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315 articles available

  1. News & Announcements
    7 min read

    Why 7 of 7 Chinese FMCG Giants Are Pivoting Into Pet

    Every reportable Chinese FMCG parent is rebalancing capital from core categories into pet subsidiaries, with growth between +18% and +67%.

  2. News & Announcements
    6 min read

    Sustainability in China's Beauty Market: What Consumers Actually Value

    Ingredient safety outweighs eco-packaging 35:1 in China's beauty market. What sustainability actually means to Chinese consumers.

  3. News & Announcements
    5 min read

    Amazon Botanicals in China: Zero Penetration, Maximum Opportunity

    Amazon botanicals have 0% penetration in Chinese skincare. A differentiation opportunity while rivals fight over Centella Asiatica.

  4. News & Announcements
    7 min read

    SEA Skincare: $2.19B Market Where Vietnam's YLEE Grew 5,300%

    Vietnam's YLEE grew 5,300% to create a new acne-care category. Inside the $2.19B Southeast Asia skincare market on Shopee and the brands driving its growth.

  5. News & Announcements
    6 min read

    China's CN¥ 90 Billion Perfume Market: Tmall vs Douyin

    China's online perfume market hit CN¥ 90B as Tmall and Douyin split roughly $600M but serve radically different consumers, splitting demand by channel.

  6. News & Announcements
    6 min read

    Niche Fragrance Brands Surge in China: Creed +165%, Byredo +76%

    Niche fragrance brands surge on Tmall: Creed +165%, Atelier Cologne +126%, Byredo +76%. Why China's consumers are trading up.

  7. News & Announcements
    5 min read

    18M Tmall Reviews Reveal Sustainability's Adoption Gap in Chinese Beauty

    18M+ Tmall reviews show sustainability isn't a purchase driver. Yet refills score 5.6:1 satisfaction. The adoption gap explained.

  8. News & Announcements
    7 min read

    The Rise of "Pseudo Body Scent": Chinese Fragrance Psychology

    "Pseudo body scent" -- the Chinese fragrance concept with no Western equivalent -- is reshaping how brands position perfume in China.

  9. News & Announcements
    5 min read

    Clean Beauty in China: What Consumers Actually Mean

    Chinese consumers redefine clean beauty as ingredient safety, not eco. "Sensitive skin" outweighs "cruelty-free" 25:1 on Xiaohongshu.

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