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Quan Wenjun

Quan Wenjun

Founder & CEO

Quan Wenjun is the Founder and CEO of Moojing Market Intelligence. With deep expertise in China's digital commerce ecosystem, he built Moojing into a leading APAC market intelligence platform serving global brands, retailers, and investors.

Articles by Quan Wenjun (88)

China's Pet Market: CN¥ 17bn as Men Become Majority Owners
Insights

China's Pet Market: CN¥ 17bn as Men Become Majority Owners

by Quan Wenjun

China's online pet market reached CN¥ 17.04 billion in Q1 2024, with male owners crossing 55% for the first time and baked cat food surging +150.9% YoY.

Pet China
China Baked Cat Food +150.9% and Pet Supplements, Q1 2024
Insights

China Baked Cat Food +150.9% and Pet Supplements, Q1 2024

by Quan Wenjun

Baked cat food grew 150.9% YoY to CN¥ 360 million in Q1 2024 on meat-powder-free claims, while China's pet supplements market reached CN¥ 800 million.

Pet China
Open-Ear Headphones & Learning Tablets: China's New 3C Darlings
Insights

Open-Ear Headphones & Learning Tablets: China's New 3C Darlings

by Quan Wenjun

Open-ear headphones and learning tablets drive China's 3C growth in Q1 2024, with Huawei FreeClip and Xueersi case studies and consumer demographics.

Consumer Electronics
Brand Competition in US Online Supplements: 2023 Insights
Insights

Brand Competition in US Online Supplements: 2023 Insights

by Quan Wenjun

How brands compete in the US online dietary supplements market in 2023, from pricing and subscriptions to gummies and strategies for challengers.

Health & Wellness Brand Strategy E-commerce & Channels
U.S. Dietary Supplements Online: 2023 Market Intelligence
Insights

U.S. Dietary Supplements Online: 2023 Market Intelligence

by Quan Wenjun

The US dietary supplements market was worth USD 66.75 billion in 2023. Inside its fragmented online brand landscape and the digestive and gummy growth niches.

Health & Wellness United States E-commerce & Channels
China Kitchen ACs and Portable Appliances: Two Rising Niches
Insights

China Kitchen ACs and Portable Appliances: Two Rising Niches

by Quan Wenjun

Kitchen air conditioners reached CN¥ 1.1 billion in Q1 2024 (+358.8% YoY), and portable hair dryers grew 45.5% while personal care appliances fell.

Home Appliances China
Premium Shift Reshapes China's CN¥ 104B Sportswear Market
Insights

Premium Shift Reshapes China's CN¥ 104B Sportswear Market

by Quan Wenjun

China's sportswear market hit CN¥ 104.4B in the year to May 2023 as consumers traded up; on a leading marketplace the CN¥ 600-800 segment grew 25.1% YoY.

Fashion & Accessories China
Blush Breakout & Makeup Remover Upgrade: China Q1 2024
Insights

Blush Breakout & Makeup Remover Upgrade: China Q1 2024

by Quan Wenjun

Blush surges and makeup remover upgrades in China's Q1 2024 beauty market, with category analysis, cream format dominance and brand spotlights.

Beauty & Skincare
Retro Sneakers and Price Tiers Shape China's Sportswear
Insights

Retro Sneakers and Price Tiers Shape China's Sportswear

by Quan Wenjun

How retro-design sneakers, the running boom and price positioning shaped brand strategy in China's online sportswear market in the year to May 2023.

Fashion & Accessories China Brand Strategy

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