All News & Research
334 articles available
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Insights5 min read
Midea PortaSplit in Germany: Inside the 2026 Sell-Out
How Midea built the PortaSplit, a no-drill air conditioner, around European installation and noise rules for the German market.
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Insights5 min read
Inside Midea's Home Market: Why Its Two-Brand Model Travels
In China's mass-priced household-AC market, where 52.5% of units sell below CN¥ 3,071, Midea runs the same two-brand playbook it deploys abroad.
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Insights6 min read
The No-Install AC: Cheap Niche at Home, Premium Hit Abroad
The no-install AC is a cheap domestic niche, yet the same concept, Midea's PortaSplit, sells as a premium hit in Europe.
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Insights7 min read
Europe's Portable-AC Boom Was Four Markets, Not One
Four European portable-AC markets met the 2026 boom at very different sizes and speeds, and category growth proved a poor guide to competitive gain.
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Insights6 min read
Refined Self-Care 2025: How China's College Students Learned to Read the Label
China's college students moved CN¥ 3.72B of 2025 back-to-school spend toward ingredient-savvy refined repair, with skin maintenance now outweighing makeup.
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Insights5 min read
Style-First: Why China's College Students Bought the Look, Not the Label in 2025
In China's 2025 back-to-school season, students spent CN¥ 5.58B on fashion but weighed occasion and style over brand, a Tmall Campus × Moojing read.
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Insights6 min read
Subsidy Season: How National Incentives Powered China's Campus 3C Upgrade in 2025
China's 2025 back-to-school season: subsidies of up to 15% pulled forward a campus 3C upgrade, and February laptop spend ran 12% above Double 11 2024.
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Insights6 min read
China Back-to-School 2025: The Three Forces Behind a CN¥ 49.9B College Season
China's Q1 2025 college back-to-school season reached CN¥ 49.9B (~US$ 6.9B) online. A Tmall Campus × Moojing study reads it through three pillars.
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Insights6 min read
Urban Light Outdoor 2024: How the Trail Style Took Over the Commute
Light-outdoor apparel sales in China rose 42% in A/W 2023/24 as trail styles moved into the commute, and social buzz rose roughly 4×.
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