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Coffee Machines +144%, Robot Vacuums +72%: JD.com's Small Appliance Boom in H1 2025
News & Announcements

Coffee Machines +144%, Robot Vacuums +72%: JD.com's Small Appliance Boom in H1 2025

by Jessie Wang

Market analysis of Small Home Appliances in China. H1 2025 insights and trends.

How China's Trade-In Subsidies Are Reshaping the CN¥ 1,000+ Small Appliances Tier
News & Announcements

How China's Trade-In Subsidies Are Reshaping the CN¥ 1,000+ Small Appliances Tier

by Jessie Wang

Market analysis of Small Home Appliances in China. H1 2025 insights and trends.

China's Personal Care Market Surges +22.8% in H1 2025
News & Announcements

China's Personal Care Market Surges +22.8% in H1 2025

by Jotham Lim

Market analysis of Personal Care in China. H1 2025 insights and trends.

China's Personal Care Market Surges to CN¥ 117 Billion
News & Announcements

China's Personal Care Market Surges to CN¥ 117 Billion

by Jotham Lim

China's online personal care market reached CN¥ 117 billion in MAT2025, up +22.8% YoY, driven by fragrance innovation and Douyin's channel disruption.

Scent vs. Efficacy: How Fragrance Became the #1 Driver in China's Hair and Body Care Market
News & Announcements

Scent vs. Efficacy: How Fragrance Became the #1 Driver in China's Hair and Body Care Market

by Quan Wenjun

Market analysis of Personal Care in China. H1 2025 insights and trends.

How Douyin's 38.9% Body Care Dominance Is Forcing a China Channel Rethink
News & Announcements

How Douyin's 38.9% Body Care Dominance Is Forcing a China Channel Rethink

by Quan Wenjun

Market analysis of Personal Care in China. H1 2025 insights and trends.

Vietnam and Indonesia Drive SE Asia's Hygiene Surge
News & Announcements

Vietnam and Indonesia Drive SE Asia's Hygiene Surge

by Jotham Lim

Vietnam's +70.2% growth nearly matches Indonesia in SE Asia's hygiene market. MAKUKU captures 13% of Indonesian baby diapers via social media strategy.

No-Makeup Look Dominates China Beauty: 645K Mentions, +94% Hybrid Product Growth
News & Announcements

No-Makeup Look Dominates China Beauty: 645K Mentions, +94% Hybrid Product Growth

by Jotham Lim

China's no-makeup look trend dominated H1 2025 with 645K social mentions (+50% YoY). Skincare-makeup hybrids grew +94.3% as consumers reject fake refinement ...

Robot Vacuums to Coffee Machines: China's Fastest-Growing Small Appliance Categories in H1 2025
News & Announcements

Robot Vacuums to Coffee Machines: China's Fastest-Growing Small Appliance Categories in H1 2025

by Quan Wenjun

Market analysis of Small Home Appliances in China. H1 2025 insights and trends.

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