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Quan Wenjun

Quan Wenjun

Founder & CEO

Quan Wenjun is the Founder and CEO of Moojing Market Intelligence. With deep expertise in China's digital commerce ecosystem, he built Moojing into a leading APAC market intelligence platform serving global brands, retailers, and investors.

Articles by Quan Wenjun (91)

Bone Health and Oral Beauty Drive China's Supplement Boom
Insights

Bone Health and Oral Beauty Drive China's Supplement Boom

by Quan Wenjun

Bone health surges +34.5% YoY to CN¥ 9.09B while collagen grows +27.5% amid oral beauty decline. Key segments, ingredients, and brands reshaping China's supp...

Health & Wellness
China's Pet Market: CN¥ 17bn, Male Owners Now Majority
Insights

China's Pet Market: CN¥ 17bn, Male Owners Now Majority

by Quan Wenjun

China's online pet market reached CN¥ 17.04 billion in Q1 2024, with male owners crossing 55% for the first time and baked cat food surging +150.9% YoY.

China Pet
Baked Cat Food +150.9%: Xianlang, MAG, and Pet Supplements
Insights

Baked Cat Food +150.9%: Xianlang, MAG, and Pet Supplements

by Quan Wenjun

Cat baked food surged +150.9% YoY to CN¥ 360M in Q1 2024. Xianlang leads at 31.3% share. Pet supplements hit CN¥ 800M as joint care and bad breath control dr...

China Pet
Open-Ear Headphones & Learning Tablets: China's New 3C Darlings
Insights

Open-Ear Headphones & Learning Tablets: China's New 3C Darlings

by Quan Wenjun

Open-ear headphones and learning tablets drive China's 3C growth in Q1 2024 — Huawei FreeClip, Xueersi case studies, and consumer demographics.

Consumer Electronics
Brand Competition in U.S. Amazon Supplements: 2023 Insights
Insights

Brand Competition in U.S. Amazon Supplements: 2023 Insights

by Quan Wenjun

How top brands compete on Amazon's dietary supplements market in 2023 — pricing, category dominance, and challenger strategies.

E-commerce & Channels Brand Strategy Health & Wellness
U.S. Amazon Dietary Supplements: 2023 Market Intelligence
Insights

U.S. Amazon Dietary Supplements: 2023 Market Intelligence

by Quan Wenjun

U.S. Amazon dietary supplements market 2023 — top categories, brand rankings, and growth trends from Moojing Market Intelligence.

E-commerce & Channels Health & Wellness United States
Kitchen ACs and Portable Appliances: China's Two Rising Home Appliance Niches
Insights

Kitchen ACs and Portable Appliances: China's Two Rising Home Appliance Niches

by Quan Wenjun

Kitchen air conditioners hit CN¥ 1.1 billion at +358.8% YoY; portable hair dryers surged +45.5% in Q1 2024 as China's home appliances market creates new sub-...

China Home Appliances
Premium Shift Reshapes China's CN¥ 104B Sportswear Market
Insights

Premium Shift Reshapes China's CN¥ 104B Sportswear Market

by Quan Wenjun

China's sportswear market hits CN¥ 104.4B with consumers trading up to premium tiers, as the CN¥ 600-800 segment grows +25.1% YoY.

China Fashion & Accessories
Blush Breakout & Makeup Remover Upgrade: China Q1 2024
Insights

Blush Breakout & Makeup Remover Upgrade: China Q1 2024

by Quan Wenjun

Blush surges and makeup remover upgrades in China's Q1 2024 beauty market — category analysis, cream format dominance, and brand spotlights.

Beauty & Skincare

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