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334 articles available

  1. Insights
    7 min read

    'Weight Loss' Health Foods Still Sell CN¥ 1.1 Billion Online

    China is phasing out the 'weight loss' health-food claim by 2028; online, health foods titled with it sold CN¥ 1.1 billion in the year to August 2026.

  2. Insights
    5 min read

    China Online Protein Powder Sales Up 27% as More Units Sold

    Online protein powder sales across three of China's largest marketplaces rose 27% like for like in the year to August 2026, as more units sold.

  3. Insights
    8 min read

    China's Weight Management Year: Clinics, Drugs, Online Sales

    How China's 2024 Weight Management Year, weight clinics and GLP-1 approvals line up with online sales across three of China's largest marketplaces.

  4. Insights
    7 min read

    Five Crafts Doubled Online in China: Four Moves for Brands

    Five craft and hobby products grew 116% on three of China's largest marketplaces in the year to August 2026. Four recommendations for brands.

  5. Insights
    7 min read

    China Online Compact Camera Sales Grew 58%, Mostly on Price

    Compact-camera sales on three of China's largest marketplaces grew 58% in the year to August 2026, mostly on price, while instant cameras held level.

  6. Insights
    5 min read

    China's Analog Bag Is a Journaling Bag, and Posts Tripled

    Journals sold 5% more units on three of China's largest marketplaces in the year to August 2026, at 13% lower prices; journaling-bag posts tripled.

  7. Insights
    10 min read

    China Online Fuse-Bead Sales Hit CN¥ 1.57 Billion in a Year

    Fuse-bead sales on three of China's largest marketplaces rose from CN¥ 81 million to CN¥ 1.57 billion in the year to August 2026, as crafts took off.

  8. Insights
    9 min read

    Fuse-Bead Posts Outnumber China's Digital Detox Talk 70 to 1

    Chinese posts about fuse beads outnumbered posts about quitting the phone 70 to 1 in 2025-26, and on Douyin, we believe, that talk is mostly from parents.

  9. Insights
    7 min read

    China Online Beauty Growth Slows to 1.1%: Five Moves for H2

    China's online beauty category grew 1.1% in January-July 2026 across three major marketplaces. Five recommendations for brands for H2 2026.

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