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318 articles available

  1. News & Announcements
    6 min read

    The Single-Female Engine Driving China's Pet Conversation

    All eight leading cohorts in China's Q1 2026 pet conversation are female, with NSR sentiment above +0.97. Inside the urban demand engine.

  2. News & Announcements
    7 min read

    Pet Humanization in China: From Conversation to Commerce

    China pet humanization sub-verticals span 410K-post dining buzz to USD 38.2M apparel GMV. Where conversation crossed into commerce, and where not.

  3. News & Announcements
    7 min read

    China's USD 11.9B Pet Economy: How Babies Became Pets in 24 Months

    China's pet e-commerce category reached USD 11.9B in 2025 (+17.5% YoY) as consumer conversation tripled from babies to pets across nine quarters.

  4. News & Announcements
    7 min read

    Why 7 of 7 Chinese FMCG Giants Are Pivoting Into Pet

    Every reportable Chinese FMCG parent is rebalancing capital from core categories into pet subsidiaries, with growth between +18% and +67%.

  5. News & Announcements
    7 min read

    The Rise of "Pseudo Body Scent": Chinese Fragrance Psychology

    "Pseudo body scent" -- the Chinese fragrance concept with no Western equivalent -- is reshaping how brands position perfume in China.

  6. News & Announcements
    6 min read

    Niche Fragrance Brands Surge in China: Creed +165%, Byredo +76%

    Niche fragrance brands surge on Tmall: Creed +165%, Atelier Cologne +126%, Byredo +76%. Why China's consumers are trading up.

  7. News & Announcements
    6 min read

    Southeast Asia Beauty E-commerce: $4.33 Billion Across Three Diverging Markets

    SEA beauty e-commerce reaches $4.33B across Indonesia, Thailand and Vietnam. Three diverging category structures; hair care is the only universal winner.

  8. News & Announcements
    7 min read

    SEA Skincare: $2.19B Market Where Vietnam's YLEE Grew 5,300%

    Vietnam's YLEE grew 5,300% to create a new acne-care category. Inside the $2.19B Southeast Asia skincare market on Shopee and the brands driving its growth.

  9. News & Announcements
    6 min read

    Indonesia vs Thailand vs Vietnam: Three Beauty Markets, Three Strategies

    40--54% of beauty brands disappeared from SEA in 12 months. How Indonesia, Thailand, and Vietnam are consolidating differently.

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