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269 articles available
China's Camping Boom Drove +708% Growth in Camp Wagons in 2022
Outdoor camp wagons surged +708.2% YoY as camping matured into mainstream leisure, while pet and mother-baby sectors premiumized.
China's Pet Food Market Reaches CN¥ 41 Billion as Quality Competition Reshapes Industry
China's online pet food market hit CN¥ 41.38 billion in 2025. Analysis of brand shifts, category growth, and the regulatory forces reshaping competition.
China Singles Day 2022: Sales Dip -2.68% but Prices Rise +7.57%
China's 2022 Double 11 Tmall sales fell -2.68% YoY to CN¥ 301.6 billion while average prices rose +7.57%, revealing a premiumization shift.
Why 96% Dine-In Revenue Drives Haidilao's Online Pivot
Haidilao's 96% revenue concentration in dine-in operations drives its online diversification into condiments, multi-brand, and retail channels.
Seven Super Categories Defied China's Market Slowdown in 2022
Seven categories achieved +15% YoY growth at CN¥ 10B+ scale while most of China's top e-commerce categories declined in 2022.
Platform Fragmentation Reshapes China's Double 11 Strategy
Douyin's competing Double 11 campaign and a shorter timeline fragmented China's 2022 Singles Day, forcing brands to rethink allocation.
Five Consumer Scenarios Driving China E-commerce Growth in 2022
Five high-growth consumer scenarios achieved +1,000% YoY niche growth in China's 2022 e-commerce market despite overall contraction.
Haidilao's Future Food Lab Enters Self-Heating Hotpot
Haidilao's Future Food Laboratory launched instant Cantonese soup to compete with Mo Xiaoxian in China's self-heating hotpot segment.
Health Food Surged +21.5% as China E-commerce Fell in 2022
Health food led China's e-commerce with +21.5% growth as Taobao+Tmall GMV fell -7.41% to CN¥ 7.17 trillion in 2022.
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