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318 articles available

  1. News & Announcements
    6 min read

    Sleep, Brain, Anemia: China's Supplement Growth Goes Specialist

    China's supplement growth is going specialist: brain health buzz hit 148K mentions (+303.4%), and "Sleep+Mood" formulas grew +225.1% in 2025.

  2. News & Announcements
    5 min read

    China's CN¥ 383.2B Proactive Health Economy: From Treatment to Precision Prevention

    China's online health market reached CN¥ 383.2B in 2025 (+15% YoY) as consumers shifted from treatment to precision prevention.

  3. News & Announcements
    5 min read

    Function + Natural: How China's Functional Food & Beverage Market Is Specialising

    China's functional food and beverage market reached CN¥ 78.8B in 2025 (+11.1% YoY) as benefit-led claims grew +59.9% and emotional-appeal snacks +30.9%.

  4. News & Announcements
    5 min read

    The Collagen Playbook: Scenario-Driven Formulation and Global Benchmarks

    Collagen anchors oral beauty at over 40% penetration while expanding into bone health (+104.7%), anemia, and functional beverages.

  5. News & Announcements
    3 min read

    Technical Trust Is the Bridge to Outdoor Premiumization

    Durability, waterproofing, breathability, fit, comfort, and setup ease are the consumer proof points that help outdoor brands justify upgrades.

  6. News & Announcements
    3 min read

    Why Hiking Became China’s Outdoor Revenue Backbone

    Hiking and trekking represent 56.2% of scoped 2025 outdoor revenue, making them the most dependable anchor for China outdoor category strategy.

  7. News & Announcements
    4 min read

    China Outdoor Lifestyle Market 2026: Scale, Segments, Trust

    How China’s outdoor lifestyle market reached CN¥ 124.36 billion in scoped 2025 activity, and why hiking, camping, cycling, and technical trust require sepa

  8. News & Announcements
    3 min read

    Camping Turns Outdoor Discovery Into Weekend Identity

    Camping’s role in China’s outdoor market is recruitment: social scenes, family plans, and beginner confidence convert lifestyle interest into first purchas

  9. News & Announcements
    5 min read

    Gummies, Drinks And Sachets Make Supplements Easier To Buy Again

    Gummies, sachets, powders and drinks are making supplements easier to take and repeat in China's healthy-snacks market, driving format innovation and repeat.

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