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335 articles available

  1. Insights
    4 min read

    China's Unsweetened Tea Surges +30% With Huge Growth Headroom

    China's unsweetened tea hit CN¥ 590M at +30% YoY yet holds just 7.7% share versus Japan's 85.2%, pointing to a long runway for the sugar-free beverage category.

  2. Insights
    8 min read

    Sun Protection +227%, Cotton-Polyester Blends Surge: China Sports T-Shirt Opportunity Points Q3 2023

    Four data-driven opportunity points in China's Q3 2023 sports T-shirt market: sun protection styles, material blends, couple's gifting, and athleisure crosso...

  3. Insights
    5 min read

    Tonic Packaging Innovation: Powder Formats Surge +29.4%

    China's tonic market reinvents traditional ingredients through powder (+29.4% YoY) and liquid (+28.5% YoY) formats targeting young urban consumers.

  4. Insights
    6 min read

    China Nuts & Roasted Snacks Q3 2023: Gift Boxes Now the Largest Format

    China's largest online snack segment: nut gift boxes now lead the format mix at 26.3% of sales, and no-additive nuts grew +37.6% YoY in Jan-Jul 2023.

  5. Insights
    5 min read

    China's Snack Food Market Q3 2023: CN¥ 45.8B Online Sales Driven by Health Innovation

    China's online snack market reached CN¥ 45.8B in Jan-Jul 2023. Seven trends — from wellness ingredients to DIY — are reshaping category dynamics.

  6. Insights
    4 min read

    China Online Dairy Hits CN¥ 82B as Prices Rise +4.6%

    China's online dairy market reached CN¥ 82.16 billion in MAT 2023, driven by premiumization and functional dairy growth.

  7. Insights
    4 min read

    China's Health Beauty Share Hits 25.2% Amid Market Decline

    Health & beauty captures 25.2% of China's beauty market despite -8.8% YoY decline, outperforming broader beauty in key promotions.

  8. Insights
    4 min read

    China's Clean Beauty Surges +22.3% YoY to CN¥ 3 Billion

    Clean beauty on Tmall grew +22.3% YoY to CN¥ 2.99 billion in 2022, with China's global share surging +5pp to overtake the US.

  9. Insights
    5 min read

    China Fashion Drops -13.8% but Premiumization Lifts ASP

    China's Tmall fashion market fell to CN¥ 493B in 2022, yet all 15 sub-categories raised average prices as consumers traded up.

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