All News & Research
334 articles available
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Insights8 min read
Beyond Food: Sports +23.3% and Tablets +88.6% Win China's National Day Non-Food Surge
Tablets grew 88.6%, large home appliances 44% and the sports triangle 23.3% across China's 2024 Mid-Autumn and National Day. Where non-food spending went.
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Insights7 min read
Mid-Autumn & National Day 2025: China's Festival Product Winners Across 15 Categories
A data-driven food & beverage product guide for China's Mid-Autumn and National Day festivals, H2 2025: high-potential categories and gifting-demand signals.
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Insights7 min read
Mooncake Market Bifurcation: Why Loose Formats Are Growing
Loose mooncake volume grew 7.1% in Mid-Autumn 2024 while gift boxes, 86.4% of online sales, came under pressure as China's mooncake market split in two.
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Insights8 min read
The Southeast Asia Opportunity: Why Indonesia and Vietnam Are Chinese Hygiene Brands' Next Big Markets
Hygiene sales on leading Southeast Asian marketplaces reached CN¥ 3.58B in Jan–Jul 2025. Why Vietnam (+70.2%) and Indonesia are Chinese brands' next markets.
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Insights8 min read
Mid-Autumn Drinks: Why Alcohol and Chilled Dairy Grew Most
Festival beverage trends in China for H2 2025 across alcohol and dairy: gifting demand, fast-growing sub-categories and consumer signals from Moojing data.
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Insights8 min read
Safety Became Decisive in China's Feminine Hygiene Market
China feminine hygiene market 2025: online pad sales grew 23.9% to CN¥ 12.88 billion in January to August, mostly at brands that repositioned on safety.
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Insights4 min read
China Home Appliance Sales Surge 25.3% to CN¥ 888B
China's home appliance retail sales hit CN¥ 888.3 billion in the first nine months of 2025, up 25.3% YoY, as subsidies and online channels drive growth.
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Insights5 min read
Pet Tech, AI Toys, and Trail Running Fuel China Growth
Smart pet appliances, AI toys, health products and trail running grew strongly in 2025, with health and wellness up 21.4% and the others faster still.
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Insights7 min read
China Disposable Hygiene H2 2025: Medical-Grade Safety Shift
China's disposable-hygiene market in H2 2025: how content-led commerce reshaped demand, the fast-growing formats, and why safety now drives purchases.
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