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Quan Wenjun

Quan Wenjun

Founder & CEO

Quan Wenjun is the Founder and CEO of Moojing Market Intelligence. With deep expertise in China's digital commerce ecosystem, he built Moojing into a leading APAC market intelligence platform serving global brands, retailers, and investors.

Articles by Quan Wenjun (79)

Niacinamide and Fruit Acids Transform Shower Gel Market
Insights

Niacinamide and Fruit Acids Transform Shower Gel Market

by Quan Wenjun

Amino acid shower gels grew +12.7% YoY to CN¥ 580 million as skincare ingredients migrate to body cleansing in China.

China Personal Care shower-gel
Hardshell Jackets Double to CN¥ 1.5B as China's Outdoor Boom Accelerates
Insights

Hardshell Jackets Double to CN¥ 1.5B as China's Outdoor Boom Accelerates

by Quan Wenjun

Hardshell jackets reached CN¥ 1.5 billion (+104.8% YoY) as post-pandemic mobility drove outdoor recreation demand in China.

China outdoor sports
Liver Health Supplements Lead China's Nutritional Boom at +108.1% YoY
Insights

Liver Health Supplements Lead China's Nutritional Boom at +108.1% YoY

by Quan Wenjun

Milk thistle supplements hit CN¥ 458 million in Q1 2023 as Chinese consumers aged 25-40 invest heavily in liver care.

China dietary-supplements Health & Wellness
Social Media Trends in China's Lighting Market: 2023 Platform Dynamics
Insights

Social Media Trends in China's Lighting Market: 2023 Platform Dynamics

by Quan Wenjun

Xiaohongshu drives 90% of mentions, Douyin captures 68% of engagement. Social media trends reshaping China's eye protection lighting market in 2023.

Social Media China lighting
Freeze-Dried Pet Food Hits CN¥ 1.14B as China's Pet Parents Go Premium
Insights

Freeze-Dried Pet Food Hits CN¥ 1.14B as China's Pet Parents Go Premium

by Quan Wenjun

China's freeze-dried pet food grew +28.5% YoY in Q1 2023 with 48.7% penetration in dog staple food.

Consumer Trends China Pet Food
Coffee Makers Surge +35% on Semi-Automatic Wave in China
Insights

Coffee Makers Surge +35% on Semi-Automatic Wave in China

by Quan Wenjun

China's coffee maker market hit CN¥ 2.98 billion in 2022 with semi-automatic machines achieving +105% growth to capture 44% share.

Appliances China coffee-makers
How Air Fryers Captured CN¥ 4.8B in China's Cooking Market
Insights

How Air Fryers Captured CN¥ 4.8B in China's Cooking Market

by Quan Wenjun

Air fryers dominated China's desktop cooking market in 2022, reaching CN¥ 4.79 billion (+52.5% YoY) through health positioning and price democratization.

Appliances China air-fryer
Digestive Health Hits US$ 740M on Amazon in 2023
Insights

Digestive Health Hits US$ 740M on Amazon in 2023

by Quan Wenjun

Digestive health supplements reached US$ 740 million on Amazon in 2023, emerging as the top growth niche in a US$ 9.6 billion market.

Amazon dietary-supplements digestive-health
China's Eye Protection Lighting Surges to CN¥ 7.62B in 2023
Insights

China's Eye Protection Lighting Surges to CN¥ 7.62B in 2023

by Quan Wenjun

China's eye protection lamp market hit CN¥ 7.62B in 2023, up +85.2% YoY. Full-spectrum tech and fragmented competition reshape the lighting landscape.

China lighting eye-protection

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