All News & Research
334 articles available
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Insights5 min read
Joint and Cardiac Claims Gained in China, Gave Way in the US
Between 2022 and 2025, joint and cardiac claims gained share of China's pet supplements shelf, cardiac from 0.97% to 7.48%, but lost share in the US.
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Insights6 min read
Gut-Health Claims Move Into Cat Food in China, Not the US
From 2022 to 2025, probiotic and digestive claims lost share of China's pet supplements shelf and gained share in cat food, while rising in US supplements.
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Insights5 min read
China's Online Baby Gear Sales Rose 12.7% in H1 2026
Online baby gear sales in China rose 12.7% to CN¥ 6.75 billion in H1 2026, at an average price up 4.6%, with car safety seats growing 23.2%.
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Insights5 min read
Cardiovascular Supplements Grew 23.8% in China in H1 2026
Online sales of supplements Moojing classifies as cardiovascular health reached CN¥ 6.44 billion in H1 2026, +23.8%, led by fish oil, CoQ10 and krill oil.
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Insights5 min read
Beverage Efficacy Claims Grew 26.6% in China in H1 2026
Drinks sold on efficacy claims grew 26.6% online in China in H1 2026, the fastest of six selling-point dimensions, while flavour held at CN¥ 8.06 billion.
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Insights5 min read
China Maternity & Baby Prices Rose 6.5% Online in H1 2026
The average online price of maternity and baby products in China rose 6.5% to CN¥ 91.0 in H1 2026, as sales reached CN¥ 119.28 billion on fewer items.
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Insights5 min read
China Online Health & Wellness Sales Rose 9.5% in H1 2026
Online health and wellness sales on mainstream e-commerce platforms in China reached CN¥ 63.3 billion in H1 2026, +9.5%, on about 380 million units.
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Insights5 min read
China Online High-Protein Snack Sales Grew 14.1% in H1 2026
China's online high-protein snack sales grew 14.1% to CN¥ 6.75 billion in H1 2026, and emotional claims led five snack selling-point dimensions, at 30.9%.
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Insights5 min read
China Online Snack Sales Rose 9.5% in H1 2026 as Volume Fell
China's online snack sales rose 9.5% to CN¥ 71.99 billion in H1 2026 while volume fell 5.2%, as price, product mix and healthier hero products led growth.
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