All News & Research
318 articles available
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News & Announcements6 min read
Jerseys and Footballs: China's 2026 World Cup Fan Gear
Chinese fans bought more and more football gear into the June kickoff — national-team jersey revenue reached CN¥ 16.9M (+138% vs a year ago), footballs led a...
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News & Announcements6 min read
Football Gear, Drinks and Snacks: China's World Cup Spend
Chinese shoppers spent more and more on football gear, drinks and snacks before the 11 June World Cup kickoff — jerseys +138% vs a year ago, drinks +74% from...
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News & Announcements8 min read
Europe's Portable-AC Boom Was Four Markets, Not One
The 2026 heatwave lifted four European portable-AC markets at very different speeds — and category growth proved a poor guide to competitive gain.
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News & Announcements6 min read
The No-Install AC: Cheap Niche at Home, Premium Hit Abroad
The no-install AC is a cheap domestic niche, yet the same concept — Midea's PortaSplit — sells as a premium hit in Europe.
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News & Announcements5 min read
Inside Midea's Home Advantage: Why a Domestic Leader Globalises
In its mature home market Midea is the No. 1 household-AC brand at ~28% share — and runs the same two-brand playbook it deploys abroad.
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News & Announcements5 min read
How Midea Won Germany: Inside the PortaSplit Sell-Out
Amazon data shows Midea is Germany's No. 1 portable-AC brand at 19.0% share — a premium, regulation-aware win, not a continent-wide sweep.
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News & Announcements6 min read
China Back-to-School 2025: The Three Forces Behind a CN¥ 49.9B College Season
China's Q1 2025 college back-to-school season reached CN¥ 49.9B (~US$ 6.9B) online. A Moojing partnership study reads it through three pillars: campus 3C, re...
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News & Announcements6 min read
Subsidy Season: How National Incentives Powered China's Campus 3C Upgrade in 2025
In China's 2025 back-to-school season, national subsidies of up to 15% pulled forward a campus 3C upgrade — February laptop spend ran +12% above Double 11 2024.
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News & Announcements7 min read
Style-First: Why China's College Students Bought the Look, Not the Label in 2025
In China's 2025 back-to-school season, students spent CN¥ 5.58B on fashion — but weighed occasion and style over brand, a Moojing partnership read.
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