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334 articles available

  1. Insights
    6 min read

    Southeast Asia Beauty 2026: Skincare Anchors, Singapore Premiums, Indonesia Volumes

    Southeast Asia's online beauty market reached CN¥ 40.45 billion in 2025 (+23.8% YoY). Skincare is twice cosmetics; Indonesia leads scale, Singapore growth.

  2. Insights
    6 min read

    Southeast Asia Home Appliances 2026: Vietnam Runs Fragmented, Singapore Runs Concentrated

    Southeast Asia's online appliance markets fall into two types: Vietnam is small-appliance led and fragmented, Singapore concentrated and premium.

  3. Insights
    5 min read

    Southeast Asia 3C 2026: Chinese Brands Complete the Indonesia Migration

    Chinese brands held 70.3% of Indonesia's leading 3C brand cohort in 2025, as online 3C sales there grew 28.8% to CN¥ 21B, the fastest in the region.

  4. Insights
    6 min read

    Southeast Asia 2026: Three Online Consumer Categories Cross CN¥ 165B Together

    Beauty, 3C digital and home appliances in Southeast Asia crossed CN¥ 165.93 billion online in 2025; beauty grew fastest at 23.8%, 3C led on scale.

  5. Insights
    7 min read

    China vs the US: A Decade of Per-Pet Spend Runway

    China spends USD 95 per pet annually versus USD 961 in the US, a ten-fold runway that defines the next decade of category premiumisation.

  6. Insights
    7 min read

    From Babies to Pets: China's Nine-Quarter Conversation Shift

    China's pet-to-baby social conversation ratio grew from 1.13x in Q1 2024 to 3.00x in Q1 2026 across nine quarters of multi-platform social listening.

  7. Insights
    6 min read

    The Single-Female Engine Driving China's Pet Conversation

    All eight leading cohorts in China's Q1 2026 pet conversation are female, with NSR sentiment above +0.97. Inside the urban demand engine.

  8. Insights
    6 min read

    Pet Humanization in China: From Conversation to Commerce

    China pet humanization sub-verticals span 410K-post dining buzz to USD 38.2M apparel GMV. Where conversation crossed into commerce, and where not.

  9. Insights
    7 min read

    China's USD 11.9B Pet Economy: How Babies Became Pets in 24 Months

    China's pet e-commerce category reached USD 11.9B in 2025 (+17.5% YoY) as consumer conversation tripled from babies to pets across nine quarters.

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