Articles by Quan Wenjun (90)
Flyco vs. Panasonic: Inside China's Mid-Market Electric Razor Battle
Brand competition in China's razors market, H1 2025: how Flyco, Panasonic and rivals compete on demand, plus category and consumer signals from Moojing data.
China's Eye Health Market Surges to CN¥ 26.5B in H1 2025
China's online eye health market reached CN¥ 26.54 billion (+32.7% YoY) as 190 million myopia patients drive demand across lamps, supplements, and personal c...
Three Brand Archetypes Driving China Fashion Growth in 2025
Outdoor specialists, health underwear brands, and design innovators lead China fashion growth with Cosmo Lady at +180.4% and Basic House at +123.1%.
Skinification Drives Body Care Ingredient Revolution in China
Facial-grade ingredients transform China's body care market: collagen surges +423.6%, niacinamide hits CN¥ 308M as skinification reshapes demand.
China's Sleep & Hair Growth Device Markets: Two High-Growth Niches
China's sleep device market reached CN¥ 390M (+5.4% YoY) and hair growth devices CN¥ 440M (+86.9% YoY) in 2023 — two high-growth niches within a CN¥ 139 bill...
Brand Competition in China's Sleep & Hair Growth Device Markets
Sleep devices split between sub-CN¥ 400 mass and CN¥ 1,000+ premium tiers; hair growth devices dominated by CN¥ 3,500-7,000 laser helmets. Brand competition ...
China's Rice Sauce Market Rides Health and Flavor Trends
China's rice-sauce market sees health trends take hold: low-fat +177.0% and oil-free +91.9%, while Douyin sales grow +36.4% and reshape the seasoning category.
China's Pet Economy Hits CN¥ 593B as Cats Overtake Dogs
China's pet economy reached CN¥ 592.8 billion in 2023. Cats now lead ownership at 60.7%, reshaping brand strategy and online competition.
Joint Health Emerging Ingredients Outpace +188% Average
China's joint-health market sees emerging ingredients like anserine and boswellia outpace the +188% category growth average, reshaping supplement formulation.
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