All News & Research
259 articles available
China's Pet Food Market Reaches CN¥ 41 Billion as Quality Competition Reshapes Industry
China's online pet food market hit CN¥ 41.38 billion in 2025. Analysis of brand shifts, category growth, and the regulatory forces reshaping competition.
China Singles Day 2022: Sales Dip -2.68% but Prices Rise +7.57%
China's 2022 Double 11 Tmall sales fell -2.68% YoY to CN¥ 301.6 billion while average prices rose +7.57%, revealing a premiumization shift.
Why 96% Dine-In Revenue Drives Haidilao's Online Pivot
Haidilao's 96% revenue concentration in dine-in operations drives its online diversification into condiments, multi-brand, and retail channels.
Seven Super Categories Defied China's Market Slowdown in 2022
Seven categories achieved +15% YoY growth at CN¥ 10B+ scale while most of China's top e-commerce categories declined in 2022.
Platform Fragmentation Reshapes China's Double 11 Strategy
Douyin's competing Double 11 campaign and a shorter timeline fragmented China's 2022 Singles Day, forcing brands to rethink allocation.
Five Consumer Scenarios Driving China E-commerce Growth in 2022
Five high-growth consumer scenarios achieved +1,000% YoY niche growth in China's 2022 e-commerce market despite overall contraction.
Haidilao's Future Food Lab Enters Self-Heating Hotpot
Haidilao's Future Food Laboratory launched instant Cantonese soup to compete with Mo Xiaoxian in China's self-heating hotpot segment.
Health Food Surged +21.5% as China E-commerce Fell in 2022
Health food led China's e-commerce with +21.5% growth as Taobao+Tmall GMV fell -7.41% to CN¥ 7.17 trillion in 2022.
Why are Chinese Consumers Spending Billions CNY on \"Ugly\" Fashion?
Crocs, Birkenstocks, and snow boots—dubbed the \"ugly shoe\" trio—have taken social media by storm. According to Moojing Market Intelligence, snow...
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