Articles by Quan Wenjun (88)
Why Hiking Became China’s Outdoor Revenue Backbone
Hiking and trekking represent 56.2% of scoped 2025 outdoor revenue, making them the most dependable anchor for China outdoor category strategy.
Sleep Is The Clearest Opening In China's Snackable Wellness Market
Sleep combines scale and momentum in China's snackable wellness market: 24.3M sleep-health posts in 2025, up 17%. Why it is the clearest 2026 opening.
Southeast Asia 3C 2026: Chinese Brands Complete the Indonesia Migration
Chinese brands held 70.3% of Indonesia's leading 3C brand cohort in 2025, as online 3C sales there grew 28.8% to CN¥ 21B, the fastest in the region.
China vs the US: A Decade of Per-Pet Spend Runway
China spends USD 95 per pet annually versus USD 961 in the US, a ten-fold runway that defines the next decade of category premiumisation.
Pet Humanization in China: From Conversation to Commerce
China pet humanization sub-verticals span 410K-post dining buzz to USD 38.2M apparel GMV. Where conversation crossed into commerce, and where not.
Southeast Asia Beauty E-commerce: $4.33B in Three Markets
Beauty sales on a leading regional marketplace in Indonesia, Thailand and Vietnam reached $4.33B in the year to March 2026; hair care grew in all three.
China's CN¥ 90 Billion Perfume Market: A 4.2x Price Gap Splits Demand by Channel
China's perfume market is worth an estimated CN¥ 90B. Online, premium and content-led channels each sold about $300M in six months, at a 4.2x price gap.
Food-Medicine Ingredients Surge as Probiotics Plateau
Chinese yam (+666.9%) and astragalus (+350.6%) lead explosive growth in food-medicine homology ingredients as probiotic growth slows to 3.8% YoY.
China's Online Beauty and Skincare Sales Hit CN¥454B in 2025
China's online beauty and skincare market reached CN¥454.2 billion in 2025, up 9.7% YoY, with anti-aging at CN¥129.8 billion, up 26.3%.
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