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334 articles available

  1. Insights
    10 min read

    China Kitchen ACs and Portable Appliances: Two Rising Niches

    Kitchen air conditioners reached CN¥ 1.1 billion in Q1 2024 (+358.8% YoY), and portable hair dryers grew 45.5% while personal care appliances fell.

  2. Insights
    9 min read

    China Health Supplements: Q1 2024 Market Intelligence

    China's health supplements market in Q1 2024: market scale, sub-segment growth, platform dynamics, and consumer demand for targeted health solutions.

  3. Insights
    4 min read

    Vans in China: Design Heritage and Consumer Insights

    What China's sportswear consumers valued in Vans in the year to May 2023, from its checkerboard pattern and retro styling to sizing and fit.

  4. Insights
    7 min read

    Eye & Liver Supplements: China's Fastest-Growing Health Niches

    Eye and liver health supplements surged in China in Q1 2024, with ingredient analysis, Renhe and Swisse case studies and consumer demographics.

  5. Insights
    4 min read

    Premium Shift Reshapes China's CN¥ 104B Sportswear Market

    China's sportswear market hit CN¥ 104.4B in the year to May 2023 as consumers traded up; on a leading marketplace the CN¥ 600-800 segment grew 25.1% YoY.

  6. Insights
    7 min read

    How Functional Innovation Drives China's Dairy Growth in Q1 2024

    Children's milk powder sells at a 70% price premium in China, CN¥217 on average, yet grew fastest in Q1 2024, up 47.7%, on functional ingredients.

  7. Insights
    4 min read

    Sun-Protective Pants and Carbon-Plate Shoes Lead Growth

    In the year to May 2023, sun-protective ice silk pants grew 338.3% and carbon-plate running shoes 64.1% as functional innovation drove China's sportswear.

  8. Insights
    7 min read

    Blush Breakout & Makeup Remover Upgrade: China Q1 2024

    Blush surges and makeup remover upgrades in China's Q1 2024 beauty market, with category analysis, cream format dominance and brand spotlights.

  9. Insights
    4 min read

    Retro Sneakers and Price Tiers Shape China's Sportswear

    How retro-design sneakers, the running boom and price positioning shaped brand strategy in China's online sportswear market in the year to May 2023.

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