All News & Research
334 articles available
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Insights4 min read
China Home Appliances Q1 2023: How Emerging Categories Grew
Appliance sales on two leading Chinese marketplaces were almost flat at CN¥ 50.41 billion in Q1 2023 as outdoor power, floor scrubbers and wall breakers surged.
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Insights5 min read
Freeze-Dried Pet Food Hits CN¥ 1.14B as China's Pet Parents Go Premium
Online sales of freeze-dried pet food in China grew 28.5% YoY to CN¥ 1.14B in Q1 2023, as pet owners turn to premium nutrition for their pets.
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Insights3 min read
China Fashion Jewelry Online H1 2023: A Shift to Affordable
Fashion jewelry sales on two leading Chinese marketplaces came to CN¥ 56.4 billion in the year to August 2023, as sub-CN¥ 200 products took 55.7% share.
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Insights5 min read
Value Positioning Wins in China's Cooking Appliances
China's desktop cooking appliances defied premiumization trends in 2022, with low-end and mid-range segments driving growth across all eight categories.
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Insights4 min read
China's Desktop Cooking Market Polarizes Around Health
China's desktop cooking market polarized in 2022, as air fryers (+52.5%) and electric steamers (+61.2%) grew on two leading marketplaces on health positioning.
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Insights5 min read
Floor Scrubbers vs Sweeping Robots: China's Cleaning Split
China's CN¥ 3.61B cleaning market splits, as floor scrubbers attract 200+ brands while sweeping robot sales concentrate in a handful of brands.
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Insights4 min read
How a Chinese Appliance Brand Broke Into the US Market
Home appliance sales on a leading US marketplace reached US$4.9 billion, and one Chinese brand broke into its top tier by specialising in one category.
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Insights4 min read
Body Cleansing Market Holds at CN¥ 52.3B as Shower Gel Grows
China's body cleansing market on two leading marketplaces held almost flat at CN¥ 52.3 billion in MAT2023, as shower gels grew 7.68% and scalp care 35.3%.
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Insights6 min read
Bosein Skincare in China: How Ingredient-Led Buying Grew
Bosein (Pro-Xylane) skincare sales on two leading Chinese marketplaces hit CN¥ 2.59 billion in H1 2023 (+151.7% YoY), as ingredient-driven buying grew.
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