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311 articles available

  1. News & Announcements
    4 min read

    Cookware Booms +24.6% as Health Materials Rise

    China's cookware market hit CN¥ 22.19B (+24.6% YoY) as consumers demand uncoated, health-safe cooking materials, reshaping brand competition and product design.

  2. News & Announcements
    6 min read

    OWS Earphones Surge +164.3% as China's Audio Wearable Market Fragments

    OWS earphones surged +164.3% YoY to CN¥ 17.7 billion on Taobao-Tmall in 2024, displacing TWS earphones as the primary growth engine in China's wearable audio...

  3. News & Announcements
    7 min read

    From Huawei FreeClip to DJI Pocket 3: How China's Wearable Audio and Camera Markets Are Being Reshaped

    OWS earphones surged +86.2% and action cameras +69.0% in China's 2024 3C market. Huawei, DJI, and Insta360 lead the reshape.

  4. News & Announcements
    6 min read

    China's 3C Devices Market 2024: OWS Earphones and Action Cameras Drive a CN¥ 785B Market Forward

    China's 3C devices market reached CN¥ 785B in 2024 (+6.7% YoY). Smart wearables surged +24.5%, OWS earphones +86.2%, and action cameras +69.0%.

  5. News & Announcements
    1 min read

    Blog Article Plan: China Health Supplements Q2 2024

    Market analysis of in China. insights and trends.

  6. News & Announcements
    4 min read

    China's Digital Electronics Market: Platform Divergence Defines 2024

    China's digital electronics market in 2024 revealed sharp platform divergence, with Douyin posting explosive growth while Taobao-Tmall showed polarized perfo...

  7. News & Announcements
    8 min read

    Beyond Food: Sports +23.3% and Tablets +88.6% Win China's National Day Non-Food Surge

    Beyond food: sports and electronics gifting for China's Mid-Autumn and National Day festivals, H2 2025, with category demand and consumer signals from Moojing.

  8. News & Announcements
    7 min read

    Mid-Autumn & National Day 2025: China's Festival Product Winners Across 15 Categories

    A data-driven food & beverage product guide for China's Mid-Autumn and National Day festivals, H2 2025: high-potential categories and gifting-demand signals.

  9. News & Announcements
    8 min read

    Mooncake Market Bifurcation: Why Loose Formats Win While Gift Boxes Decline

    China's mooncake market trends for H2 2025: flavour and format innovation, gifting demand and fast-growing sub-categories, from Moojing data.

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