Articles by Quan Wenjun (88)
Volume, Not Value: China's Online Electric Razor Market, MAT 2025
China's online electric razor category: CN¥ 10.53bn on 87.99m units, +18.7% in MAT 2025; a value-tier shift, two channel archetypes, four experience gaps.
Flyco vs. Panasonic: Inside China's Mid-Market Electric Razor Battle
Brand competition in China's razors market, H1 2025: how Flyco, Panasonic and rivals compete on demand, plus category and consumer signals from Moojing data.
Three Brand Archetypes Driving China Fashion Growth in 2025
Outdoor apparel +21.5%, functional underwear +31%: how three brand archetypes are capturing China's fashion growth while scale stops paying.
China's Eye Health Market Surges to CN¥ 26.5B in H1 2025
China's online eye health market reached CN¥ 26.54 billion in MAT2025 (+32.7% YoY), led by lamps and lighting, with eye-care personal care growing fastest.
Skinification Drives Body Care Ingredient Revolution in China
Facial-grade ingredients transform China's body care market: collagen surges 423.6%, niacinamide hits CN¥ 308M as skinification reshapes demand.
China's Sleep & Hair Growth Device Markets: Two High-Growth Niches
China's sleep device market reached CN¥390 million in 2023 (+5.4% YoY) and hair growth devices CN¥440 million (+86.9%), both led by niche brands.
Brand Competition in China's Sleep & Hair Growth Device Markets
Sleep devices split into sub-CN¥ 400 and CN¥ 1,000+ tiers, while hair growth devices cluster at CN¥ 3,500–7,008. How brands compete in both markets.
China's Rice Sauce Market Rides Health and Flavor Trends
China's rice sauce segment turns health-conscious: low-fat products grew 177.0% and oil-free 91.9% as content commerce reshapes discovery.
China's Pet Economy Hits CN¥ 593B as Cats Overtake Dogs
China's pet economy reached CN¥ 592.8 billion in 2023, and cats led ownership at 60.7% in 2022, reshaping brand strategy and online competition.
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