Articles by Quan Wenjun (75)
Freeze-Dried Pet Food Hits CN¥ 1.14B as China's Pet Parents Go Premium
China's freeze-dried pet food grew +28.5% YoY in Q1 2023 with 48.7% penetration in dog staple food.
Coffee Makers Surge +35% on Semi-Automatic Wave in China
China's coffee maker market hit CN¥ 2.98 billion in 2022 with semi-automatic machines achieving +105% growth to capture 44% share.
How Air Fryers Captured CN¥ 4.8B in China's Cooking Market
Air fryers dominated China's desktop cooking market in 2022, reaching CN¥ 4.79 billion (+52.5% YoY) through health positioning and price democratization.
Digestive Health Hits US$ 740M on Amazon in 2023
Digestive health supplements reached US$ 740 million on Amazon in 2023, emerging as the top growth niche in a US$ 9.6 billion market.
China's Eye Protection Lighting Surges to CN¥ 7.62B in 2023
China's eye protection lamp market hit CN¥ 7.62B in 2023, up +85.2% YoY. Full-spectrum tech and fragmented competition reshape the lighting landscape.
Why China's Milk Powder Brands Are Losing the Taste Test
Flavor/taste drives 34-59% of milk powder purchase decisions, yet brands allocate less than 5% of messaging to it. This industry-wide gap creates an actionab...
China's Adult Milk Powder Market: CN¥ 9.18bn Online Sales in 2023
China's adult milk powder market hit CN¥ 9.18bn in online sales in 2023, up +16.1% YoY. This analysis covers market size, brand competition, price tiers, and...
China Bone Health Supplements: +57.4% Growth Driven by CN¥ 3.9B Children's Height-Growth Segment
China's bone health supplement market hit CN¥ 8.37B (+57.4% YoY) in 2023. Children's height-growth products surged +117.5% YoY while hydrolyzed egg yolk grew...
Men's Hair Color in China Surges +689% on Douyin — But Single-Use Packs Remain a Market-Wide Pain Point
Bigen holds 28.6% share on Tmall/JD.com while Douyin's men's hair color market rockets +689% YoY. Brand comparison, consumer profiles, and packaging pain poi...
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