 2024, with male owners crossing 55% for the first time and baked cat food surging +150.9% YoY.

China pets Pet Market
Baked Cat Food +150.9%: Xianlang, MAG, and Pet Supplements
Insights

Baked Cat Food +150.9%: Xianlang, MAG, and Pet Supplements

by Quan Wenjun

Cat baked food surged +150.9% YoY to CN¥ 360M in Q1 2024. Xianlang leads at 31.3% share. Pet supplements hit CN¥ 800M as joint care and bad breath control dr...

China pets cat-food

Need Deeper APAC Market Intelligence?

Our research team can provide custom data and analysis tailored to your business needs.