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Quan Wenjun

Quan Wenjun

Founder & CEO

Quan Wenjun is the Founder and CEO of Moojing Market Intelligence. With deep expertise in China's digital commerce ecosystem, he built Moojing into a leading APAC market intelligence platform serving global brands, retailers, and investors.

Articles by Quan Wenjun (90)

Sleep Is The Clearest Opening In China's Snackable Wellness Market
Insights

Sleep Is The Clearest Opening In China's Snackable Wellness Market

by Quan Wenjun

Sleep combines scale and momentum in China's healthy-snacks market, making it one of the sharpest 2026 opportunities as functional wellness snacking.

Wellness Sleep Health Functional Food
Southeast Asia 3C 2026: Chinese Brands Complete the Indonesia Migration
Insights

Southeast Asia 3C 2026: Chinese Brands Complete the Indonesia Migration

by Quan Wenjun

Chinese brands now hold 70.3% of Indonesia's leading 3C brand cohort. Indonesia 3C grew +28.8% YoY to CN¥ 21B — the fastest growth in the region.

Southeast Asia 3C Digital Smartphones
China vs the US: A Decade of Per-Pet Spend Runway
Insights

China vs the US: A Decade of Per-Pet Spend Runway

by Quan Wenjun

China spends USD 95 per pet annually versus USD 961 in the US — a ten-fold runway that defines the next decade of category premiumisation.

China Market Us Market Pet Economy
Pet Humanization in China: From Conversation to Commerce
Insights

Pet Humanization in China: From Conversation to Commerce

by Quan Wenjun

China pet humanization sub-verticals span 410K-post dining buzz to USD 38.2M apparel GMV. Where conversation crossed into commerce, and where not.

Pet Economy Pet Luxury Humanization
Southeast Asia Beauty E-commerce: A $4.3 Billion Market on Shopee
Insights

Southeast Asia Beauty E-commerce: A $4.3 Billion Market on Shopee

by Quan Wenjun

SEA beauty e-commerce hits $4.3B on Shopee. Three countries, three different markets. Hair care is the only universal winner.

E Commerce Beauty Southeast Asia
China's CN¥ 90 Billion Perfume Market: Tmall vs Douyin
Insights

China's CN¥ 90 Billion Perfume Market: Tmall vs Douyin

by Quan Wenjun

China's online perfume market hit CN¥ 90B as Tmall and Douyin split roughly $600M but serve radically different consumers, splitting demand by channel.

E Commerce Perfume China
Food-Medicine Ingredients Surge as Probiotics Plateau
Insights

Food-Medicine Ingredients Surge as Probiotics Plateau

by Quan Wenjun

Chinese yam (+666.9%) and astragalus (+350.6%) lead explosive growth in food-medicine homology ingredients as probiotic growth slows to +3.8% YoY.

China Probiotics Dietary Supplements
China Smart Lock Market Surges +73% to CN¥ 13.7B
Insights

China Smart Lock Market Surges +73% to CN¥ 13.7B

by Quan Wenjun

China's smart-lock market surged +73% to CN¥ 13.7B as a new national security standard and AI features drive mainstream adoption across residential segments.

China Home Appliances smart-locks
China's Beauty and Skincare Market Hits CN¥ 454B in 2025
Insights

China's Beauty and Skincare Market Hits CN¥ 454B in 2025

by Quan Wenjun

China's online beauty and skincare market reached CN¥ 454.2 billion in 2025 (+9.7% YoY) as anti-aging surges +26.3%, luxury brands accelerate, and domestic c...

Beauty Skincare China Market

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