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315 articles available

  1. News & Announcements
    6 min read

    The No-Install AC: Cheap Niche at Home, Premium Hit Abroad

    The no-install AC is a cheap domestic niche, yet the same concept — Midea's PortaSplit — sells as a premium hit in Europe.

  2. News & Announcements
    5 min read

    Inside Midea's Home Advantage: Why a Domestic Leader Globalises

    In its mature home market Midea is the No. 1 household-AC brand at ~28% share — and runs the same two-brand playbook it deploys abroad.

  3. News & Announcements
    5 min read

    How Midea Won Germany: Inside the PortaSplit Sell-Out

    Amazon data shows Midea is Germany's No. 1 portable-AC brand at 19.0% share — a premium, regulation-aware win, not a continent-wide sweep.

  4. News & Announcements
    6 min read

    China Back-to-School 2025: The Three Forces Behind a CN¥ 49.9B College Season

    China's Q1 2025 college back-to-school season reached CN¥ 49.9B (~US$ 6.9B) online. A Moojing partnership study reads it through three pillars: campus 3C, re...

  5. News & Announcements
    7 min read

    Subsidy Season: How National Incentives Powered China's Campus 3C Upgrade in 2025

    In China's 2025 back-to-school season, national subsidies of up to 15% pulled forward a campus 3C upgrade — February laptop spend ran +12% above Double 11 2024.

  6. News & Announcements
    7 min read

    Style-First: Why China's College Students Bought the Look, Not the Label in 2025

    In China's 2025 back-to-school season, students spent CN¥ 5.58B on fashion — but weighed occasion and style over brand, a Moojing partnership read.

  7. News & Announcements
    7 min read

    Refined Self-Care 2025: How China's College Students Learned to Read the Label

    In China's 2025 back-to-school season, college students moved CN¥ 3.72B of personal-care spend toward ingredient-savvy "refined repair" — skin maintenance no...

  8. News & Announcements
    6 min read

    Urban Light Outdoor 2024: How the Trail Style Took Over the Commute

    In China's 2024 Autumn/Winter season, "light outdoor" apparel sales rose +42% as trail and park styles crossed into the daily commute. A JD × Moojing read on...

  9. News & Announcements
    5 min read

    Colour & Style 2024: China's Winter Wardrobe as Emotional Expression

    In China's 2024 Autumn/Winter season, colour and styling became a form of emotional self-expression. A JD × Moojing study reads the palettes and archetypes s...

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