All News & Research
334 articles available
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Insights6 min read
China Adult Milk Powder: Online Sales Hit CN¥ 9.18bn in 2023
Online adult milk powder sales across three leading Chinese marketplaces reached CN¥ 9.18bn in 2023, up 16.1%, as elderly formulas and premium tiers grew.
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Insights4 min read
Who Buys Adult Milk Powder in China? Consumer Segments and Messaging Gaps
Pregnant women (35.7%) and elderly caregivers (32.7%) drive nearly 70% of China's adult milk powder discussion, yet brands lead on nutrition, not taste.
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Insights6 min read
Global Air Fryer Market 2023: Demand-Led Growth in Germany
Air fryer sales on a leading marketplace in each of the US, Germany and the Philippines passed CN¥ 4.1 billion in Jan–Nov 2023.
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Insights5 min read
Air Fryer Brand Competition 2023: US, Germany, Philippines
How air fryer brand competition differed across the US, Germany and the Philippines in 2023, as the US market consolidated and the Philippine one fragmented.
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Insights5 min read
How Five Eye Protection Lamp Brands Advertised in Q4 2023
How five eye protection desk lamp brands in China used posting cadence, platform mix and influencer tiers in their Q4 2023 social media advertising.
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Insights8 min read
China's CN¥ 328.3B Nutritional Supplements Market: Four Trends Reshaping Consumer Demand in Q4 2023
China's nutritional supplements market hit CN¥ 328.3B in 2023 as online sales grew 31.1% YoY. Four structural trends are driving the next wave of growth.
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Insights7 min read
China's Men's Personal Care Market: Body Grooming Surges
Skincare holds 54.6% of men's personal care sales on two leading marketplaces, while depilatory cream and hair color post 35%+ five-year CAGR. Q4 2023 data.
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Insights9 min read
China Men's Hair Color: Content Commerce and Packaging Gaps
Men's hair color sales in China grew 689% on a leading content-led marketplace: consumer profiles, what buyers want, and the packaging pain points they report.
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Insights8 min read
China Water Bottle Market Q3 2023: The New Growth Pockets
Cold-retention insulated bottles grew 92% to CN¥ 552 million on two leading Chinese marketplaces in the year to August 2023, while ceramic bottles doubled.
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