All News & Research
315 articles available
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News & Announcements6 min read
OWS Earphones Surge +164.3% as China's Audio Wearable Market Fragments
OWS earphones surged +164.3% YoY to CN¥ 17.7 billion on Taobao-Tmall in 2024, displacing TWS earphones as the primary growth engine in China's wearable audio...
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News & Announcements8 min read
Beyond Food: Sports +23.3% and Tablets +88.6% Win China's National Day Non-Food Surge
Beyond food: sports and electronics gifting for China's Mid-Autumn and National Day festivals, H2 2025, with category demand and consumer signals from Moojing.
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News & Announcements7 min read
Mid-Autumn & National Day 2025: China's Festival Product Winners Across 15 Categories
A data-driven food & beverage product guide for China's Mid-Autumn and National Day festivals, H2 2025: high-potential categories and gifting-demand signals.
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News & Announcements8 min read
Mooncake Market Bifurcation: Why Loose Formats Win While Gift Boxes Decline
China's mooncake market trends for H2 2025: flavour and format innovation, gifting demand and fast-growing sub-categories, from Moojing data.
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News & Announcements9 min read
The Southeast Asia Opportunity: Why Indonesia and Vietnam Are Chinese Hygiene Brands' Next Big Markets
How China's disposable-hygiene brands are expanding into Southeast Asia in H2 2025: category demand, market-entry signals and growth opportunities, by Moojing.
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News & Announcements8 min read
Festival Drinks: Why Alcohol +42.9% and Chilled Dairy +51.7% Are Mid-Autumn's Breakout Categories
Festival beverage trends in China for H2 2025 across alcohol and dairy: gifting demand, fast-growing sub-categories and consumer signals from Moojing data.
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News & Announcements10 min read
Safety, Not Price: How the CCTV 315 Incident Transformed China's Feminine Hygiene Market
Safety and innovation in China's feminine-hygiene market, H2 2025: material trends, fast-growing formats and consumer-demand signals from Moojing data.
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News & Announcements4 min read
China Home Appliance Sales Surge +25.3% to CN¥ 888B
China's home appliance retail sales hit CN¥ 888.3 billion in 2025, up +25.3% YoY, as subsidies and online channels drive growth.
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News & Announcements5 min read
Pet Tech, AI Toys, and Trail Running Fuel China Growth
Smart pet appliances, AI toys, health products, and trail running post +30% YoY growth, revealing China's emerging lifestyle verticals.
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