Articles by Quan Wenjun (91)
Why Hiking Became China’s Outdoor Revenue Backbone
Hiking and trekking represent 56.2% of scoped 2025 outdoor revenue, making them the most dependable anchor for China outdoor category strategy.
Sleep Is The Clearest Opening In China's Snackable Wellness Market
Sleep combines scale and momentum in China's healthy-snacks market, making it one of the sharpest 2026 opportunities as functional wellness snacking.
Southeast Asia 3C 2026: Chinese Brands Complete the Indonesia Migration
Chinese brands now hold 70.3% of Indonesia's leading 3C brand cohort. Indonesia 3C grew +28.8% YoY to CN¥ 21B — the fastest growth in the region.
China vs the US: A Decade of Per-Pet Spend Runway
China spends USD 95 per pet annually versus USD 961 in the US — a ten-fold runway that defines the next decade of category premiumisation.
Pet Humanization in China: From Conversation to Commerce
China pet humanization sub-verticals span 410K-post dining buzz to USD 38.2M apparel GMV. Where conversation crossed into commerce, and where not.
China's CN¥ 90 Billion Perfume Market: A 4.2x Price Gap Splits Demand by Channel
China's online perfume market hit CN¥ 90B. Premium and content-led channels each ran ~$300M in six months at a 4.2x price gap, serving different buyers.
Southeast Asia Beauty E-commerce: $4.33 Billion Across Three Diverging Markets
SEA beauty e-commerce reaches $4.33B across Indonesia, Thailand and Vietnam. Three diverging category structures; hair care is the only universal winner.
Food-Medicine Ingredients Surge as Probiotics Plateau
Chinese yam (+666.9%) and astragalus (+350.6%) lead explosive growth in food-medicine homology ingredients as probiotic growth slows to +3.8% YoY.
China Smart Lock Market Surges +73% to CN¥ 13.7B
China's smart-lock market surged +73% to CN¥ 13.7B as a new national security standard and AI features drive mainstream adoption across residential segments.
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