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Quan Wenjun

Quan Wenjun

Founder & CEO

Quan Wenjun is the Founder and CEO of Moojing Market Intelligence. With deep expertise in China's digital commerce ecosystem, he built Moojing into a leading APAC market intelligence platform serving global brands, retailers, and investors.

Articles by Quan Wenjun (79)

Breakout Ingredients Reshaping China's Food-Medicine Homology Market
Insights

Breakout Ingredients Reshaping China's Food-Medicine Homology Market

by Quan Wenjun

Astragalus (+75.2%), ji nei jin (+55.0%), and polygonatum (+45.6%) lead a growth wave reshaping China's CN¥ 56.78 billion TCM ingredient market.

China food-medicine-homology Ingredients
OWS Earphones Surge +164.3% as China's Audio Wearable Market Fragments
Insights

OWS Earphones Surge +164.3% as China's Audio Wearable Market Fragments

by Quan Wenjun

OWS earphones surged +164.3% YoY to CN¥ 17.7 billion on Taobao-Tmall in 2024, displacing TWS earphones as the primary growth engine in China's wearable audio...

China electronics digital-electronics
China's Digital Electronics Market: Platform Divergence Defines 2024
Insights

China's Digital Electronics Market: Platform Divergence Defines 2024

by Quan Wenjun

China's digital electronics market in 2024 revealed sharp platform divergence, with Douyin posting explosive growth while Taobao-Tmall showed polarized perfo...

E Commerce China electronics
The Southeast Asia Opportunity: Why Indonesia and Vietnam Are Chinese Hygiene Brands' Next Big Markets
Insights

The Southeast Asia Opportunity: Why Indonesia and Vietnam Are Chinese Hygiene Brands' Next Big Markets

by Quan Wenjun

Market analysis of Disposable Hygiene Products in China. H2 2025 insights and trends.

disposable-hygiene-products
Festival Drinks: Why Alcohol +42.9% and Chilled Dairy +51.7% Are Mid-Autumn's Breakout Categories
Insights

Festival Drinks: Why Alcohol +42.9% and Chilled Dairy +51.7% Are Mid-Autumn's Breakout Categories

by Quan Wenjun

Market analysis of Food & Beverages in China. H2 2025 insights and trends.

food-beverages
Safety, Not Price: How the CCTV 315 Incident Transformed China's Feminine Hygiene Market
Insights

Safety, Not Price: How the CCTV 315 Incident Transformed China's Feminine Hygiene Market

by Quan Wenjun

Market analysis of Disposable Hygiene Products in China. H2 2025 insights and trends.

disposable-hygiene-products
Samsung's Entry Drives +689.1% Smart Ring Growth in China
Insights

Samsung's Entry Drives +689.1% Smart Ring Growth in China

by Quan Wenjun

Samsung's Galaxy Ring launch transformed China's smart ring market, driving +689.1% YoY growth with sleep monitoring as the dominant use case.

China electronics smart-ring
Prenatal Nutrition Surges +37.6%: Category Trends Reshaping China's Maternity & Baby Market in 2025
Insights

Prenatal Nutrition Surges +37.6%: Category Trends Reshaping China's Maternity & Baby Market in 2025

by Quan Wenjun

Deep dive into China's maternity and baby category trends: prenatal nutrition grows +37.6%, active folic acid surges +69.6%, and CoQ10 explodes onto the market.

Consumer Trends Maternity Baby Prenatal Nutrition
Functional Innovation Drives China's Pet Food Revolution
Insights

Functional Innovation Drives China's Pet Food Revolution

by Quan Wenjun

Functional claims and ingredient innovation are reshaping China's pet food market in 2025, with coat health, immunity, and herbal ingredients driving double-...

Pet Food Functional Nutrition Pet Snacks

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