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Quan Wenjun

Quan Wenjun

Founder & CEO

Quan Wenjun is the Founder and CEO of Moojing Market Intelligence. With deep expertise in China's digital commerce ecosystem, he built Moojing into a leading APAC market intelligence platform serving global brands, retailers, and investors.

Articles by Quan Wenjun (90)

China's Pet Market: CN¥ 17bn, Male Owners Now Majority
Insights

China's Pet Market: CN¥ 17bn, Male Owners Now Majority

by Quan Wenjun

China's online pet market reached CN¥ 17.04 billion in Q1 2024, with male owners crossing 55% for the first time and baked cat food surging +150.9% YoY.

China pets Pet Market
Baked Cat Food +150.9%: Xianlang, MAG, and Pet Supplements
Insights

Baked Cat Food +150.9%: Xianlang, MAG, and Pet Supplements

by Quan Wenjun

Cat baked food surged +150.9% YoY to CN¥ 360M in Q1 2024. Xianlang leads at 31.3% share. Pet supplements hit CN¥ 800M as joint care and bad breath control dr...

China pets Cat Food
Open-Ear Headphones & Learning Tablets: China's New 3C Darlings
Insights

Open-Ear Headphones & Learning Tablets: China's New 3C Darlings

by Quan Wenjun

Open-ear headphones and learning tablets drive China's 3C growth in Q1 2024 — Huawei FreeClip, Xueersi case studies, and consumer demographics.

3C Electronics open-ear-headphones learning-tablets
Brand Competition in U.S. Amazon Supplements: 2023 Insights
Insights

Brand Competition in U.S. Amazon Supplements: 2023 Insights

by Quan Wenjun

How top brands compete on Amazon's dietary supplements market in 2023 — pricing, category dominance, and challenger strategies.

Amazon Dietary Supplements brand-competition
U.S. Amazon Dietary Supplements: 2023 Market Intelligence
Insights

U.S. Amazon Dietary Supplements: 2023 Market Intelligence

by Quan Wenjun

U.S. Amazon dietary supplements market 2023 — top categories, brand rankings, and growth trends from Moojing Market Intelligence.

Amazon Dietary Supplements Us Market
Kitchen ACs and Portable Appliances: China's Two Rising Home Appliance Niches
Insights

Kitchen ACs and Portable Appliances: China's Two Rising Home Appliance Niches

by Quan Wenjun

Kitchen air conditioners hit CN¥ 1.1 billion at +358.8% YoY; portable hair dryers surged +45.5% in Q1 2024 as China's home appliances market creates new sub-...

China Home Appliances kitchen-air-conditioner
Premium Shift Reshapes China's CN¥ 104B Sportswear Market
Insights

Premium Shift Reshapes China's CN¥ 104B Sportswear Market

by Quan Wenjun

China's sportswear market hits CN¥ 104.4B with consumers trading up to premium tiers, as the CN¥ 600-800 segment grows +25.1% YoY.

Footwear China Sportswear
Blush Breakout & Makeup Remover Upgrade: China Q1 2024
Insights

Blush Breakout & Makeup Remover Upgrade: China Q1 2024

by Quan Wenjun

Blush surges and makeup remover upgrades in China's Q1 2024 beauty market — category analysis, cream format dominance, and brand spotlights.

Beauty blush makeup-remover
Fila and New Balance Disrupt Sportswear Rankings
Insights

Fila and New Balance Disrupt Sportswear Rankings

by Quan Wenjun

Fila grew +15.5% and New Balance +17.7% YoY as retro sneakers reshaped China's sportswear brand rankings in MAT2023, shifting competition across price tiers.

brands China Sportswear

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